Le tabelle seguenti contengono le mappature tra i campi nei nove Marketo set di dati e i campi XDM (Experience Data Model) corrispondenti.
Tutto Marketo set di dati eccetto Activities
supporto isDeleted
. I flussi di dati esistenti includeranno automaticamente isDeleted
, ma acquisirà solo il flag per i nuovi dati acquisiti. Se desideri applicare il flag a tutti i dati storici, devi arrestare i flussi di dati esistenti e ricrearli con la nuova mappatura. Se rimuovi isDeleted
, non potrai più accedere alla funzionalità . È fondamentale che la mappatura venga mantenuta dopo la compilazione automatica.
La Marketo ora supporta attività standard aggiuntive. Per utilizzare le attività standard, devi aggiornare lo schema utilizzando utilità di generazione automatica dello schema perché se crei una nuova activities
Flusso di dati senza aggiornare lo schema, i modelli di mappatura non riusciranno, in quanto i nuovi campi di destinazione non saranno presenti nello schema. Se scegli di non aggiornare lo schema, puoi comunque creare un nuovo flusso di dati e ignorare eventuali errori. Tuttavia, eventuali campi nuovi o aggiornati non verranno acquisiti in Platform.
Consulta la documentazione su Classe evento esperienza XDM per ulteriori informazioni sulle classi XDM e sui gruppi di campi XDM.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
_id |
_id |
|
"Marketo" |
personKey.sourceType |
|
"${MUNCHKIN_ID}" |
personKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
personID |
personKey.sourceID |
|
concat(personID,"@${MUNCHKIN_ID}.Marketo") |
personKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
eventType |
eventType |
|
producedBy |
producedBy |
|
timestamp |
timestamp |
|
web.webPageDetails.URL |
web.webPageDetails.URL |
|
environment.browserDetails.userAgent |
environment.browserDetails.userAgent |
|
environment.ipV4 |
environment.ipV4 |
|
search.keywords |
search.keywords |
|
search.searchEngine |
search.searchEngine |
|
web.webPageDetails.webPageID |
web.webPageDetails.webPageID |
|
web.webPageDetails.name |
web.webPageDetails.name |
|
web.webPageDetails.isPersonalizedURL |
web.webPageDetails.isPersonalizedURL |
|
web.webPageDetails.queryParameters |
web.webPageDetails.queryParameters |
|
web.webReferrer.URL |
web.webReferrer.URL |
|
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null) |
listOperations.listKey |
|
opportunityEvent.isPrimary |
opportunityEvent.isPrimary |
|
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null) |
opportunityEvent.opportunityKey |
|
opportunityEvent.role |
opportunityEvent.role |
|
leadOperation.newLead.createdDate |
leadOperation.newLead.createdDate |
|
leadOperation.newLead.formName |
leadOperation.newLead.formName |
|
leadOperation.newLead.leadSource |
leadOperation.newLead.leadSource |
|
leadOperation.newLead.listName |
leadOperation.newLead.listName |
|
leadOperation.newLead.sfdcType |
leadOperation.newLead.sfdcType |
|
leadOperation.newLead.sourceType |
leadOperation.newLead.sourceType |
|
leadOperation.convertLead.assignTo |
leadOperation.convertLead.assignTo |
|
leadOperation.convertLead.convertedStatus |
leadOperation.convertLead.convertedStatus |
|
leadOperation.convertLead.isSentNotificationEmail |
leadOperation.convertLead.isSentNotificationEmail |
|
directMarketing.mailingID |
directMarketing.mailingID |
|
directMarketing.mailingName |
directMarketing.mailingName |
|
directMarketing.testVariantName |
directMarketing.testVariantName |
|
directMarketing.testVariantID |
directMarketing.testVariantID |
|
directMarketing.emailBouncedCode |
directMarketing.emailBouncedCode |
|
directMarketing.emailBouncedDetails |
directMarketing.emailBouncedDetails |
|
directMarketing.email |
directMarketing.email |
|
device.isMobileDevice |
device.isMobileDevice |
|
device.model |
device.model |
|
environment.operatingSystem |
environment.operatingSystem |
|
directMarketing.linkURL |
directMarketing.linkURL |
|
web.webInteraction.linkID |
web.webInteraction.linkID |
|
web.fillOutForm.webFormID |
web.fillOutForm.webFormID |
|
web.fillOutForm.webFormName |
web.fillOutForm.webFormName |
|
web.webInteraction.linkURL |
web.webInteraction.linkURL |
|
leadOperation.changeScore.changeValue |
leadOperation.changeScore.changeValue |
|
leadOperation.changeScore.newValue |
leadOperation.changeScore.newValue |
|
leadOperation.changeScore.oldValue |
leadOperation.changeScore.oldValue |
|
leadOperation.changeScore.priority |
leadOperation.changeScore.priority |
|
leadOperation.changeScore.reason |
leadOperation.changeScore.reason |
|
leadOperation.changeScore.relativeScore |
leadOperation.changeScore.relativeScore |
|
leadOperation.changeScore.relativeUrgency |
leadOperation.changeScore.relativeUrgency |
|
leadOperation.changeScore.scoreAttributeID |
leadOperation.changeScore.scoreAttributeID |
|
leadOperation.changeScore.scoreAttributeName |
leadOperation.changeScore.scoreAttributeName |
|
leadOperation.changeScore.urgency |
leadOperation.changeScore.urgency |
|
json_to_object(${opportunityEvent\.dataValueChanges}) |
opportunityEvent.dataValueChanges |
|
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.campaignProgression.campaignKey |
|
leadOperation.campaignProgression.campaignID |
leadOperation.campaignProgression.campaignID |
|
leadOperation.campaignProgression.isAcquiredBy |
leadOperation.campaignProgression.isAcquiredBy |
|
leadOperation.campaignProgression.isSuccessful |
leadOperation.campaignProgression.isSuccessful |
|
leadOperation.campaignProgression.newStatusID |
leadOperation.campaignProgression.newStatusID |
|
leadOperation.campaignProgression.newStatusName |
leadOperation.campaignProgression.newStatusName |
|
leadOperation.campaignProgression.oldStatusID |
leadOperation.campaignProgression.oldStatusID |
|
leadOperation.campaignProgression.oldStatusName |
leadOperation.campaignProgression.oldStatusName |
|
leadOperation.campaignProgression.reason |
leadOperation.campaignProgression.reason |
|
leadOperation.interestingMoment.date |
leadOperation.interestingMoment.date |
|
leadOperation.interestingMoment.description |
leadOperation.interestingMoment.description |
|
leadOperation.interestingMoment.source |
leadOperation.interestingMoment.source |
|
leadOperation.interestingMoment.type |
leadOperation.interestingMoment.type |
|
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" |
leadOperation.callWebhook.webhookKey |
|
leadOperation.callWebhook.webhookName |
leadOperation.callWebhook.webhookName |
|
leadOperation.callWebhook.responseCode |
leadOperation.callWebhook.responseCode |
|
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" |
leadOperation.changeCampaignCadence.campaignKey |
|
leadOperation.changeCampaignCadence.newCadence |
leadOperation.changeCampaignCadence.newCadence |
|
leadOperation.changeCampaignCadence.previousCadence |
leadOperation.changeCampaignCadence.previousCadence |
|
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.addToCampaign.campaignKey |
|
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.addToCampaign.streamKey |
|
leadOperation.addToCampaign.streamName |
leadOperation.addToCampaign.streamName |
|
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeCampaignStream.campaignKey |
|
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeCampaignStream.newStreamKey |
|
leadOperation.changeCampaignStream.newStreamName |
leadOperation.changeCampaignStream.newStreamName |
|
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeCampaignStream.previousStreamKey |
|
leadOperation.changeCampaignStream.previousStreamName |
leadOperation.changeCampaignStream.previousStreamName |
|
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeRevenueStage.modelKey |
|
leadOperation.changeRevenueStage.modelName |
leadOperation.changeRevenueStage.modelName |
|
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeRevenueStage.newStageKey |
|
leadOperation.changeRevenueStage.newStageName |
leadOperation.changeRevenueStage.newStageName |
|
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null) |
leadOperation.changeRevenueStage.previousStageKey |
|
leadOperation.changeRevenueStage.previousStageName |
leadOperation.changeRevenueStage.previousStageName |
|
leadOperation.changeRevenueStage.reason |
leadOperation.changeRevenueStage.reason |
|
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.mergeLeads.sourceKeys |
|
leadOperation.mergeLeads.targetUpdated |
leadOperation.mergeLeads.targetUpdated |
|
leadOperation.mergeLeads.mergedInCRM |
leadOperation.mergeLeads.mergedInCRM |
|
leadOperation.mergeLeads.mergeSource |
leadOperation.mergeLeads.mergeSource |
|
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)" |
directMarketing.emailSent.mailingKey |
|
directMarketing.emailSent.mailingName |
directMarketing.emailSent.mailingName |
|
directMarketing.emailSent.testVariantID |
directMarketing.emailSent.testVariantID |
|
directMarketing.emailSent.testVariantName |
directMarketing.emailSent.testVariantName |
|
directMarketing.emailSent.automationRunID |
directMarketing.emailSent.automationRunID |
Leggi la sezione Panoramica di XDM Business Campaign per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la Gruppo di campi schema Dettagli campagna aziendale guida.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
campaignKey.sourceType |
|
"${MUNCHKIN_ID}" |
campaignKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
id |
campaignKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
campaignKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente. |
name |
campaignName |
|
description |
campaignDescription |
|
type |
campaignType |
|
status |
campaignStatus |
|
channel |
channelName |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
cost |
actualCost.amount |
|
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null) |
parentCampaignKey |
|
integrationPartner |
integrationPartnerName |
|
webinarSessionName |
webinarSessionName |
|
webinarSessionDescription |
webinarSessionDescription |
|
webinarHistorySyncStatus |
webinarHistorySyncStatus |
|
webinarHistorySyncDate |
webinarHistorySyncDate |
|
startDate |
campaignStartDate |
|
endDate |
campaignEndDate |
|
marketoIsDeleted |
isDeleted |
Leggi la sezione Panoramica dei membri della campagna aziendale XDM per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la Gruppo di campi Dettagli membri della campagna aziendale XDM guida.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
campaignMemberKey.sourceType |
|
"${MUNCHKIN_ID}" |
campaignMemberKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
id |
campaignMemberKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
campaignMemberKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null) |
campaignKey |
Relazione |
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) |
personKey |
Relazione |
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null) |
acquiredByCampaignKey |
|
reachedSuccess |
hasReachedSuccess |
|
isExhausted |
isExhausted |
|
statusName |
memberStatus |
|
statusReason |
memberStatusReason |
|
membershipDate |
membershipDate |
|
nurtureCadence |
nurtureCadence |
|
trackName |
nurtureTrackName |
|
webinarUrl |
webinarConfirmationUrl |
|
registrationCode |
webinarRegistrationID |
|
reachedSuccessDate |
reachedSuccessDate |
|
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente. |
sfdc.lastStatus |
lastStatus |
|
sfdc.hasResponded |
hasResponded |
|
sfdc.firstRespondedDate |
firstRespondedDate |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
marketoIsDeleted |
isDeleted |
Leggi la sezione Panoramica account aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
accountKey.sourceType |
|
"${MUNCHKIN_ID}" |
accountKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
concat(id, ".mkto_org") |
accountKey.sourceID |
|
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo") |
accountKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
|
extSourceSystemAudit.externalKey |
La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente. |
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
billingCity |
accountBillingAddress.city |
|
billingCountry |
accountBillingAddress.country |
|
billingPostalCode |
accountBillingAddress.postalCode |
|
billingState |
accountBillingAddress.state |
|
billingStreet |
accountBillingAddress.street1 |
|
annualRevenue |
accountOrganization.annualRevenue.amount |
|
sicCode |
accountOrganization.SICCode |
|
industry |
accountOrganization.industry |
|
numberOfEmployees |
accountOrganization.numberOfEmployees |
|
website |
accountOrganization.website |
|
mainPhone |
accountPhone.number |
|
company |
accountName |
|
companyNotes |
accountDescription |
|
site |
accountSite |
|
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
accountParentKey |
|
marketoIsDeleted |
isDeleted |
Leggi la sezione Panoramica dell’elenco marketing aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
marketingListKey.sourceType |
|
"${MUNCHKIN_ID}" |
marketingListKey.sourceInstanceID |
"${MUNCHKIN_ID}" verrà sostituito come parte dell’API Esplora . |
id |
marketingListKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
marketingListKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
name |
marketingListName |
|
description |
marketingListDescription |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
marketoIsDeleted |
isDeleted |
Leggi la sezione Panoramica dei membri dell'elenco marketing aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
marketingListMemberKey.sourceType |
|
"${MUNCHKIN_ID}" |
marketingListMemberKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
staticListMemberID |
marketingListMemberKey.sourceID |
|
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo") |
marketingListMemberKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null) |
marketingListKey |
Relazione |
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null) |
personKey |
Relazione |
createdAt |
extSourceSystemAudit.createdDate |
|
marketoIsDeleted |
isDeleted |
Il set di dati di account denominati è necessario solo con la funzione ABM (Account-Based Marketing) di Marketo. Se non utilizzi ABM, non è necessario impostare mappature per account denominati.
Leggi la sezione Panoramica account aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
accountKey.sourceType |
|
"${MUNCHKIN_ID}" |
accountKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
concat(id, ".mkto_acct") |
accountKey.sourceID |
|
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo") |
accountKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente. |
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
city |
accountBillingAddress.city |
|
country |
accountBillingAddress.country |
|
state |
accountBillingAddress.state |
|
annualRevenue |
accountOrganization.annualRevenue.amount |
|
sicCode |
accountOrganization.SICCode |
|
industry |
accountOrganization.industry |
|
logoUrl |
accountOrganization.logoUrl |
|
numberOfEmployees |
accountOrganization.numberOfEmployees |
|
name |
accountName |
|
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null) |
accountParentKey |
|
sourceType |
accountSourceType |
|
marketoIsDeleted |
isDeleted |
Leggi la sezione Panoramica sulle opportunità aziendali XDM per ulteriori informazioni sulla classe XDM.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
opportunityKey.sourceType |
|
"${MUNCHKIN_ID}" |
opportunityKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
id |
opportunityKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
opportunityKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey.sourceKey |
Identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente. |
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
accountKey |
Relazione |
description |
opportunityDescription |
|
name |
opportunityName |
|
stage |
opportunityStage |
|
type |
opportunityType |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
expectedRevenue |
expectedRevenue.amount |
|
amount |
opportunityAmount.amount |
|
closeDate |
expectedCloseDate |
|
fiscalQuarter |
fiscalQuarter |
|
fiscalYear |
fiscalYear |
|
forecastCategory |
forecastCategory |
|
forecastCategoryName |
forecastCategoryName |
|
isClosed |
isClosed |
|
isWon |
isWon |
|
quantity |
opportunityQuantity |
|
probability |
probabilityPercentage |
|
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
accountKey |
Questo set di dati di origine è disponibile solo per gli utenti con Salesforce integrazione. |
lastActivityDate |
lastActivityDate |
|
leadSource |
leadSource |
|
nextStep |
nextStep |
|
marketoIsDeleted |
isDeleted |
Leggi la sezione Panoramica sulla relazione tra persone opportunità aziendali XDM per ulteriori informazioni sulla classe XDM.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
opportunityPersonKey.sourceType |
|
"${MUNCHKIN_ID}" |
opportunityPersonKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
id |
opportunityPersonKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
opportunityPersonKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito come parte dell’API Esplora . |
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente. |
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null) |
opportunityKey |
Relazione |
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) |
personKey |
Relazione |
role |
personRole |
|
isPrimary |
isPrimary |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
marketoIsDeleted |
isDeleted |
Leggi la sezione Panoramica del profilo individuale XDM per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la Gruppo di campi di schema Dettagli persona commerciale XDM guida e Gruppo di campi di schema Componenti per Business Person XDM guida.
Set di dati sorgente | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
b2b.personKey.sourceType |
|
"${MUNCHKIN_ID}" |
b2b.personKey.sourceInstanceID |
Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
id |
b2b.personKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
b2b.personKey.sourceKey |
Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente. |
iif(unsubscribed == 'true', 'n', 'y' )) |
consents.marketing.email.val |
Se l’abbonamento viene annullato true (ad esempio, value = 1 ), quindi imposta consents.marketing.email.val come (n ). Se l’abbonamento viene annullato false (ad esempio, value = 0 ), quindi imposta consents.marketing.email.val come null . |
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null) |
consents.marketing.email.reason |
|
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
b2b.accountKey |
|
marketingSuspended |
b2b.isMarketingSuspended |
|
marketingSuspendedCause |
b2b.marketingSuspendedCause |
|
leadScore |
b2b.personScore |
|
leadSource |
b2b.personSource |
|
leadStatus |
b2b.personStatus |
|
personType |
b2b.personType |
|
leadPartitionId |
b2b.personGroupID |
|
mktoCdpIsConverted |
b2b.isConverted |
|
mktoCdpConvertedDate |
b2b.convertedDate |
|
|
extSourceSystemAudit.externalKey |
La extSourceSystemAudit.externalKey è l'identità secondaria. |
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
title |
extendedWorkDetails.jobTitle |
|
fax |
faxPhone.number |
|
mobilePhone |
mobilePhone.number |
|
firstName |
person.name.firstName |
|
lastName |
person.name.lastName |
|
middleName |
person.name.middleName |
|
salutation |
person.name.courtesyTitle |
|
dateOfBirth |
person.birthDate |
|
city |
workAddress.city |
|
country |
workAddress.country |
|
postalCode |
workAddress.postalCode |
|
state |
workAddress.state |
|
address |
workAddress.street1 |
|
phone |
workPhone.number |
|
company |
b2b.companyName |
|
website |
b2b.companyWebsite |
|
leadScore |
personComponents.personScore |
|
leadSource |
personComponents.personSource |
|
leadStatus |
personComponents.personStatus |
|
personType |
personComponents.personType |
|
leadPartitionId |
personComponents.personGroupID |
|
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
personComponents.sourceAccountKey |
|
|
personComponents.sourceExternalKey |
|
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null) |
personComponents.sourcePersonKey |
|
email |
personComponents.workEmail.address |
|
email |
workEmail.address |
|
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null) |
identityMap |
Questo è un campo calcolato. |
marketoIsDeleted |
isDeleted |
|
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) |
b2b.convertedContactKey |
Questo è un campo calcolato. |
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) |
personComponents.sourceConvertedContactKey |
Questo è un campo calcolato. |
La to_object('ECID',arrays_to_objects('id',explode(ecids)))
il campo di origine è un campo calcolato che deve essere aggiunto utilizzando Aggiungi campo calcolato nell’interfaccia utente di Platform. Guarda l’esercitazione su aggiunta di campi calcolati per ulteriori informazioni.
Leggendo questo documento, hai acquisito informazioni sulla relazione di mappatura tra Marketo set di dati e i relativi campi XDM corrispondenti. Guarda l’esercitazione su creazione di un Marketo connessione sorgente per completare il Marketo flusso di dati.