Marketo Engage mappature dei campi

Le tabelle seguenti contengono le mappature tra i campi nei nove Marketo set di dati e i campi XDM (Experience Data Model) corrispondenti.

SUGGERIMENTO

Tutto Marketo set di dati eccetto Activities supporto isDeleted. I flussi di dati esistenti includeranno automaticamente isDeleted, ma acquisirà solo il flag per i nuovi dati acquisiti. Se desideri applicare il flag a tutti i dati storici, devi arrestare i flussi di dati esistenti e ricrearli con la nuova mappatura. Se rimuovi isDeleted, non potrai più accedere alla funzionalità . È fondamentale che la mappatura venga mantenuta dopo la compilazione automatica.

Attività

La Marketo ora supporta attività standard aggiuntive. Per utilizzare le attività standard, devi aggiornare lo schema utilizzando utilità di generazione automatica dello schema perché se crei una nuova activities Flusso di dati senza aggiornare lo schema, i modelli di mappatura non riusciranno, in quanto i nuovi campi di destinazione non saranno presenti nello schema. Se scegli di non aggiornare lo schema, puoi comunque creare un nuovo flusso di dati e ignorare eventuali errori. Tuttavia, eventuali campi nuovi o aggiornati non verranno acquisiti in Platform.

Consulta la documentazione su Classe evento esperienza XDM per ulteriori informazioni sulle classi XDM e sui gruppi di campi XDM.

Set di dati sorgente Campo di destinazione XDM Note
_id _id
"Marketo" personKey.sourceType
"${MUNCHKIN_ID}" personKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
personID personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo") personKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
eventType eventType
producedBy producedBy
timestamp timestamp
web.webPageDetails.URL web.webPageDetails.URL
environment.browserDetails.userAgent environment.browserDetails.userAgent
environment.ipV4 environment.ipV4
search.keywords search.keywords
search.searchEngine search.searchEngine
web.webPageDetails.webPageID web.webPageDetails.webPageID
web.webPageDetails.name web.webPageDetails.name
web.webPageDetails.isPersonalizedURL web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters web.webPageDetails.queryParameters
web.webReferrer.URL web.webReferrer.URL
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null) listOperations.listKey
opportunityEvent.isPrimary opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null) opportunityEvent.opportunityKey
opportunityEvent.role opportunityEvent.role
leadOperation.newLead.createdDate leadOperation.newLead.createdDate
leadOperation.newLead.formName leadOperation.newLead.formName
leadOperation.newLead.leadSource leadOperation.newLead.leadSource
leadOperation.newLead.listName leadOperation.newLead.listName
leadOperation.newLead.sfdcType leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID directMarketing.mailingID
directMarketing.mailingName directMarketing.mailingName
directMarketing.testVariantName directMarketing.testVariantName
directMarketing.testVariantID directMarketing.testVariantID
directMarketing.emailBouncedCode directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails directMarketing.emailBouncedDetails
directMarketing.email directMarketing.email
device.isMobileDevice device.isMobileDevice
device.model device.model
environment.operatingSystem environment.operatingSystem
directMarketing.linkURL directMarketing.linkURL
web.webInteraction.linkID web.webInteraction.linkID
web.fillOutForm.webFormID web.fillOutForm.webFormID
web.fillOutForm.webFormName web.fillOutForm.webFormName
web.webInteraction.linkURL web.webInteraction.linkURL
leadOperation.changeScore.changeValue leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue leadOperation.changeScore.oldValue
leadOperation.changeScore.priority leadOperation.changeScore.priority
leadOperation.changeScore.reason leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency leadOperation.changeScore.urgency
json_to_object(${opportunityEvent\.dataValueChanges}) opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.campaignProgression.campaignKey
leadOperation.campaignProgression.campaignID leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason leadOperation.campaignProgression.reason
leadOperation.interestingMoment.date leadOperation.interestingMoment.date
leadOperation.interestingMoment.description leadOperation.interestingMoment.description
leadOperation.interestingMoment.source leadOperation.interestingMoment.source
leadOperation.interestingMoment.type leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName leadOperation.callWebhook.webhookName
leadOperation.callWebhook.responseCode leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.changeCampaignCadence.campaignKey
leadOperation.changeCampaignCadence.newCadence leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.previousCadence leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.campaignKey
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.streamKey
leadOperation.addToCampaign.streamName leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.campaignKey
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.newStreamKey
leadOperation.changeCampaignStream.newStreamName leadOperation.changeCampaignStream.newStreamName
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.previousStreamKey
leadOperation.changeCampaignStream.previousStreamName leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName leadOperation.changeRevenueStage.modelName
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.newStageKey
leadOperation.changeRevenueStage.newStageName leadOperation.changeRevenueStage.newStageName
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null) leadOperation.changeRevenueStage.previousStageKey
leadOperation.changeRevenueStage.previousStageName leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.reason leadOperation.changeRevenueStage.reason
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.mergeLeads.sourceKeys
leadOperation.mergeLeads.targetUpdated leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.mergedInCRM leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergeSource leadOperation.mergeLeads.mergeSource
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)" directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName directMarketing.emailSent.mailingName
directMarketing.emailSent.testVariantID directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName directMarketing.emailSent.testVariantName
directMarketing.emailSent.automationRunID directMarketing.emailSent.automationRunID

Programmi

Leggi la sezione Panoramica di XDM Business Campaign per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la Gruppo di campi schema Dettagli campagna aziendale guida.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" campaignKey.sourceType
"${MUNCHKIN_ID}" campaignKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
id campaignKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente.
name campaignName
description campaignDescription
type campaignType
status campaignStatus
channel channelName
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
cost actualCost.amount
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null) parentCampaignKey
integrationPartner integrationPartnerName
webinarSessionName webinarSessionName
webinarSessionDescription webinarSessionDescription
webinarHistorySyncStatus webinarHistorySyncStatus
webinarHistorySyncDate webinarHistorySyncDate
startDate campaignStartDate
endDate campaignEndDate
marketoIsDeleted isDeleted

Partecipazioni al programma

Leggi la sezione Panoramica dei membri della campagna aziendale XDM per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la Gruppo di campi Dettagli membri della campagna aziendale XDM guida.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" campaignMemberKey.sourceType
"${MUNCHKIN_ID}" campaignMemberKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
id campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignMemberKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null) campaignKey Relazione
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relazione
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null) acquiredByCampaignKey
reachedSuccess hasReachedSuccess
isExhausted isExhausted
statusName memberStatus
statusReason memberStatusReason
membershipDate membershipDate
nurtureCadence nurtureCadence
trackName nurtureTrackName
webinarUrl webinarConfirmationUrl
registrationCode webinarRegistrationID
reachedSuccessDate reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente.
sfdc.lastStatus lastStatus
sfdc.hasResponded hasResponded
sfdc.firstRespondedDate firstRespondedDate
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Aziende

Leggi la sezione Panoramica account aziendale XDM per ulteriori informazioni sulla classe XDM.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
concat(id, ".mkto_org") accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
billingCity accountBillingAddress.city
billingCountry accountBillingAddress.country
billingPostalCode accountBillingAddress.postalCode
billingState accountBillingAddress.state
billingStreet accountBillingAddress.street1
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
numberOfEmployees accountOrganization.numberOfEmployees
website accountOrganization.website
mainPhone accountPhone.number
company accountName
companyNotes accountDescription
site accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
marketoIsDeleted isDeleted

Elenchi statici

Leggi la sezione Panoramica dell’elenco marketing aziendale XDM per ulteriori informazioni sulla classe XDM.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" marketingListKey.sourceType
"${MUNCHKIN_ID}" marketingListKey.sourceInstanceID "${MUNCHKIN_ID}" verrà sostituito come parte dell’API Esplora .
id marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") marketingListKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
name marketingListName
description marketingListDescription
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

appartenenze a elenchi statici

Leggi la sezione Panoramica dei membri dell'elenco marketing aziendale XDM per ulteriori informazioni sulla classe XDM.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" marketingListMemberKey.sourceType
"${MUNCHKIN_ID}" marketingListMemberKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
staticListMemberID marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo") marketingListMemberKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null) marketingListKey Relazione
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relazione
createdAt extSourceSystemAudit.createdDate
marketoIsDeleted isDeleted

Account denominati

IMPORTANTE

Il set di dati di account denominati è necessario solo con la funzione ABM (Account-Based Marketing) di Marketo. Se non utilizzi ABM, non è necessario impostare mappature per account denominati.

Leggi la sezione Panoramica account aziendale XDM per ulteriori informazioni sulla classe XDM.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
concat(id, ".mkto_acct") accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
city accountBillingAddress.city
country accountBillingAddress.country
state accountBillingAddress.state
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
logoUrl accountOrganization.logoUrl
numberOfEmployees accountOrganization.numberOfEmployees
name accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
sourceType accountSourceType
marketoIsDeleted isDeleted

Opportunità

Leggi la sezione Panoramica sulle opportunità aziendali XDM per ulteriori informazioni sulla classe XDM.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" opportunityKey.sourceType
"${MUNCHKIN_ID}" opportunityKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
id opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey.sourceKey Identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente.
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey Relazione
description opportunityDescription
name opportunityName
stage opportunityStage
type opportunityType
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
expectedRevenue expectedRevenue.amount
amount opportunityAmount.amount
closeDate expectedCloseDate
fiscalQuarter fiscalQuarter
fiscalYear fiscalYear
forecastCategory forecastCategory
forecastCategoryName forecastCategoryName
isClosed isClosed
isWon isWon
quantity opportunityQuantity
probability probabilityPercentage
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey Questo set di dati di origine è disponibile solo per gli utenti con Salesforce integrazione.
lastActivityDate lastActivityDate
leadSource leadSource
nextStep nextStep
marketoIsDeleted isDeleted

Ruoli di contatto opportunità

Leggi la sezione Panoramica sulla relazione tra persone opportunità aziendali XDM per ulteriori informazioni sulla classe XDM.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" opportunityPersonKey.sourceType
"${MUNCHKIN_ID}" opportunityPersonKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
id opportunityPersonKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityPersonKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito come parte dell’API Esplora .
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La extSourceSystemAudit.externalKey è l'identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà sostituito automaticamente.
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null) opportunityKey Relazione
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relazione
role personRole
isPrimary isPrimary
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Persone

Leggi la sezione Panoramica del profilo individuale XDM per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la Gruppo di campi di schema Dettagli persona commerciale XDM guida e Gruppo di campi di schema Componenti per Business Person XDM guida.

Set di dati sorgente Campo di destinazione XDM Note
"Marketo" b2b.personKey.sourceType
"${MUNCHKIN_ID}" b2b.personKey.sourceInstanceID Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
id b2b.personKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") b2b.personKey.sourceKey Identità principale. Valore per "${MUNCHKIN_ID}" verrà sostituito automaticamente.
iif(unsubscribed == 'true', 'n', 'y' )) consents.marketing.email.val Se l’abbonamento viene annullato true (ad esempio, value = 1), quindi imposta consents.marketing.email.val come (n). Se l’abbonamento viene annullato false (ad esempio, value = 0), quindi imposta consents.marketing.email.val come null.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null) consents.marketing.email.reason
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) b2b.accountKey
marketingSuspended b2b.isMarketingSuspended
marketingSuspendedCause b2b.marketingSuspendedCause
leadScore b2b.personScore
leadSource b2b.personSource
leadStatus b2b.personStatus
personType b2b.personType
leadPartitionId b2b.personGroupID
mktoCdpIsConverted b2b.isConverted
mktoCdpConvertedDate b2b.convertedDate
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey La extSourceSystemAudit.externalKey è l'identità secondaria.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
title extendedWorkDetails.jobTitle
fax faxPhone.number
mobilePhone mobilePhone.number
firstName person.name.firstName
lastName person.name.lastName
middleName person.name.middleName
salutation person.name.courtesyTitle
dateOfBirth person.birthDate
city workAddress.city
country workAddress.country
postalCode workAddress.postalCode
state workAddress.state
address workAddress.street1
phone workPhone.number
company b2b.companyName
website b2b.companyWebsite
leadScore personComponents.personScore
leadSource personComponents.personSource
leadStatus personComponents.personStatus
personType personComponents.personType
leadPartitionId personComponents.personGroupID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 personComponents.sourceExternalKey
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourcePersonKey
email personComponents.workEmail.address
email workEmail.address
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null) identityMap Questo è un campo calcolato.
marketoIsDeleted isDeleted
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) b2b.convertedContactKey Questo è un campo calcolato.
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) personComponents.sourceConvertedContactKey Questo è un campo calcolato.
NOTA

La to_object('ECID',arrays_to_objects('id',explode(ecids))) il campo di origine è un campo calcolato che deve essere aggiunto utilizzando Aggiungi campo calcolato nell’interfaccia utente di Platform. Guarda l’esercitazione su aggiunta di campi calcolati per ulteriori informazioni.

Passaggi successivi

Leggendo questo documento, hai acquisito informazioni sulla relazione di mappatura tra Marketo set di dati e i relativi campi XDM corrispondenti. Guarda l’esercitazione su creazione di un Marketo connessione sorgente per completare il Marketo flusso di dati.

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