Le tabelle seguenti contengono le mappature tra i campi nei nove Marketo i set di dati e i campi Experience Data Model (XDM) corrispondenti.
Tutti Marketo set di dati eccetto Activities
supporto now isDeleted
. I flussi di dati esistenti includono automaticamente isDeleted
, ma acquisirà solo il flag per i dati appena acquisiti. Se desideri applicare il flag a tutti i dati storici, devi arrestare i flussi di dati esistenti e ricrearli con la nuova mappatura. Si prega di notare che se si rimuove isDeleted
, quindi non avrai più accesso alla funzionalità. È fondamentale che la mappatura venga mantenuta dopo che è stata compilata automaticamente.
Il Marketo source ora supporta attività standard aggiuntive. Per utilizzare le attività standard, devi aggiornare lo schema utilizzando utilità di generazione automatica dello schema perché se si crea un nuovo activities
flusso di dati senza aggiornare lo schema, i modelli di mappatura avranno esito negativo in quanto i nuovi campi di destinazione non saranno presenti nello schema. Se scegli di non aggiornare lo schema, puoi comunque creare un nuovo flusso di dati e ignorare eventuali errori. Tuttavia, eventuali campi nuovi o aggiornati non verranno acquisiti in Platform.
Consulta la documentazione su Classe XDM Experience Event per ulteriori informazioni sulla classe XDM e sui gruppi di campi XDM.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
_id |
_id |
|
"Marketo" |
personKey.sourceType |
|
"${MUNCHKIN_ID}" |
personKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
personID |
personKey.sourceID |
|
concat(personID,"@${MUNCHKIN_ID}.Marketo") |
personKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
eventType |
eventType |
|
producedBy |
producedBy |
|
timestamp |
timestamp |
|
web.webPageDetails.URL |
web.webPageDetails.URL |
|
environment.browserDetails.userAgent |
environment.browserDetails.userAgent |
|
environment.ipV4 |
environment.ipV4 |
|
search.keywords |
search.keywords |
|
search.searchEngine |
search.searchEngine |
|
web.webPageDetails.webPageID |
web.webPageDetails.webPageID |
|
web.webPageDetails.name |
web.webPageDetails.name |
|
web.webPageDetails.isPersonalizedURL |
web.webPageDetails.isPersonalizedURL |
|
web.webPageDetails.queryParameters |
web.webPageDetails.queryParameters |
|
web.webReferrer.URL |
web.webReferrer.URL |
|
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null) |
listOperations.listKey |
|
opportunityEvent.isPrimary |
opportunityEvent.isPrimary |
|
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null) |
opportunityEvent.opportunityKey |
|
opportunityEvent.role |
opportunityEvent.role |
|
leadOperation.newLead.createdDate |
leadOperation.newLead.createdDate |
|
leadOperation.newLead.formName |
leadOperation.newLead.formName |
|
leadOperation.newLead.leadSource |
leadOperation.newLead.leadSource |
|
leadOperation.newLead.listName |
leadOperation.newLead.listName |
|
leadOperation.newLead.sfdcType |
leadOperation.newLead.sfdcType |
|
leadOperation.newLead.sourceType |
leadOperation.newLead.sourceType |
|
leadOperation.convertLead.assignTo |
leadOperation.convertLead.assignTo |
|
leadOperation.convertLead.convertedStatus |
leadOperation.convertLead.convertedStatus |
|
leadOperation.convertLead.isSentNotificationEmail |
leadOperation.convertLead.isSentNotificationEmail |
|
directMarketing.mailingID |
directMarketing.mailingID |
|
directMarketing.mailingName |
directMarketing.mailingName |
|
directMarketing.testVariantName |
directMarketing.testVariantName |
|
directMarketing.testVariantID |
directMarketing.testVariantID |
|
directMarketing.emailBouncedCode |
directMarketing.emailBouncedCode |
|
directMarketing.emailBouncedDetails |
directMarketing.emailBouncedDetails |
|
directMarketing.email |
directMarketing.email |
|
device.isMobileDevice |
device.isMobileDevice |
|
device.model |
device.model |
|
environment.operatingSystem |
environment.operatingSystem |
|
directMarketing.linkURL |
directMarketing.linkURL |
|
web.webInteraction.linkID |
web.webInteraction.linkID |
|
web.fillOutForm.webFormID |
web.fillOutForm.webFormID |
|
web.fillOutForm.webFormName |
web.fillOutForm.webFormName |
|
web.webInteraction.linkURL |
web.webInteraction.linkURL |
|
leadOperation.changeScore.changeValue |
leadOperation.changeScore.changeValue |
|
leadOperation.changeScore.newValue |
leadOperation.changeScore.newValue |
|
leadOperation.changeScore.oldValue |
leadOperation.changeScore.oldValue |
|
leadOperation.changeScore.priority |
leadOperation.changeScore.priority |
|
leadOperation.changeScore.reason |
leadOperation.changeScore.reason |
|
leadOperation.changeScore.relativeScore |
leadOperation.changeScore.relativeScore |
|
leadOperation.changeScore.relativeUrgency |
leadOperation.changeScore.relativeUrgency |
|
leadOperation.changeScore.scoreAttributeID |
leadOperation.changeScore.scoreAttributeID |
|
leadOperation.changeScore.scoreAttributeName |
leadOperation.changeScore.scoreAttributeName |
|
leadOperation.changeScore.urgency |
leadOperation.changeScore.urgency |
|
json_to_object(${opportunityEvent\.dataValueChanges}) |
opportunityEvent.dataValueChanges |
|
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.campaignProgression.campaignKey |
|
leadOperation.campaignProgression.campaignID |
leadOperation.campaignProgression.campaignID |
|
leadOperation.campaignProgression.isAcquiredBy |
leadOperation.campaignProgression.isAcquiredBy |
|
leadOperation.campaignProgression.isSuccessful |
leadOperation.campaignProgression.isSuccessful |
|
leadOperation.campaignProgression.newStatusID |
leadOperation.campaignProgression.newStatusID |
|
leadOperation.campaignProgression.newStatusName |
leadOperation.campaignProgression.newStatusName |
|
leadOperation.campaignProgression.oldStatusID |
leadOperation.campaignProgression.oldStatusID |
|
leadOperation.campaignProgression.oldStatusName |
leadOperation.campaignProgression.oldStatusName |
|
leadOperation.campaignProgression.reason |
leadOperation.campaignProgression.reason |
|
leadOperation.interestingMoment.date |
leadOperation.interestingMoment.date |
|
leadOperation.interestingMoment.description |
leadOperation.interestingMoment.description |
|
leadOperation.interestingMoment.source |
leadOperation.interestingMoment.source |
|
leadOperation.interestingMoment.type |
leadOperation.interestingMoment.type |
|
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" |
leadOperation.callWebhook.webhookKey |
|
leadOperation.callWebhook.webhookName |
leadOperation.callWebhook.webhookName |
|
leadOperation.callWebhook.responseCode |
leadOperation.callWebhook.responseCode |
|
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" |
leadOperation.changeCampaignCadence.campaignKey |
|
leadOperation.changeCampaignCadence.newCadence |
leadOperation.changeCampaignCadence.newCadence |
|
leadOperation.changeCampaignCadence.previousCadence |
leadOperation.changeCampaignCadence.previousCadence |
|
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.addToCampaign.campaignKey |
|
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.addToCampaign.streamKey |
|
leadOperation.addToCampaign.streamName |
leadOperation.addToCampaign.streamName |
|
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeCampaignStream.campaignKey |
|
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeCampaignStream.newStreamKey |
|
leadOperation.changeCampaignStream.newStreamName |
leadOperation.changeCampaignStream.newStreamName |
|
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeCampaignStream.previousStreamKey |
|
leadOperation.changeCampaignStream.previousStreamName |
leadOperation.changeCampaignStream.previousStreamName |
|
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeRevenueStage.modelKey |
|
leadOperation.changeRevenueStage.modelName |
leadOperation.changeRevenueStage.modelName |
|
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.changeRevenueStage.newStageKey |
|
leadOperation.changeRevenueStage.newStageName |
leadOperation.changeRevenueStage.newStageName |
|
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null) |
leadOperation.changeRevenueStage.previousStageKey |
|
leadOperation.changeRevenueStage.previousStageName |
leadOperation.changeRevenueStage.previousStageName |
|
leadOperation.changeRevenueStage.reason |
leadOperation.changeRevenueStage.reason |
|
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null) |
leadOperation.mergeLeads.sourceKeys |
|
leadOperation.mergeLeads.targetUpdated |
leadOperation.mergeLeads.targetUpdated |
|
leadOperation.mergeLeads.mergedInCRM |
leadOperation.mergeLeads.mergedInCRM |
|
leadOperation.mergeLeads.mergeSource |
leadOperation.mergeLeads.mergeSource |
|
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)" |
directMarketing.emailSent.mailingKey |
|
directMarketing.emailSent.mailingName |
directMarketing.emailSent.mailingName |
|
directMarketing.emailSent.testVariantID |
directMarketing.emailSent.testVariantID |
|
directMarketing.emailSent.testVariantName |
directMarketing.emailSent.testVariantName |
|
directMarketing.emailSent.automationRunID |
directMarketing.emailSent.automationRunID |
Leggi le Panoramica della campagna aziendale XDM per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta Gruppo di campi schema Dettagli campagna aziendale guida.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
campaignKey.sourceType |
|
"${MUNCHKIN_ID}" |
campaignKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
id |
campaignKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
campaignKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
Il extSourceSystemAudit.externalKey è l’identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà automaticamente sostituito. |
name |
campaignName |
|
description |
campaignDescription |
|
type |
campaignType |
|
status |
campaignStatus |
|
channel |
channelName |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
cost |
actualCost.amount |
|
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null) |
parentCampaignKey |
|
integrationPartner |
integrationPartnerName |
|
webinarSessionName |
webinarSessionName |
|
webinarSessionDescription |
webinarSessionDescription |
|
webinarHistorySyncStatus |
webinarHistorySyncStatus |
|
webinarHistorySyncDate |
webinarHistorySyncDate |
|
startDate |
campaignStartDate |
|
endDate |
campaignEndDate |
|
marketoIsDeleted |
isDeleted |
Leggi le Panoramica dei membri della campagna aziendale XDM per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta Gruppo di campi schema Dettagli membro della campagna aziendale XDM guida.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
campaignMemberKey.sourceType |
|
"${MUNCHKIN_ID}" |
campaignMemberKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
id |
campaignMemberKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
campaignMemberKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null) |
campaignKey |
Relazione |
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) |
personKey |
Relazione |
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null) |
acquiredByCampaignKey |
|
reachedSuccess |
hasReachedSuccess |
|
isExhausted |
isExhausted |
|
statusName |
memberStatus |
|
statusReason |
memberStatusReason |
|
membershipDate |
membershipDate |
|
nurtureCadence |
nurtureCadence |
|
trackName |
nurtureTrackName |
|
webinarUrl |
webinarConfirmationUrl |
|
registrationCode |
webinarRegistrationID |
|
reachedSuccessDate |
reachedSuccessDate |
|
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
Il extSourceSystemAudit.externalKey è l’identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà automaticamente sostituito. |
sfdc.lastStatus |
lastStatus |
|
sfdc.hasResponded |
hasResponded |
|
sfdc.firstRespondedDate |
firstRespondedDate |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
marketoIsDeleted |
isDeleted |
Leggi le Panoramica dell’account aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
accountKey.sourceType |
|
"${MUNCHKIN_ID}" |
accountKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
concat(id, ".mkto_org") |
accountKey.sourceID |
|
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo") |
accountKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
|
extSourceSystemAudit.externalKey |
Il extSourceSystemAudit.externalKey è l’identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà automaticamente sostituito. |
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
billingCity |
accountBillingAddress.city |
|
billingCountry |
accountBillingAddress.country |
|
billingPostalCode |
accountBillingAddress.postalCode |
|
billingState |
accountBillingAddress.state |
|
billingStreet |
accountBillingAddress.street1 |
|
annualRevenue |
accountOrganization.annualRevenue.amount |
|
sicCode |
accountOrganization.SICCode |
|
industry |
accountOrganization.industry |
|
numberOfEmployees |
accountOrganization.numberOfEmployees |
|
website |
accountOrganization.website |
|
mainPhone |
accountPhone.number |
|
company |
accountName |
|
companyNotes |
accountDescription |
|
site |
accountSite |
|
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
accountParentKey |
|
marketoIsDeleted |
isDeleted |
Leggi le Panoramica dell’elenco di marketing aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
marketingListKey.sourceType |
|
"${MUNCHKIN_ID}" |
marketingListKey.sourceInstanceID |
"${MUNCHKIN_ID}" verrà sostituito come parte dell’API di Esplora. |
id |
marketingListKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
marketingListKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
name |
marketingListName |
|
description |
marketingListDescription |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
marketoIsDeleted |
isDeleted |
Leggi le Panoramica dei membri dell’elenco di marketing aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
marketingListMemberKey.sourceType |
|
"${MUNCHKIN_ID}" |
marketingListMemberKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
staticListMemberID |
marketingListMemberKey.sourceID |
|
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo") |
marketingListMemberKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null) |
marketingListKey |
Relazione |
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null) |
personKey |
Relazione |
createdAt |
extSourceSystemAudit.createdDate |
|
marketoIsDeleted |
isDeleted |
Il set di dati account denominato è necessario solo con la funzione di marketing basato su account (ABM) di Marketo. Se non utilizzi ABM, non è necessario impostare mappature per account denominati.
Leggi le Panoramica dell’account aziendale XDM per ulteriori informazioni sulla classe XDM.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
accountKey.sourceType |
|
"${MUNCHKIN_ID}" |
accountKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
concat(id, ".mkto_acct") |
accountKey.sourceID |
|
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo") |
accountKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
Il extSourceSystemAudit.externalKey è l’identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà automaticamente sostituito. |
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
city |
accountBillingAddress.city |
|
country |
accountBillingAddress.country |
|
state |
accountBillingAddress.state |
|
annualRevenue |
accountOrganization.annualRevenue.amount |
|
sicCode |
accountOrganization.SICCode |
|
industry |
accountOrganization.industry |
|
logoUrl |
accountOrganization.logoUrl |
|
numberOfEmployees |
accountOrganization.numberOfEmployees |
|
name |
accountName |
|
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null) |
accountParentKey |
|
sourceType |
accountSourceType |
|
marketoIsDeleted |
isDeleted |
Leggi le Panoramica dell’opportunità di business XDM per ulteriori informazioni sulla classe XDM.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
opportunityKey.sourceType |
|
"${MUNCHKIN_ID}" |
opportunityKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
id |
opportunityKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
opportunityKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey.sourceKey |
Identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà automaticamente sostituito. |
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
accountKey |
Relazione |
description |
opportunityDescription |
|
name |
opportunityName |
|
stage |
opportunityStage |
|
type |
opportunityType |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
expectedRevenue |
expectedRevenue.amount |
|
amount |
opportunityAmount.amount |
|
closeDate |
expectedCloseDate |
|
fiscalQuarter |
fiscalQuarter |
|
fiscalYear |
fiscalYear |
|
forecastCategory |
forecastCategory |
|
forecastCategoryName |
forecastCategoryName |
|
isClosed |
isClosed |
|
isWon |
isWon |
|
quantity |
opportunityQuantity |
|
probability |
probabilityPercentage |
|
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
accountKey |
Questo set di dati di origine è disponibile solo per gli utenti con Salesforce integrazione. |
lastActivityDate |
lastActivityDate |
|
leadSource |
leadSource |
|
nextStep |
nextStep |
|
marketoIsDeleted |
isDeleted |
Leggi le Panoramica sulla relazione della persona dell’opportunità di business XDM per ulteriori informazioni sulla classe XDM.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
opportunityPersonKey.sourceType |
|
"${MUNCHKIN_ID}" |
opportunityPersonKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
id |
opportunityPersonKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
opportunityPersonKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà sostituito come parte dell’API di Esplora. |
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) |
extSourceSystemAudit.externalKey |
Il extSourceSystemAudit.externalKey è l’identità secondaria. I valori per {CRM_ORG_ID} e {CRM_TYPE} verrà automaticamente sostituito. |
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null) |
opportunityKey |
Relazione |
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) |
personKey |
Relazione |
role |
personRole |
|
isPrimary |
isPrimary |
|
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
marketoIsDeleted |
isDeleted |
Leggi le Panoramica del profilo individuale XDM per ulteriori informazioni sulla classe XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta Gruppo di campi schema Dettagli persona aziendale XDM guida e Gruppo di campi schema XDM Business Person Components guida.
Set di dati di origine | Campo di destinazione XDM | Note |
---|---|---|
"Marketo" |
b2b.personKey.sourceType |
|
"${MUNCHKIN_ID}" |
b2b.personKey.sourceInstanceID |
Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
id |
b2b.personKey.sourceID |
|
concat(id,"@${MUNCHKIN_ID}.Marketo") |
b2b.personKey.sourceKey |
Identità primaria. Il valore per "${MUNCHKIN_ID}" verrà automaticamente sostituito. |
iif(unsubscribed == 'true', 'n', 'y' )) |
consents.marketing.email.val |
Se l’abbonamento è annullato, viene visualizzato true (ad esempio, valore = 1 ), quindi imposta consents.marketing.email.val as (n ). Se l’abbonamento è annullato, viene visualizzato false (ad esempio, valore = 0 ), quindi imposta consents.marketing.email.val as null . |
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null) |
consents.marketing.email.reason |
|
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
b2b.accountKey |
|
marketingSuspended |
b2b.isMarketingSuspended |
|
marketingSuspendedCause |
b2b.marketingSuspendedCause |
|
leadScore |
b2b.personScore |
|
leadSource |
b2b.personSource |
|
leadStatus |
b2b.personStatus |
|
personType |
b2b.personType |
|
leadPartitionId |
b2b.personGroupID |
|
mktoCdpIsConverted |
b2b.isConverted |
|
mktoCdpConvertedDate |
b2b.convertedDate |
|
|
extSourceSystemAudit.externalKey |
Il extSourceSystemAudit.externalKey è l’identità secondaria. |
createdAt |
extSourceSystemAudit.createdDate |
|
updatedAt |
extSourceSystemAudit.lastUpdatedDate |
|
title |
extendedWorkDetails.jobTitle |
|
fax |
faxPhone.number |
|
mobilePhone |
mobilePhone.number |
|
firstName |
person.name.firstName |
|
lastName |
person.name.lastName |
|
middleName |
person.name.middleName |
|
salutation |
person.name.courtesyTitle |
|
dateOfBirth |
person.birthDate |
|
city |
workAddress.city |
|
country |
workAddress.country |
|
postalCode |
workAddress.postalCode |
|
state |
workAddress.state |
|
address |
workAddress.street1 |
|
phone |
workPhone.number |
|
company |
b2b.companyName |
|
website |
b2b.companyWebsite |
|
leadScore |
personComponents.personScore |
|
leadSource |
personComponents.personSource |
|
leadStatus |
personComponents.personStatus |
|
personType |
personComponents.personType |
|
leadPartitionId |
personComponents.personGroupID |
|
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) |
personComponents.sourceAccountKey |
|
|
personComponents.sourceExternalKey |
|
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null) |
personComponents.sourcePersonKey |
|
email |
personComponents.workEmail.address |
|
email |
workEmail.address |
|
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null) |
identityMap |
Campo calcolato. |
marketoIsDeleted |
isDeleted |
|
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) |
b2b.convertedContactKey |
Campo calcolato. |
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) |
personComponents.sourceConvertedContactKey |
Campo calcolato. |
Il to_object('ECID',arrays_to_objects('id',explode(ecids)))
campo di origine è un campo calcolato che deve essere aggiunto utilizzando Aggiungi campo calcolato nell’interfaccia utente di Platform. Guarda il tutorial su aggiunta di campi calcolati per ulteriori informazioni.
Una volta letto questo documento, avrai acquisito informazioni approfondite sulla relazione di mappatura tra i tuoi Marketo i set di dati e i campi XDM corrispondenti. Guarda il tutorial su creazione di Marketo connessione sorgente per completare Marketo flusso di dati.