Marketo Engage asignaciones de campos

Las tablas siguientes contienen las asignaciones entre los campos de los nueve Marketo conjuntos de datos de y sus campos correspondientes del Modelo de datos de experiencia (XDM).

SUGERENCIA

Todo Marketo conjuntos de datos excepto Activities ahora compatibilidad con isDeleted. Sus flujos de datos existentes incluirán automáticamente isDeleted, pero solo introducirá el indicador para los datos recién introducidos. Si desea aplicar el indicador a todos los datos históricos, debe detener los flujos de datos existentes y volver a crearlos con la nueva asignación. Tenga en cuenta que si elimina isDeleted, ya no tendrá acceso a la funcionalidad . Es fundamental que la asignación se mantenga después de que se rellene automáticamente.

Actividades

Conjunto de datos de origen Campo de destino XDM Notas
_id _id
"Marketo" personKey.sourceType
"${MUNCHKIN_ID}" personKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
personID personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo") personKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
eventType eventType
producedBy producedBy
timestamp timestamp
web.webPageDetails.URL web.webPageDetails.URL
environment.browserDetails.userAgent environment.browserDetails.userAgent
environment.ipV4 environment.ipV4
search.keywords search.keywords
search.searchEngine search.searchEngine
web.webPageDetails.webPageID web.webPageDetails.webPageID
web.webPageDetails.name web.webPageDetails.name
web.webPageDetails.isPersonalizedURL web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters web.webPageDetails.queryParameters
web.webReferrer.URL web.webReferrer.URL
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null) listOperations.listKey
opportunityEvent.isPrimary opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null) opportunityEvent.opportunityKey
opportunityEvent.role opportunityEvent.role
leadOperation.newLead.createdDate leadOperation.newLead.createdDate
leadOperation.newLead.formName leadOperation.newLead.formName
leadOperation.newLead.leadSource leadOperation.newLead.leadSource
leadOperation.newLead.listName leadOperation.newLead.listName
leadOperation.newLead.sfdcType leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID directMarketing.mailingID
directMarketing.mailingName directMarketing.mailingName
directMarketing.testVariantName directMarketing.testVariantName
directMarketing.testVariantID directMarketing.testVariantID
directMarketing.emailBouncedCode directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails directMarketing.emailBouncedDetails
directMarketing.email directMarketing.email
device.isMobileDevice device.isMobileDevice
device.model device.model
environment.operatingSystem environment.operatingSystem
directMarketing.linkURL directMarketing.linkURL
web.webInteraction.linkID web.webInteraction.linkID
web.fillOutForm.webFormID web.fillOutForm.webFormID
web.fillOutForm.webFormName web.fillOutForm.webFormName
web.webInteraction.linkURL web.webInteraction.linkURL
leadOperation.changeScore.changeValue leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue leadOperation.changeScore.oldValue
leadOperation.changeScore.priority leadOperation.changeScore.priority
leadOperation.changeScore.reason leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency leadOperation.changeScore.urgency
json_to_object(${opportunityEvent\.dataValueChanges}) opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.campaignProgression.campaignKey
leadOperation.campaignProgression.campaignID leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason leadOperation.campaignProgression.reason
leadOperation.interestingMoment.date leadOperation.interestingMoment.date
leadOperation.interestingMoment.description leadOperation.interestingMoment.description
leadOperation.interestingMoment.source leadOperation.interestingMoment.source
leadOperation.interestingMoment.type leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName leadOperation.callWebhook.webhookName
leadOperation.callWebhook.responseCode leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.changeCampaignCadence.campaignKey
leadOperation.changeCampaignCadence.newCadence leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.previousCadence leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.campaignKey
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.streamKey
leadOperation.addToCampaign.streamName leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.campaignKey
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.newStreamKey
leadOperation.changeCampaignStream.newStreamName leadOperation.changeCampaignStream.newStreamName
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.previousStreamKey
leadOperation.changeCampaignStream.previousStreamName leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName leadOperation.changeRevenueStage.modelName
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.newStageKey
leadOperation.changeRevenueStage.newStageName leadOperation.changeRevenueStage.newStageName
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null) leadOperation.changeRevenueStage.previousStageKey
leadOperation.changeRevenueStage.previousStageName leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.reason leadOperation.changeRevenueStage.reason
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.mergeLeads.sourceKeys
leadOperation.mergeLeads.targetUpdated leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.mergedInCRM leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergeSource leadOperation.mergeLeads.mergeSource
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)" directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName directMarketing.emailSent.mailingName
directMarketing.emailSent.testVariantID directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName directMarketing.emailSent.testVariantName
directMarketing.emailSent.automationRunID directMarketing.emailSent.automationRunID

Programas

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" campaignKey.sourceType
"${MUNCHKIN_ID}" campaignKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
id campaignKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La variable extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazará automáticamente.
name campaignName
description campaignDescription
type campaignType
status campaignStatus
channel channelName
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
cost actualCost.amount
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null) parentCampaignKey
integrationPartner integrationPartnerName
webinarSessionName webinarSessionName
webinarSessionDescription webinarSessionDescription
webinarHistorySyncStatus webinarHistorySyncStatus
webinarHistorySyncDate webinarHistorySyncDate
startDate campaignStartDate
endDate campaignEndDate
marketoIsDeleted isDeleted

Pertenencia a programas

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" campaignMemberKey.sourceType
"${MUNCHKIN_ID}" campaignMemberKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
id campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignMemberKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null) campaignKey Relación
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relación
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null) acquiredByCampaignKey
reachedSuccess hasReachedSuccess
isExhausted isExhausted
statusName memberStatus
statusReason memberStatusReason
membershipDate membershipDate
nurtureCadence nurtureCadence
trackName nurtureTrackName
webinarUrl webinarConfirmationUrl
registrationCode webinarRegistrationID
reachedSuccessDate reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La variable extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazará automáticamente.
sfdc.lastStatus lastStatus
sfdc.hasResponded hasResponded
sfdc.firstRespondedDate firstRespondedDate
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Compañías

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
concat(id, ".mkto_org") accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey La variable extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazará automáticamente.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
billingCity accountBillingAddress.city
billingCountry accountBillingAddress.country
billingPostalCode accountBillingAddress.postalCode
billingState accountBillingAddress.state
billingStreet accountBillingAddress.street1
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
numberOfEmployees accountOrganization.numberOfEmployees
website accountOrganization.website
mainPhone accountPhone.number
company accountName
companyNotes accountDescription
site accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
marketoIsDeleted isDeleted

Listas estáticas

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" marketingListKey.sourceType
"${MUNCHKIN_ID}" marketingListKey.sourceInstanceID "${MUNCHKIN_ID}" se reemplazará como parte de la API de exploración.
id marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") marketingListKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
name marketingListName
description marketingListDescription
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Pertenencia a listas estáticas

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" marketingListMemberKey.sourceType
"${MUNCHKIN_ID}" marketingListMemberKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
staticListMemberID marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo") marketingListMemberKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null) marketingListKey Relación
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relación
createdAt extSourceSystemAudit.createdDate
marketoIsDeleted isDeleted

Cuentas con nombre

IMPORTANTE

El conjunto de datos de cuentas con nombre solo es necesario con la función de marketing basado en cuentas (ABM) de Marketo. Si no utiliza ABM, no es necesario configurar asignaciones para cuentas con nombre.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
concat(id, ".mkto_acct") accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La variable extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazará automáticamente.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
city accountBillingAddress.city
country accountBillingAddress.country
state accountBillingAddress.state
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
logoUrl accountOrganization.logoUrl
numberOfEmployees accountOrganization.numberOfEmployees
name accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
sourceType accountSourceType
marketoIsDeleted isDeleted

Oportunidades

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" opportunityKey.sourceType
"${MUNCHKIN_ID}" opportunityKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
id opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey.sourceKey Identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazará automáticamente.
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey Relación
description opportunityDescription
name opportunityName
stage opportunityStage
type opportunityType
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
expectedRevenue expectedRevenue.amount
amount opportunityAmount.amount
closeDate expectedCloseDate
fiscalQuarter fiscalQuarter
fiscalYear fiscalYear
forecastCategory forecastCategory
forecastCategoryName forecastCategoryName
isClosed isClosed
isWon isWon
quantity opportunityQuantity
probability probabilityPercentage
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey Este conjunto de datos de origen solo está disponible para los usuarios con la variable Salesforce integración.
lastActivityDate lastActivityDate
leadSource leadSource
nextStep nextStep
marketoIsDeleted isDeleted

Funciones de contacto de oportunidad

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" opportunityPersonKey.sourceType
"${MUNCHKIN_ID}" opportunityPersonKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
id opportunityPersonKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityPersonKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará como parte de la API de exploración.
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey La variable extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazará automáticamente.
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null) opportunityKey Relación
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relación
role personRole
isPrimary isPrimary
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Personas

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" b2b.personKey.sourceType
"${MUNCHKIN_ID}" b2b.personKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
id b2b.personKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") b2b.personKey.sourceKey Identidad primaria. El valor de "${MUNCHKIN_ID}" se reemplazará automáticamente.
iif(unsubscribed == 'true', 'n', 'y' )) consents.marketing.email.val Si la cancelación de la suscripción es true (por ejemplo, value = 1) y, a continuación, configure consents.marketing.email.val como (n). Si la cancelación de la suscripción es false (por ejemplo, value = 0) y, a continuación, configure consents.marketing.email.val como null.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null) consents.marketing.email.reason
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) b2b.accountKey
marketingSuspended b2b.isMarketingSuspended
marketingSuspendedCause b2b.marketingSuspendedCause
leadScore b2b.personScore
leadSource b2b.personSource
leadStatus b2b.personStatus
personType b2b.personType
leadPartitionId b2b.personGroupID
mktoCdpIsConverted b2b.isConverted
mktoCdpConvertedDate b2b.convertedDate
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey La variable extSourceSystemAudit.externalKey es la identidad secundaria.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
title extendedWorkDetails.jobTitle
fax faxPhone.number
mobilePhone mobilePhone.number
firstName person.name.firstName
lastName person.name.lastName
middleName person.name.middleName
salutation person.name.courtesyTitle
dateOfBirth person.birthDate
city workAddress.city
country workAddress.country
postalCode workAddress.postalCode
state workAddress.state
address workAddress.street1
phone workPhone.number
company b2b.companyName
website b2b.companyWebsite
leadScore personComponents.personScore
leadSource personComponents.personSource
leadStatus personComponents.personStatus
personType personComponents.personType
leadPartitionId personComponents.personGroupID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 personComponents.sourceExternalKey
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourcePersonKey
email personComponents.workEmail.address
email workEmail.address
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null) identityMap Se trata de un campo calculado.
marketoIsDeleted isDeleted
NOTA

La variable to_object('ECID',arrays_to_objects('id',explode(ecids))) el campo de origen es un campo calculado que debe añadirse utilizando la variable Añadir campo calculado en la interfaz de usuario de Platform. Consulte el tutorial en adición de campos calculados para obtener más información.

Pasos siguientes

Al leer este documento, ha obtenido información sobre la relación de asignación entre sus Marketo conjuntos de datos de y sus campos XDM correspondientes. Consulte el tutorial en crear un Marketo conexión de origen para completar su Marketo flujo de datos.

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