Marketo Engage asignaciones de campos

Las siguientes tablas contienen las asignaciones entre los campos de los nueve Marketo conjuntos de datos de y sus campos correspondientes del Modelo de datos de experiencia (XDM).

SUGERENCIA

Todo Marketo conjuntos de datos excepto Activities ahora admiten isDeleted. Los flujos de datos existentes incluirán automáticamente isDeleted, pero solo introducirá el indicador para los datos recién ingeridos. Si desea aplicar el indicador a todos los datos históricos, debe detener los flujos de datos existentes y volver a crearlos con la nueva asignación. Tenga en cuenta que si elimina isDeleted, ya no tendrá acceso a la funcionalidad. Es fundamental que la asignación se mantenga después de rellenarse automáticamente.

Actividades

El Marketo La fuente de ahora admite actividades estándar adicionales. Para utilizar actividades estándar, debe actualizar el esquema con la variable utilidad de generación automática de esquemas porque si crea nuevos activities flujo de datos sin actualizar el esquema, las plantillas de asignación fallarán porque los nuevos campos de destino no estarán presentes en el esquema. Si decide no actualizar el esquema, aún puede crear un nuevo flujo de datos y descartar cualquier error. Sin embargo, los campos nuevos o actualizados no se incorporarán en Platform.

Consulte la documentación sobre clase Evento de experiencia XDM para obtener más información sobre la clase XDM y los grupos de campos XDM.

Conjunto de datos de origen Campo de destino XDM Notas
_id _id
"Marketo" personKey.sourceType
"${MUNCHKIN_ID}" personKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
personID personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo") personKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
eventType eventType
producedBy producedBy
timestamp timestamp
web.webPageDetails.URL web.webPageDetails.URL
environment.browserDetails.userAgent environment.browserDetails.userAgent
environment.ipV4 environment.ipV4
search.keywords search.keywords
search.searchEngine search.searchEngine
web.webPageDetails.webPageID web.webPageDetails.webPageID
web.webPageDetails.name web.webPageDetails.name
web.webPageDetails.isPersonalizedURL web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters web.webPageDetails.queryParameters
web.webReferrer.URL web.webReferrer.URL
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null) listOperations.listKey
opportunityEvent.isPrimary opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null) opportunityEvent.opportunityKey
opportunityEvent.role opportunityEvent.role
leadOperation.newLead.createdDate leadOperation.newLead.createdDate
leadOperation.newLead.formName leadOperation.newLead.formName
leadOperation.newLead.leadSource leadOperation.newLead.leadSource
leadOperation.newLead.listName leadOperation.newLead.listName
leadOperation.newLead.sfdcType leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID directMarketing.mailingID
directMarketing.mailingName directMarketing.mailingName
directMarketing.testVariantName directMarketing.testVariantName
directMarketing.testVariantID directMarketing.testVariantID
directMarketing.emailBouncedCode directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails directMarketing.emailBouncedDetails
directMarketing.email directMarketing.email
device.isMobileDevice device.isMobileDevice
device.model device.model
environment.operatingSystem environment.operatingSystem
directMarketing.linkURL directMarketing.linkURL
web.webInteraction.linkID web.webInteraction.linkID
web.fillOutForm.webFormID web.fillOutForm.webFormID
web.fillOutForm.webFormName web.fillOutForm.webFormName
web.webInteraction.linkURL web.webInteraction.linkURL
leadOperation.changeScore.changeValue leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue leadOperation.changeScore.oldValue
leadOperation.changeScore.priority leadOperation.changeScore.priority
leadOperation.changeScore.reason leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency leadOperation.changeScore.urgency
json_to_object(${opportunityEvent\.dataValueChanges}) opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.campaignProgression.campaignKey
leadOperation.campaignProgression.campaignID leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason leadOperation.campaignProgression.reason
leadOperation.interestingMoment.date leadOperation.interestingMoment.date
leadOperation.interestingMoment.description leadOperation.interestingMoment.description
leadOperation.interestingMoment.source leadOperation.interestingMoment.source
leadOperation.interestingMoment.type leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName leadOperation.callWebhook.webhookName
leadOperation.callWebhook.responseCode leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.changeCampaignCadence.campaignKey
leadOperation.changeCampaignCadence.newCadence leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.previousCadence leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.campaignKey
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.streamKey
leadOperation.addToCampaign.streamName leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.campaignKey
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.newStreamKey
leadOperation.changeCampaignStream.newStreamName leadOperation.changeCampaignStream.newStreamName
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.previousStreamKey
leadOperation.changeCampaignStream.previousStreamName leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName leadOperation.changeRevenueStage.modelName
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.newStageKey
leadOperation.changeRevenueStage.newStageName leadOperation.changeRevenueStage.newStageName
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null) leadOperation.changeRevenueStage.previousStageKey
leadOperation.changeRevenueStage.previousStageName leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.reason leadOperation.changeRevenueStage.reason
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.mergeLeads.sourceKeys
leadOperation.mergeLeads.targetUpdated leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.mergedInCRM leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergeSource leadOperation.mergeLeads.mergeSource
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)" directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName directMarketing.emailSent.mailingName
directMarketing.emailSent.testVariantID directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName directMarketing.emailSent.testVariantName
directMarketing.emailSent.automationRunID directMarketing.emailSent.automationRunID

Programas

Lea el Información general de XDM Business Campaign para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la Grupo de campos del esquema Detalles de Campaign empresarial guía.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" campaignKey.sourceType
"${MUNCHKIN_ID}" campaignKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
id campaignKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.
name campaignName
description campaignDescription
type campaignType
status campaignStatus
channel channelName
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
cost actualCost.amount
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null) parentCampaignKey
integrationPartner integrationPartnerName
webinarSessionName webinarSessionName
webinarSessionDescription webinarSessionDescription
webinarHistorySyncStatus webinarHistorySyncStatus
webinarHistorySyncDate webinarHistorySyncDate
startDate campaignStartDate
endDate campaignEndDate
marketoIsDeleted isDeleted

Pertenencia a programas

Lea el Información general sobre los miembros de XDM Business Campaign para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la Grupo de campos de esquema Detalles del miembro de la campaña empresarial XDM guía.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" campaignMemberKey.sourceType
"${MUNCHKIN_ID}" campaignMemberKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
id campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignMemberKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null) campaignKey Relación
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relación
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null) acquiredByCampaignKey
reachedSuccess hasReachedSuccess
isExhausted isExhausted
statusName memberStatus
statusReason memberStatusReason
membershipDate membershipDate
nurtureCadence nurtureCadence
trackName nurtureTrackName
webinarUrl webinarConfirmationUrl
registrationCode webinarRegistrationID
reachedSuccessDate reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.
sfdc.lastStatus lastStatus
sfdc.hasResponded hasResponded
sfdc.firstRespondedDate firstRespondedDate
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Compañías

Lea el Información general de cuenta empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
concat(id, ".mkto_org") accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
billingCity accountBillingAddress.city
billingCountry accountBillingAddress.country
billingPostalCode accountBillingAddress.postalCode
billingState accountBillingAddress.state
billingStreet accountBillingAddress.street1
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
numberOfEmployees accountOrganization.numberOfEmployees
website accountOrganization.website
mainPhone accountPhone.number
company accountName
companyNotes accountDescription
site accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
marketoIsDeleted isDeleted

Listas estáticas

Lea el Información general de lista de marketing empresarial XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" marketingListKey.sourceType
"${MUNCHKIN_ID}" marketingListKey.sourceInstanceID "${MUNCHKIN_ID}" se reemplazarán como parte de la API de Explorar.
id marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") marketingListKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
name marketingListName
description marketingListDescription
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Pertenencia a lista estática

Lea el Información general sobre miembros de lista de marketing empresarial XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" marketingListMemberKey.sourceType
"${MUNCHKIN_ID}" marketingListMemberKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
staticListMemberID marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo") marketingListMemberKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null) marketingListKey Relación
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relación
createdAt extSourceSystemAudit.createdDate
marketoIsDeleted isDeleted

Cuentas con nombre

IMPORTANTE

El conjunto de datos de cuentas con nombre solo es necesario con la función de marketing basado en cuentas (ABM) de Marketo. Si no utiliza ABM, no es necesario configurar asignaciones para cuentas con nombre.

Lea el Información general de cuenta empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
concat(id, ".mkto_acct") accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
city accountBillingAddress.city
country accountBillingAddress.country
state accountBillingAddress.state
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
logoUrl accountOrganization.logoUrl
numberOfEmployees accountOrganization.numberOfEmployees
name accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
sourceType accountSourceType
marketoIsDeleted isDeleted

Oportunidades

Lea el Resumen de oportunidad empresarial de XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" opportunityKey.sourceType
"${MUNCHKIN_ID}" opportunityKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
id opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey.sourceKey Identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey Relación
description opportunityDescription
name opportunityName
stage opportunityStage
type opportunityType
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
expectedRevenue expectedRevenue.amount
amount opportunityAmount.amount
closeDate expectedCloseDate
fiscalQuarter fiscalQuarter
fiscalYear fiscalYear
forecastCategory forecastCategory
forecastCategoryName forecastCategoryName
isClosed isClosed
isWon isWon
quantity opportunityQuantity
probability probabilityPercentage
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey Este conjunto de datos de origen solo está disponible para los usuarios con Salesforce integración.
lastActivityDate lastActivityDate
leadSource leadSource
nextStep nextStep
marketoIsDeleted isDeleted

Funciones de contacto de oportunidad

Lea el Información general sobre relación de persona de oportunidad empresarial XDM para obtener más información sobre la clase XDM.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" opportunityPersonKey.sourceType
"${MUNCHKIN_ID}" opportunityPersonKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
id opportunityPersonKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityPersonKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán como parte de la API de Explorar.
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey El extSourceSystemAudit.externalKey es la identidad secundaria. Los valores de {CRM_ORG_ID} y {CRM_TYPE} se reemplazarán automáticamente.
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null) opportunityKey Relación
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey Relación
role personRole
isPrimary isPrimary
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

Personas

Lea el Información general del perfil individual XDM para obtener más información sobre la clase XDM. Para obtener más información sobre los grupos de campos XDM, lea la Grupo de campos de esquema de detalles de persona empresarial de XDM guía y Grupo de campos de esquema de componentes de persona de negocio XDM guía.

Conjunto de datos de origen Campo de destino XDM Notas
"Marketo" b2b.personKey.sourceType
"${MUNCHKIN_ID}" b2b.personKey.sourceInstanceID El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
id b2b.personKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") b2b.personKey.sourceKey Identidad principal. El valor de "${MUNCHKIN_ID}" se reemplazarán automáticamente.
iif(unsubscribed == 'true', 'n', 'y' )) consents.marketing.email.val Si la cancelación de la suscripción es true (por ejemplo, value = 1) y establezca consents.marketing.email.val como (n). Si la cancelación de la suscripción es false (por ejemplo, value = 0) y establezca consents.marketing.email.val as null.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null) consents.marketing.email.reason
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) b2b.accountKey
marketingSuspended b2b.isMarketingSuspended
marketingSuspendedCause b2b.marketingSuspendedCause
leadScore b2b.personScore
leadSource b2b.personSource
leadStatus b2b.personStatus
personType b2b.personType
leadPartitionId b2b.personGroupID
mktoCdpIsConverted b2b.isConverted
mktoCdpConvertedDate b2b.convertedDate
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey El extSourceSystemAudit.externalKey es la identidad secundaria.
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
title extendedWorkDetails.jobTitle
fax faxPhone.number
mobilePhone mobilePhone.number
firstName person.name.firstName
lastName person.name.lastName
middleName person.name.middleName
salutation person.name.courtesyTitle
dateOfBirth person.birthDate
city workAddress.city
country workAddress.country
postalCode workAddress.postalCode
state workAddress.state
address workAddress.street1
phone workPhone.number
company b2b.companyName
website b2b.companyWebsite
leadScore personComponents.personScore
leadSource personComponents.personSource
leadStatus personComponents.personStatus
personType personComponents.personType
leadPartitionId personComponents.personGroupID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 personComponents.sourceExternalKey
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourcePersonKey
email personComponents.workEmail.address
email workEmail.address
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null) identityMap Este es un campo calculado.
marketoIsDeleted isDeleted
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) b2b.convertedContactKey Este es un campo calculado.
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) personComponents.sourceConvertedContactKey Este es un campo calculado.
NOTA

El to_object('ECID',arrays_to_objects('id',explode(ecids))) El campo de origen es un campo calculado que debe añadirse utilizando Añadir campo calculado en la interfaz de usuario de Platform. Consulte el tutorial sobre adición de campos calculados para obtener más información.

Pasos siguientes

Al leer este documento, ha obtenido información sobre la relación de asignación entre sus Marketo conjuntos de datos de y sus campos XDM correspondientes. Consulte el tutorial sobre creación de un Marketo conexión de origen para completar su Marketo flujo de datos.

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