Privacy Service and Experience Cloud applications

Adobe Experience Platform Privacy Service is built to support privacy requests for several Adobe Experience Cloud applications. Each application supports different product values and IDs for identifying data subjects.

This document serves as a reference for Experience Cloud application documentation that outlines how to configure that application for privacy-related operations. This includes how to format and label your data. Two categories of applications are covered:

Please review the documentation for your Experience Cloud applications to learn how to format your privacy requests, and which values are supported for those requests.

Applications integrated with Privacy Service

The following is a list of Experience Cloud applications that are integrated with Privacy Service, including the Privacy Service capabilities they are compatible with, their protocols for processing delete requests, and links to documentation for more information.

NOTE

All integrated products respond to privacy requests in 30 days or less.

Application Access/delete Opt-out of sale Delete behavior Documentation and other considerations
Adobe Advertising Cloud The data subject’s cookie ID or device ID is deleted from the system, along with all cost, click, and revenue data associated with the cookie.
Adobe Analytics If analyticsDeleteMethod is omitted or set to anonymize when making the privacy request, all data referenced by the given collection of user IDs is made anonymous. If analyticsDeleteMethod is set to purge, all data is removed completely.
Adobe Audience Manager All traits and segments associated with the Audience Manager identifier included in the request are deleted. In addition, the respective identifiers for the individual are opted out of further data collection and the respective ID mappings are removed.
Adobe Campaign Standard The data subject’s stored data is deleted from the system.
Adobe Customer Attributes (CRS) N/A The data subject’s attributes are deleted from the system.
Adobe Experience Platform When Experience Platform receives a delete request from Privacy Service, Platform sends confirmation to Privacy Service that the request has been received and affected data has been marked for deletion. The records are then removed from the Data Lake or Profile store once the privacy job has completed. Before the job completes, the data is soft-deleted and is therefore not accessible by any Platform service.
Adobe Primetime Authentication N/A The data subject’s stored data is deleted from the system.
  • Access/delete documentation
  • Primetime does not have the capability to transfer data, therefore opt-out-of-sale requests are not applicable.
Adobe Target N/A All data associated with the data subject’s ID is deleted from their Visitor Profile. Aggregated or anonymized data that does not identify the individual or is otherwise unrelated (such as content data) does not apply to delete requests.
  • Access/delete documentation
  • Target does not have the capability to transfer data, therefore opt-out-of-sale requests are not applicable.
Marketo Engage N/A The data subject’s stored data is deleted from the system.
  • Access/delete documentation
  • Marketo does not have the capability to transfer data, therefore opt-out-of-sale requests are not applicable.

Self-serve applications

The following is a list of Experience Cloud applications that are not integrated with Privacy Service and must manage their privacy concerns internally. Links to each application’s documentation are provided, along with descriptions of the documentation’s contents.

Application Documentation description
Adobe Campaign Classic An overview of GDPR functionalities for Adobe Campaign Classic.
Adobe Experience Manager An overview of how a customer privacy administrator or AEM administrator can handle GDPR requests.
Adobe Experience Manager Livefyre Steps for making GDPR access and delete requests using Livefyre.
Magento Ensure that your Magento Commerce installations comply with the requirements of specific privacy legislations.
Marketo Learn how privacy regulations apply to Marketo.
Tags in Adobe Experience Platform How developers can use extensions and the rule builder to define opt-in and opt-out solutions.
Workfront Learn how Workfront collects personal data, and how a data subject can submit a privacy request via a form.

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