本文將示範擷取、轉換、載入(ETL)開發人員可能遇到的下列範例轉換。
範例CSV和JSON檔案可從公開ETL參考GitHub回購取得,由Adobe維護:
下列CRM資料已匯出為CRM_profiles.csv
:
TITLE F_NAME L_NAME GENDER DOB EMAIL CRMID ECID LOYALTYID ECID2 PHONE STREET CITY STATE COUNTRY ZIP LAT LONG
Mr Ewart Bennedsen M 2004-09-25 ebennedsenex@jiathis.com 71a16013-d805-7ece-9ac4-8f2cd66e8eaa 87098882279810196101440938110216748923 2e33192000007456-0365c00000000000 55019962992006103186215643814973128178 256-284-7231 72 Buhler Crossing Anniston Alabama US 36205 33.708276 -85.7922905
Dr Novelia Ansteys F 1987-10-31 nansteysdk@spotify.com 2eeb6532-82e1-0d58-8955-bf97de66a6f5 50829196174854544323574004005273946998 2e3319208000765b-3811c00000000001 65233136134594262632703695260919939885 704-181-6371 79 Northfield Hill Charlotte North Carolina US 28299 35.2188655 -80.8108885
Mr Ulises Mochan M 1996-03-20 umochanco@gnu.org 6f393075-addb-bdd6-73f8-31c393b700f5 70086119428645095847094710218289660855 2e33192080003023-26b2000000000002 82011353387947708954389153068944017636 720-837-4159 00671 Mifflin Trail Lacolle Québec CA E5A 45.08338 -73.36585
Mrs Friederike Durrell F 1979-01-3 fdurrellbj@utexas.edu 33d018ec-5fed-f1a3-56aa-079370a9511b 50164729868919217963697788808932473456 2e33192080006dfc-0cdf400000000003 64452712468609735658703639722261004071 798-528-3458 47 Fremont Hill Independencia Veracruz Llave MX 91891 19.3803931 -99.1476905
Rev Evita Bingall F 1974-02-28 ebingallod@mac.com 8c93db88-f328-8efb-dc73-d5654d371cbe 74973364195185450328832136951985519627 2e331920800038db-0559e00000000004 58945501950285346322834356669253860483 397-178-5897 56 Crescent Oaks Court Buenavista Oaxaca MX 71730 19.4458447 -99.1497665
Mr Eugenie Bechley F 1969-05-19 ebechley9r@telegraph.co.uk b0c76a3f-6526-0ad0-e050-48143b687d18 67119779213799783658184754966135750376 2e331920800001a4-24b2800000000005 59715249079109455676103900762283358508 718-374-7456 5760 Southridge Junction Staten Island New York US 10310 40.6307451 -74.1181235
Dr Cammi Haslen F 1973-12-17 chaslenqv@ehow.com 56059cd5-5006-ce5f-2f5f-15b4d856a204 61747117963243728095047674165570746095 2e33192080007c25-2ec0600000000006 86268258269066295956223980330791223320 865-538-8291 83 Veith Street Knoxville Tennessee US 37995 35.95 -84.05
下表概述了CRM資料的對應需求,並包含下列轉換:
identityMap
屬性的標識列CSV欄 | XDM路徑 | 資料格式 |
---|---|---|
標題 | person.name.courtesyTitle | 複製為字串 |
F_NAME | person.name.firstName | 複製為字串 |
L_NAME | person.name.lastName | 複製為字串 |
性別 | person.gender | 將性別轉換為對應人。性別列舉值 |
DOB | person.byrthDayAndMonth:"MM-DD" person.birthDate:"YYYY-MM-DD" person.birthYear:YYYY |
將birthDayAndMonth轉換為string Transform birthDate為string Transform birthYear為short int |
電子郵件 | personalEmail.address | 複製為字串 |
CRMID | identityMap.CRMID[{"id":x, primary:false}] | 複製為字串至identityMap中的CRMID陣列,並將Primary設為false |
ECID | identityMap.ECID[{"id":x,primary:false}] | 複製為字串至identityMap中ECID陣列中的第一個項目,並將Primary設為false |
Loyaltyid | identityMap.LOYALTYID[{"id":x, primary:true}] | 複製為字串至identityMap中的LOYALTYID陣列,並將Primary設為true |
ECID2 | identityMap.ECID[{"id":x, primary:false}] | 複製為字串至identityMap中ECID陣列中的第二個項目,並將Primary設為false |
電話 | homePhone.number | 複製為字串 |
街道 | homeAddress.street1 | 複製為字串 |
城市 | homeAddress.city | 複製為字串 |
州 | homeAddress.stateProvince | 複製為字串 |
國家/地區 | homeAddress.country | 複製為字串 |
ZIP | homeAddress.postalCode | 複製為字串 |
LAT | homeAddress.latitude | 轉換為雙重 |
長 | homeAddress.longitude | 轉換為雙重 |
以下範例顯示轉換為XDM的CSV的前兩列,如CRM_profiles.json
所示:
{
"person": {
"name": {
"courtesyTitle": "Mr",
"firstName": "Ewart",
"lastName": "Bennedsen"
},
"gender": "male",
"birthDayAndMonth": "09-25",
"birthDate": "2004-09-25",
"birthYear": 2004
},
"identityMap": {
"CRMID": [{
"id": "71a16013-d805-7ece-9ac4-8f2cd66e8eaa",
"primary": false
}],
"ECID": [{
"id": "87098882279810196101440938110216748923",
"primary": false
},
{
"id": "55019962992006103186215643814973128178",
"primary": false
}],
"LOYALTYID": [{
"id": "2e33192000007456-0365c00000000000",
"primary": true
}]
},
"homePhone": {
"number": "256-284-7231"
},
"personalEmail": {
"address": "ebennedsenex@jiathis.com"
},
"homeAddress": {
"street1": "72 Buhler Crossing",
"city": "Anniston",
"stateProvince": "Alabama",
"country": "US",
"postalCode": "36205",
"_schema": {
"latitude": 33.708276,
"longitude": -85.7922905
}
}
},{
"person": {
"name": {
"courtesyTitle": "Dr",
"firstName": "Novelia",
"lastName": "Ansteys"
},
"gender": "female",
"birthDayAndMonth": "10-31",
"birthDate": "1987-10-31",
"birthYear": 1987
},
"identityMap": {
"CRMID": [{
"id": "2eeb6532-82e1-0d58-8955-bf97de66a6f5",
"primary": false
}],
"ECID": [{
"id": "50829196174854544323574004005273946998",
"primary": false
},
{
"id": "65233136134594262632703695260919939885",
"primary": false
}],
"LOYALTYID": [{
"id": "2e3319208000765b-3811c00000000001",
"primary": true
}]
},
"homePhone": {
"number": "704-181-6371"
},
"personalEmail": {
"address": "nansteysdk@spotify.com"
},
"homeAddress": {
"street1": "79 Northfield Hill",
"city": "Charlotte",
"stateProvince": "North Carolina",
"country": "US",
"postalCode": "28299",
"_schema": {
"latitude": 35.2188655,
"longitude": -80.8108888
}
}
}
資料幀(如Parce檔案)的層次必須與要上載到的XDM架構的層次匹配。
以下示例資料幀的結構已映射到實現XDM Individual Profile類的方案,並包含與該類型的方案關聯的最常見欄位。
[
StructField("person", StructType(
[
StructField("name", StructType(
[
StructField("courtesyTitle", StringType()),
StructField("firstName", StringType()),
StructField("lastName", StringType())
]
)),
StructField("gender", StringType()),
StructField("birthDayAndMonth", StringType()),
StructField("birthDate", StringType()),
StructField("birthYear", LongType())
]
)),
StructField("identityMap", MapType(
StructField("CRMID", ArrayType(
StructType(
[
StructField("id", StringType()),
StructField("primary", BooleanType())
]
)
)),
StructField("ECID", ArrayType(
StructType(
[
StructField("id", StringType()),
StructField("primary", BooleanType())
]
)
)),
StructField("LOYALTYID", ArrayType(
StructType(
[
StructField("id", StringType()),
StructField("primary", BooleanType())
]
)
))
)),
StructField("homePhone", StructType(
[
StructField("number", StringType())
]
)),
StructField("personalEmail", StructType(
[
StructField("address", StringType())
]
)),
StructField("homeAddress", StructType(
[
StructField("street1", StringType()),
StructField("city", StringType()),
StructField("stateProvince", StringType()),
StructField("country", StringType()),
StructField("postalCode", StringType()),
StructField("_schema", StructType(
[
StructField("latitude", DoubleType()),
StructField("latitude", DoubleType()),
]
))
]
))
]
在構建資料幀以用於Adobe Experience Platform時,必須確保其分層結構與現有XDM模式的層次結構完全匹配,以便欄位能夠正確映射。
[
{
"xdm:id": "someone1@example.com",
"xdm:namespace": {
"xdm:code": "Email"
}
},
{
"xdm:id": "2eeb6532-82e1-0d58-8955-bf97de66a6f5",
"xdm:namespace": {
"xdm:code": "CRMID"
}
},
{
"xdm:id": "2e3319208000765b-3811c00000000001",
"xdm:namespace": {
"xdm:code": "LOYALTYID"
}
}
]
下表概述了身份陣列的映射要求:
身分欄位 | identityMap欄位 | 資料類型 |
---|---|---|
identities[0].id | identityMap[電子郵件][{“id”}] | 複製為字串 |
identities[1].id | identityMap[CRMID][{“id”}] | 複製為字串 |
identities[2].id | identityMap[LOYALTYID][{“id”}] | 複製為字串 |
以下是轉換為XDM的身份陣列:
"identityMap": {
"Email": [{
"id": "someone1@example.com"
}],
"CRMID": [{
"id": "2eeb6532-82e1-0d58-8955-bf97de66a6f5"
}],
"LOYALTYID": [{
"id": "2e3319208000765b-3811c00000000001"
}]
}