搭配Platform Web SDK使用Offer Decisioning
Adobe Experience Platform Web SDK 可以投放和轉譯Offer Decisioning管理的個人化優惠。 您可以使用Offer decisioning使用者介面(UI)或API建立您的優惠方案與其他相關物件。
先決條件
- 組織已啟用邊緣決策
- 優惠、建立的活動
- 資料流已發佈
術語
使用Offer Decisioning時,請務必瞭解下列術語。 如需詳細資訊和檢視其他詞語,請造訪 offer decisioning字彙表.
-
決定範圍: 對於Offer decisioning,決定範圍是JSON的Base64編碼字串,包含您希望offer decisioning服務用來建議優惠的活動和位置ID。
決定範圍JSON:
code language-json { "activityId":"xcore:offer-activity:11cfb1fa93381aca", "placementId":"xcore:offer-placement:1175009612b0100c" }
決定範圍Base64編碼字串:
code language-json "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ=="
note tip TIP 您可以從以下位置複製決定範圍值: 活動概覽 UI中的頁面。 -
資料串流: 如需詳細資訊,請閱讀 資料串流 檔案。
-
身分:如需詳細資訊,請參閱本檔案以瞭解如何操作 Platform Web SDK使用Identity Service.
啟用Offer decisioning
若要啟用Offer Decisioning,請執行下列步驟:
-
在您的中啟用Adobe Experience Platform 資料流 並勾選「Offer decisioning」方塊
-
設定SDK以便Offer decisioning,使用
personalization.decisionScopes
. 以下提供其他Offer decisioning特定步驟。-
安裝獨立SDK
- 設定"sendEvent"動作,包含
personalization.decisionScopes
code language-javascript alloy("sendEvent", { ... "personalization": { "decisionScopes": [ "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTIxYWIwOWMxM2JkZDIyNCIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjEyMWFiMDZhODRkMDViMTEifQ==", "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTIxYWIyNWI5NTUwNWIxZiIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjEyMWFiMjFmOTQzMDE0MmIifQ==" ] } });
- 設定"sendEvent"動作,包含
-
透過標籤安裝SDK
-
範例要求與回應
一 decisionScopes
值
要求
{
"events": [
{
"xdm": {
"identityMap": {
"ECID": [
{
"id": "91133425615229052182584359620783097099"
}
]
}
},
"query": {
"personalization": {
"decisionScopes": [
"eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ=="
]
}
}
}
]
}
identityMap
{ "identityMap": { "ECID": [ { "id": "91133425615229052182584359620783097099" } ] } }
。注意:使用者不需要包含
ECID
API呼叫中的引數 如有需要,此引數會自動新增至呼叫。decisionScopes
decisionScopes
每個請求。"decisionScopes": ["eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ=="]
回應
{
"requestId": "94c4f2f1-9218-43ce-afd3-eb0d853c5174",
"handle": [
{
"payload": [
{
"id": "2862bb89-5df2-4bc6-85c2-d8f7e1a091de",
"scope": "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ==",
"activity": {
"id": "xcore:offer-activity:11cfb1fa93381aca",
"etag": "2"
},
"placement": {
"id": "xcore:offer-placement:1175009612b0100c",
"etag": "1"
},
"items": [
{
"id": "xcore:personalized-offer:124cc332095cfa74",
"schema": "https://ns.adobe.com/experience/offer-management/content-component-html",
"etag": "1",
"data": {
"id": "xcore:personalized-offer:124cc332095cfa74",
"format": "text/html",
"language": [
"en-US"
],
"content": "<p>20% Off on shipping</p>",
"characteristics": {
"foo": "bar",
"foo1": "bar1"
}
}
}
]
}
],
"type": "personalization:decisions",
"eventIndex": 0
}
]
}
scope
"scope": "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ=="
activity.id
"id": "xcore:offer-activity:11cfb1fa93381aca"
placement.id
"id": "xcore:offer-placement:1175009612b0100c"
items.id
"id": "xcore:personalized-offer:124cc332095cfa74"
schema
"schema": "https://ns.adobe.com/experience/offer-management/content-component-html"
data.id
"id": "xcore:personalized-offer:124cc332095cfa74"
format
"format": "text/html"
language
"language": [ "en-US" ]
content
"content": "<p style="color:red;">20% Off on shipping</p>"
deliveryUrl
"deliveryURL": "https://image.jpeg"
characteristics
"characteristics": { "foo": "bar", "foo1": "bar1" }
多個 decisionScopes
值
要求
{
"events": [
{
"xdm": {
"identityMap": {
"ECID": [
{
"id": "91133425615229052182584359620783097099"
}
]
}
},
"query": {
"personalization": {
"decisionScopes": [
"eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ==",
"eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTIyMjA4YjNhODc0MDU1OCIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjEyMjIwNDUyOTUxNGEyYzAifQ==",
"eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTIyYzkxMzg1Mjc2MDE4YyIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjEyMzMxZjU2MTYyYWEyZjcifQ=="
]
}
}
}
]
}
identityMap
{ "identityMap": { "ECID": [ { "id": "91133425615229052182584359620783097099" } ] } }
。注意:使用者不需要包含
ECID
API呼叫中的引數 如有需要,此引數會自動新增至呼叫。decisionScopes
decisionScopes
每個請求。"decisionScopes":["eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ==", "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTIyMjA4YjNhODc0MDU1OCIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjEyMjIwNDUyOTUxNGEyYzAifQ=="
回應
{
"requestId": "94c4f2f1-9218-43ce-afd3-eb0d853c5174",
"handle": [
{
"payload": [
{
"id": "a2804dfb-a0ec-4df9-8311-59d3ecdeb642",
"scope": "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MTEyMyIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDExMjMifQ==",
"activity": {
"id": "xcore:offer-activity:11cfb1fa93381123",
"etag": "1"
},
"placement": {
"id": "xcore:offer-placement:1175009612b01123",
"etag": "3"
},
"items": [
{
"id": "xcore:personalized-offer:11e36d4a22954123",
"schema": "https://ns.adobe.com/experience/offer-management/content-component-text",
"etag": "2",
"data": {
"id": "xcore:personalized-offer:11e36d4a22954123",
"format": "text/text",
"language": [
"en"
],
"content": "20% Off on shipping",
"characteristics": {
"foo2": "bar2"
}
}
}
]
},
{
"id": "a2804dfb-a0ec-4df9-8311-59d3ecdeb642",
"scope": "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ==",
"activity": {
"id": "xcore:offer-activity:11cfb1fa93381aca",
"etag": "2"
},
"placement": {
"id": "xcore:offer-placement:1175009612b0100c",
"etag": "1"
},
"items": [
{
"id": "xcore:personalized-offer:11e36d4a2295415d",
"schema": "https://ns.adobe.com/experience/offer-management/content-component-imagelink",
"etag": "1",
"data": {
"id": "xcore:personalized-offer:11e36d4a2295415d",
"format": "image/png",
"language": [
"en"
],
"deliveryURL": "https://image.jpeg",
"characteristics": {
"foo": "bar",
"foo1": "bar1"
}
}
}
]
}
],
"type": "personalization:decisions",
"eventIndex": 0
}
]
}
scope
"scope": "eyJhY3Rpdml0eUlkIjoieGNvcmU6b2ZmZXItYWN0aXZpdHk6MTFjZmIxZmE5MzM4MWFjYSIsInBsYWNlbWVudElkIjoieGNvcmU6b2ZmZXItcGxhY2VtZW50OjExNzUwMDk2MTJiMDEwMGMifQ=="
activity.id
"id": "xcore:offer-activity:11cfb1fa93381123"
placement.id
"xcore:offer-placement:1175009612b01123"
items.id
"id": "xcore:personalized-offer:11e36d4a22954123"
schema
"schema": "https://ns.adobe.com/experience/offer-management/content-component-text"
data.id
"id": "xcore:personalized-offer:11e36d4a22954123"
format
"format": "text/text"
language
"language": [ "en-US" ]
content
"content": "<p style="color:red;">20% Off on shipping</p>"
deliveryUrl
"deliveryURL": "https://image.jpeg"
characteristics
"characteristics": { "foo": "bar", "foo1": "bar1" }
限制
行動Edge Network工作流程目前不支援部分優惠方案限制,例如上限。 此上限欄位值會指定某個優惠方案在所有使用者中顯示的次數。 如需詳細資訊,請參閱 優惠適用性規則和限制檔案.