Activate audiences to curated destinations based on LiveRamp identifiers
Use the Adobe Real-Time CDP integration with LiveRamp to activate audiences to a curated list of destinations which use LiveRamp RampID for activation, including connected TV and audio destinations, such as the ones listed below.
This article explains the workflow required to activate audiences from Real-Time CDP to the destinations listed above, directly from the Real-Time CDP UI.
Activation workflow workflow
You activate audiences to connected TV and audio destinations by going through a two-step process, and by using the LiveRamp - Onboarding and the LiveRamp - Distribution destinations, as shown in the image below.
First, you export your audiences from Real-Time CDP to the LiveRamp - Onboarding destination, as CSV files.
After you’ve exported your audiences, you activate them by using the LiveRamp - Distribution destination.
Video tutorial video
Watch the video below for an end-to-end explanation of the workflow described in this page.
Step 1: Send your audiences from Experience Platform to LiveRamp, through the LiveRamp - Onboarding destination onboarding
The first thing that you must do in order to activate your audiences to curated destinations based on LiveRamp RampIDs is to export your audiences from Experience Platform to LiveRamp.
You do this by using the LiveRamp - Onboarding destination.
To learn how to configure the LiveRamp - Onboarding destination and export your audiences from Experience Platform, read the LiveRamp - Onboarding destination documentation.
After you have successfully exported your audiences to LiveRamp, continue to step 2.
Step 2: Activate the onboarded audiences to connected TV and audio destinations, through the LiveRamp - Distribution destination distribution
After you have validated that your audiences have been successfully exported to LiveRamp, it’s time to activate the audiences to your preferred destinations, such as Roku, Disney, and more.
You activate the audiences (exported in step 1) by using the LiveRamp - Distribution destination.
To learn how to configure the LiveRamp - Distribution destination and activate the audiences which you exported in step 1, read the LiveRamp - Distribution destination documentation.
When you configure the LiveRamp - Distribution destination, you must create a dedicated connection for each downstream destination that you want to use (Roku, Disney, and so on).
LiveRamp - Downstream Destination Name. This naming pattern helps you quickly identify your destinations in the Browse tab of the destinations workspace.Example:
LiveRamp - Roku.
Exported data / Validate data export exported-data
To validate the successful export of your audiences to the LiveRamp - Onboarding destination, see the documentation on monitoring destination dataflows and read about the specific monitoring details for LiveRamp - Onboarding.
To validate the successful activation of your audiences to your advertising platform of choice (such as Roku, Disney, and others) log in to your destination platform account and check the activation metrics.