Marketo extension

Marketo’s powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Marketo is an email extension in Adobe Experience Platform. For more information about the extension functionality, see the extension page on Adobe Exchange.

This destination is an Adobe Experience Platform Launch extension. For more information about how Platform Launch extensions work in Platform, see Adobe Experience Platform Launch extensions overview.

Prerequisites

This extension is available in the Destinations catalog for all customers who have purchased Platform.

To use this extension, you need access to Adobe Experience Platform Launch. Platform Launch is offered to Adobe Experience Cloud customers as an included, value-add feature. Contact your organization administrator to get access to Platform Launch and ask them to grant you the manage_properties permission so you can install extensions.

Install extension

To install the Marketo extension:

1. In the Platform interface, go to Destinations > Catalog.
2. Select the extension from the catalog or use the search bar.
3. Click on the destination to highlight it, then select Configure in the right rail. If the Configure control is greyed out, you are missing the manage_properties permission. See Prerequisites.
4. In the Select available Platform Launch property window, select the Platform Launch property in which you want to install the extension. You also have the option of creating a new property in Platform Launch. A property is a collection of rules, data elements, configured extensions, environments, and libraries. Learn about properties in the Properties page section of the Platform Launch documentation.
5. The workflow takes you to Platform Launch to complete the installation.

For information about the extension configuration options and installation support, see the Marketo page on Adobe Exchange.

You can also install the extension directly in the Adobe Experience Platform Launch interface. See Add a new extension in the Platform Launch documentation.

How to use the extension

Once you have installed the extension, you can start setting up rules for it directly in Platform Launch.

In Platform Launch, you can set up rules for your installed extensions to send event data to the extension destination only in certain situations. For more information about setting up rules for your extensions, see Rules documentation.

Configure, upgrade, and delete extension

You can configure, upgrade, and delete extensions in the Platform Launch interface.

To upgrade your extension, see Extension upgrade in the Platform Launch documentation.