Pinterest Conversion Tracking extension

Overview

Track visitor actions on your website after views of your Promoted Pin. Measure return on ad spend and create targeted audiences. Learn more here.

Pinterest Conversion Tracking is an advertising extension in Adobe Experience Platform. For more information about the extension functionality, see the extension page on Adobe Exchange.

This destination is a tag extension. For more information about how tag extensions work in Platform, see the tag extensions overview.

Prerequisites

This extension is available in the Destinations catalog for all customers who have purchased Platform.

To use this extension, you need access to tags in Adobe Experience Platform. Tags are offered to Adobe Experience Cloud customers as an included, value-add feature. Contact your organization administrator to get access to tags and ask them to grant you the manage_properties permission so you can install extensions.

Install extension

To install the Pinterest Conversion Tracking extension:

In the Platform interface, go to Destinations > Catalog.

Select the extension from the catalog or use the search bar.

Click on the destination to highlight it, then select Configure in the right rail. If the Configure control is greyed out, you are missing the manage_properties permission. See Prerequisites.

Select the property in which you want to install the extension. You also have the option of creating a new property. A property is a collection of rules, data elements, configured extensions, environments, and libraries. Learn about properties in the Properties page section of in the tags documentation.

The workflow walks you through the steps to complete the installation.

For information about the extension configuration options and installation support, see the Pinterest Conversion Tracking page on Adobe Exchange.

You can also install the extension directly in the Data Collection UI. For more information, see the section on adding a new extension in the tags documentation.