The Bing Ads Universal Event Tracking (UET) tag extension is a useful way to track what happens after someone has clicked on your search ad. By using a single UET tag to record what customers do on your website, you can leverage that data, allowing you to track conversions or target audiences using remarketing lists.
Bing Ads Universal Event Tracking (UET) is an advertising extension in Adobe Experience Platform. For more information about the extension functionality, see the extension page on Adobe Exchange.
This destination is a tag extension. For more information about how tags extensions work in Platform, see the tag extensions overview.
This extension is available in the Destinations catalog for all customers who have purchased Platform.
To use this extension, you need access to tags in Adobe Experience Platform. Tags are offered to Adobe Experience Cloud customers as an included, value-add feature. Contact your organization administrator to get access to tags and ask them to grant you the manage_properties permission so you can install extensions.
To install the Bing Ads Universal Event Tracking (UET) extension:
In the Platform interface, go to Destinations > Catalog.
Select the extension from the catalog or use the search bar.
Click on the destination to highlight it, then select Configure in the right rail. If the Configure control is greyed out, you are missing the manage_properties permission. See Prerequisites.
Select the tag property in which you want to install the extension. You also have the option of creating a new property. A property is a collection of rules, data elements, configured extensions, environments, and libraries. Learn about properties in the tags documentation.
The workflow takes you to the Data Collection UI to complete the installation.
For information about the extension configuration options and installation support, see the Bing Ads Universal Event Tracking (UET) page on Adobe Exchange.
Once you have installed the extension, you can start setting up rules. In the Data Collection UI, you can set up rules for your installed extensions to send event data to the extension destination only in certain situations. For more information about setting up rules for your extensions, see the overview on rules in the tags documentation.
You can configure, upgrade, and delete extensions in the Data Collection UI.
If the extension is already installed on one of your properties, the UI still displays Install for the extension. Kick off the installation workflow as described in Install extension to configure or delete your extension.
To upgrade your extension, see the guide on the extension upgrade process in the tags documentation.