Adobe Experience Platform Data Governance allows you to apply data usage labels to datasets and fields, categorizing each according to related data usage policies.
This document provides an overview of data usage labels in Experience Platform. Before reading this guide, please see the Data Governance overview for a more robust introduction to the Data Governance framework.
Data usage labels allow you to categorize datasets and fields according to usage policies that apply to that data. Labels can be applied at any time, providing flexibility in how you choose to govern data. Best practices encourage labeling data as soon as it is ingested into Experience Platform, or as soon as data becomes available for use in Platform.
Data usage labels that are applied at the dataset level are propagated to all fields within the dataset. Labels can also be applied directly to individual fields (column headers) in a dataset, without propagation.
Platform provides several “core” data usage labels out-of-the-box, which cover a wide variety of common restrictions applicable to data governance. For more information on these labels and the usage policies they represent, see the guide on core data usage labels.
In addition to the labels provided by Adobe, you can also define your own custom labels for your organization. See the section on managing labels for more information.
All audience segments created by Adobe Experience Platform Segmentation Service inherit the usage labels of their corresponding datasets. This allows applications built on top of Experience Platform (such as Real-time Customer Data Platform) to provide automatic data usage policy enforcement when activating segments to destinations.
In addition to inheriting dataset-level labels, segments inherit all field-level labels from their associated datasets by default. Depending on how your Platform-based application consumes segments, you can potentially specify which fields are used, thereby preventing the segment from inheriting labels from excluded fields.
For more information on how automatic enforcement works in Real-time CDP, see the overview on Data Governance in Real-time CDP.
Experience Platform has the ability to share segments with Adobe Audience Manager. Any Data Export Controls that have been applied to Audience Manager segments are translated to equivalent labels and marketing actions recognized by Experience Platform Data Governance.
For a reference on how specific Data Export Controls map to data usage labels in Platform, please refer to the Audience Manager documentation.
You can manage data usage labels using Experience Platform APIs or the user interface. Refer to the subsections below for details on each.
The Policies workspace in the Experience Platform UI allows you to view and manage core and custom labels for your organization. The Datasets workspace allows you to apply labels to datasets and fields. For more information, refer to the labels user guide.
This document provided an introduction to data usage labels and their role within the Data Governance framework. Refer to the documentation linked to throughout this guide to lean more about how to manage labels in Experience Platform.