Before you begin your Adobe Experience Manager launch, everyone who has a stake in the project should know what your top three KPIs are and why they matter.
The right KPIs will help you get more value from Adobe Experience Manager
In a 2018 study, IDC analyzed the business value several large companies saw when using Adobe Experience Manager. On average, the organizations using Experience Manager Sites had improved the productivity of their digital experience teams by 23%, decreased the time required to make minor editorial changes by 64%, and increased site visits per month by 10%. The companies using Experience Manager Assets increased the productivity of their digital assets teams by 19%, shortened the creation time for new assets by 47%, and reduced the time to launch for marketing campaigns by 20%.
To realize the same dramatic gains, your organization needs to have clear goals for your Experience Manager implementation. And you need to have KPIs that help everyone stay focused on those goals.
In assessing your KPIs, make sure that:
Once you’ve confirmed that you have the right KPIs, you’ll need to figure out how and when you’ll report on each KPI to the relevant stakeholders.
In defining your reporting process, consider the following questions:
After your Experience Manager launch, a strong set of KPIs will quickly give you a sense of whether you’re on the right track. If you’re not meeting one of your KPIs, you’ll need to make adjustments in how your teams are using Experience Manager. If you quickly exceed one of your KPI targets, that’s something to celebrate — but then you’ll want to recalibrate your target to try to get an even better outcome.
If you’d like additional help with your KPIs, please reach out to Adobe Consulting Services or your implementation partner.
For more examples of the types of results major companies have seen from using Adobe Experience Manager, download the IDC reports: