The Activities console enables you to create, organize, and manage the marketing activities of your brands:
If you are using Adobe Target as your targeting engine, you can also view performance data of your activities. If you are using A/B testing, you can convert winners.
On the Activities console, activities are organized by brand. You can use brands and folders to structure the organization of your activities. You navigate to the Activities console by tapping/clicking Personalization and tapping/clicking Activities.
Activities are available in Targeting mode for authoring targeted content, where you can also create activities. Activities that you create in Targeting mode appear in the Activities console.
Activities are displayed with a label describing what kind of activity is defined:
What types of activities are available is determined by the following:
If the xt_only option is enabled on the Adobe Target tenant (clientcode) used on the AEM side to connect to Adobe Target, then you can create only XT activities in AEM.
If the xt_only options is not enabled on the Adobe Target tenant (clientcode), then you can create both XT and A/B activities in AEM.
Additional note: xt_only options is a setting applied on a certain Target tenant (clientcode) and can only be modified directly in Adobe Target. You cannot enable or disable this option in AEM.
You must secure the activity settings node cq:ActivitySettings on the publish instance so that it is inaccessible to normal users. The activity settings node should only be accessible to the service handling the activity synchronization to Adobe Target.
See Prerequisites for Integrating with Adobe Target for detailed information.
Create a brand for which you want to manage marketing activities.
When you create a brand using the Activities console, it also appears in the Offers console where you can create offers for the experiences of your activities.
In the Navigation console, click or tap Personalization. Click or tap Activities.
In the Activities console, click or tap Create then Create Brand.
Select the brand template and click or tap Next.
Type a title for the brand as you want it to appear in the Activities and Offers consoles. Optionally, type or select one or more tags to associate with the brand.
Click or tap Create. Your brand appears in the Activities console.
Add an activity or edit an existing activity to focus your marketing efforts on specific audiences. When you create/edit an activity, you specify the following information:
Name: The name of the activity.
Targeting Engine: Either AEM or Adobe Target as the engine for targeted content.
Select a Target Configuration: (Adobe Target only) The cloud configuration that this activity should use to connect to Adobe Target. This option appears only when Adobe Target is selected for Targeting Engine.
**Activity Type: **The activity type - A/B Test or Experience targeting
Objective: (Optional) A description of the activity.
Experiences: Mappings between audience names and the marketing segments that you are targeting.
Traffic Percentages: If A/B test is selected, you can change how much traffic (in percent) goes to each experience.
Duration: The period of time when the activity is applied.
Priority: The relative priority of the activity. When activities provide content for the same user segments, the activity of the higher priority takes precedence.
Goal Metric: If Adobe Target is selected as the targeting engine, you can add success metrics to the activity. One success metric is required.
New Adobe Target activities need to be created in the targeted content editor, not in the Activities console, as synchronization to Adobe Target will fail.
You can, however, edit existing Adobe Target activities in the console.
To add an activity:
Click or tap the brand for which you are creating the activity, click or tap Create and then Create Activity. If you are editing, select the activity and then click or tap Edit.
Provide the following information and then click or tap Next:
Add one or more experiences to the activity. Click or tap Add Experience.
If you are using AEM targeting or Adobe Target experience targeting:
Click or tap **Select Audience **and select the segment that your experience targets.
Click or tap Add Experience, type a name, and click or tap OK.
Click or tap Next.
If you are using Adobe Target A/B Testing:
Click or tap the pencil in the audiences box to select an audience.
Click or tap Add Experience, type a name, and click or tap OK.
Enter the percentage of traffic that displays each experience.
Click or tap Next.
To specify when the activity starts, use the Start drop-down menu to select one of the following values:
To specify when the activity ends, use the End drop-down menu to select one of the following values:
To specify a priority for the activity, use the slider to select either Low, Normal, or High.
If you are using Adobe Target as your targeting engine, select what you would like to measure with this activity. See Configuring the Activity and Setting Goals for more information on the success metrics available. You must select at least one goal.
Click or tap Save.
After creating an activity, you need to publish it so that it is available.
You need to publish activities to make them available. Conversely, you may want to make activities unavailable by unpublishing them.
When unpublishing an activity, the status of the activity does not change unless you refresh the page.
To publish or unpublish activities:
Click or tap the brand and then the area that contains the activity you want to publish or unpublish.
Tap or click the icon next to the activity or activities you want to publish or unpublish.
To publish, tap or click Publish. To unpublish, tap or click Unpublish. Your activity or activities are published or unpublished and their status changes in the Activities console (may require a refresh).
When an activity that uses the Adobe Target targeted engine is activated, a second activity is created on the publish instance:
You can see the performance of any Adobe Target activity (XT or A/B). If you are using A/B testing, you can also convert the winning experience, which then becomes the default experience.
To view activity performance and convert winning experiences:
In Personalization, click or tap Activities to navigate to the Activities console.
Click or tap the brand for which you want to see activities.
Select the activity and click or tap View Properties and click the Reports tab and select the activity that you want to view performance for/convert winning experiences for. Performance data is displayed.
Click or tap the Push winner link to push that experience as the default experience.
Converting the winner does the following:
A winning experience is the experience that generates more Lift in the reports, which is based on the conversion rate.
Click or tap Yes to confirm that you want to convert the winner, disabling the current experience and replacing it with the content of the winning experience.
Activities that use the Adobe Target targeting engine are synchronized with Adobe Target campaigns. An activity is automatically synchronized to Adobe Target when the following conditions are met:
These conditions apply to activities on author and publish instances.
When an activity is synchronized, a corresponding campaign is created in Adobe Target:
The _author activities are synchronized immediately when the activity is modified. Immediate synchronization enables the simulation of activities with Client Context or ContextHub.
Publish activities are synchronized when the activity is published to the AEM publish instance.
When AEM synchronizes an activity with Adobe Target, AEM includes a property of the activity named
thirdPartyId. The value of this property is based on the path of the activity in the AEM repository. No two campaigns in Adobe Target can have the same value for the
thirdPartyId property. Therefore an activity will fail to synchronize if an existing campaign (of a different type AB, XT) in Adobe Target uses the same value for
This situation can occur under the following circumstances:
This situation can also occur under the following circumstances:
To avoid synchonization problems, always use unique names for activities. If an activity fails to synchronize, you can delete the campaign in Adobe Target that uses the same name if that campaign is not being used.
When you create a campaign in Adobe Target, it assigns a property called
thirdPartyId to each campaign. When you delete the campaign in Adobe Target,
thirdPartyId is not deleted. You cannot re-use the
thirdPartyId for campaigns of different types (AB, XT) and it cannot be manually removed. To avoid this issue, name each campaign a unique name; campaign names can therefore not be re-used in different campaign types.
If you use the same name in the same campaign type, you will overwrite the existing campaign.
If while synchronizing, you encounter the error “Request Failed.
thirdPartyId already exists,” change the name of the campaign and synchronize again.