Adobe Media Optimizer tool

Information about deploying Adobe Media Optimizer using Dynamic Tag Management.

<Web Property Name> > Overview > Add a Tool > Adobe Media Optimizer

Tool name

A descriptive name for this implementation.

User ID

Your advertising management account has an associated numeric user ID. It is displayed in the JavaScript generated for a pixel.

For example: 1234

Transaction ID

Indicate a transaction ID property (ev_transid= <transid>) to include in the tag. When you include the ID, the advertiser must generate a unique value for < transid> (for example, an actual order ID) when the transaction is complete. The value is passed back to advertising management. Advertising management uses the transaction ID to eliminate duplicate transactions with the same transaction ID and property value.

The transaction ID is included in the Transaction Report in advertising management, which you can use to validate advertising management data with the advertiser’s data.

If the advertiser’s data does not include a unique ID per transaction, Media Optimizer still generates one, based on transaction time.

The transaction ID cannot contain ampersand symbols (&), which are reserved as parameter separators.

Transaction ID can be set globally at the tool level or conditionally at the rule level. A globally configured transaction ID is inherited by any Dynamic Tag Management rules utilizing the Adobe Media Optimizer tool, unless specifically overridden in the rule.

Load Media Optimizer page code at (Page Top or Page Bottom)

Determines where and when the page code loads. The recommended location is selected by default.

Media Optimizer page code already present

Prevents Dynamic Tag Management from installing advertising management code if the code exists on your site. This method lets you use Dynamic Tag Management to add to your existing advertising management implementation, rather than starting a new implementation.

Conversion Property Name / Value

A conversion property to be tracked when an end user views a page containing the conversion tag.

Conversion properties can be set globally at the tool level and conditionally at the rule level. A globally configured Conversion Property is inherited by any Dynamic Tag Management rules utilizing the Adobe Media Optimizer tool in addition to any conversion properties set in the rule.

Segment ID (optional)

Indicate the numeric ID for an advertising management segment in which to add the users who complete the tracked transaction. (For JavaScript tags and for display campaigns only)

Segment ID can be set globally at the tool level or conditionally at the rule level. A globally configured Segment ID is inherited by any Dynamic Tag Management rules utilizing the Adobe Media Optimizer tool, unless specifically overridden in the rule.

Tag Property / Value

A conversion property name / value to be included in the tag when the specific rule is fired.

Conversion properties can be set globally at the tool level and conditionally at the rule level. If a rule uses the Adobe Media Optimizer tool, the configured global value is inherited and used in addition to any conversion properties configured in the rule.

SKU

Select the configured data element to populate the SKU value in the tag.

See Data Elements for more information.

SKU can be set globally at the tool level or conditionally at the rule level. If a rule uses the Adobe Media Optimizer tool and the rule does not specifically set a SKU, the configured global value is inherited and used. If the rule sets a SKU, any global SKU configuration is overridden in that rule.

Media Optimizer rule example

An example of how to enable Adobe Media Optimizer in Dynamic Tag Management for a specific rule when an Adobe Media Optimizer tool is installed.

In this example, when this rule fires, Adobe Media Optimizer loads and fires a tag including the SKU value for the data element ecomm_prodid instead of the SKU configured at the tool level. The tag also includes any Transaction ID, Segment ID, and Conversion tags configured globally in the installed Adobe Media Optimizer tool.

1. Click Property > Rules > Event Based Rules > Create New Rule.

2. Name and configure the rule condition.

   

   Configure the rule so that it fires only in the desired cases. In this example, the rule fires on the click of Add to cart as indicated by the selector div with a class of addtocart.

   NOTE

   Adobe Media Optimizer is also available in page load and direct call rules in Dynamic Tag Management once an Adobe Media Optimizer tool is installed in the property. See Conditions and Functions for information about available rule criteria.

3. Expand Adobe Media Optimizer in the rule.

   

4. Enable Load Adobe Media Optimizer for this rule.

5. Configure the settings you want to apply in this rule.

   All of the settings are optional, because global configurations from the installed Adobe Media Optimizer tool are inherited.