Measuring Advertisement Impression

Last update: 2022-10-04
  • Created for:
  • User
    Admin
IMPORTANT

Read more about Data Workbench’s End-of-life announcement.

Marketing your website may involve the placement of advertisements in the form of image or other rich media files (served from your web server) on third-party websites.

In such cases, you might want to measure both the impression of the advertisement on a browser and the subsequent click-through, if one occurs, to the advertisement’s target URL on your website.

For advertisements in the form of images, appending Log=1 to the query string results in the image request, and thus the advertisement impression, being captured by Sensor for analysis purposes.

<!—REFERENCE IMPRESSION TAG->
<IMG SRC="https://www.mysite.com/images/zag.gif?Log=1&v_ic=CAMPAIGN 1&v_ica=72890ab&v_icr=https://money.cnn.com/markets/"/>
<!--END REFERENCE IMPRESSION TAG-->
Data Collected Explanation Example
v_ic= Value denoting the Impression Campaign v_ic=”CAMPAIGN1”
v_ica= Value denoting the Impression Campaign Asset v_ica=”72890ab”
v_icr= Value denoting the Impression Campaign Referrer v_icr=”https://money.cnn.com/markets/

In addition to appending Log=1 to the image request, an identifier should be added to the URL leading from the advertisement to the target page within your website to track the advertisement that led to the click-through and to track the click-through back to the particular campaign for that advertisement.

<a href=”www.mysite.com/path/to/landingpage?Log=1&v_c=CAMPAIGN&v_ca=72890ab&v_cr=https://money.cnn.com/markets/”>
Click Here
</a>
Data Collected Explanation Example
v_c= Value denoting the Click-through Campaign v_c=”CAMPAIGN1”
v_ca= Value denoting the Click-through Campaign Asset v_ca=”72890ab”
v_cr= Value denoting the Click-through Campaign Referrer

v_cr=”https://money.cnn.com/

markets/

Previous page
Next page

On this page