Marketing Profile Dimensions

IMPORTANT

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The Campaign dimension is defined in the Site Marketing profile to provide campaign analysis capabilities.

Dimension Type Level Description
Campaign Renamed Simple Session

FIRST ROW operation

The campaign identifier extracted from a value in the visitor’s first request.

Samples of Custom Marketing Profile Dimensions

You can incorporate additional dimensions of data for further analysis. These dimensions are added by incorporating additional information into the stream of data that is collected for analysis. For example, the following table contains some of the custom marketing dimensions that have been added in deployments for customers in various industries:

Dimension (Custom) Description
Email Campaign Date Parses the campaign date (first value) from email campaign query strings.
Email Campaign Detail Collects the value string attached to the email campaign query string variable.
Email Campaign Segment Parses the campaign segment (third value) from email campaign query strings.
Email Campaign Type Parses the campaign type (second value) from email campaign query strings.
Marketing Campaign Detail Collects the value string attached to marketing campaign query string variables.
Marketing Campaign Owner Parses the campaign owner (fourth value) from marketing campaign query strings.
Marketing Campaign Source Parses the campaign source (first value) from marketing campaign query strings.
Marketing Campaign Type Parses the campaign type (second value) from marketing campaign query strings.
PPC Campaign Detail Collects the value string attached to the ppc query string variable.

Business.Adobe.com resources

Docs links
Audio Analytics Third Party Data Advertising Analytics Data Ingestion Web Analytics Attribution

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