Aan de slag met Journey Optimizer voor Journey-beheerders en -managers
Leer alles wat u moet weten om uw eerste journey te maken.
Inleiding tot Adobe Journey Optimizer
Begrijp wat Adobe Journey Optimizer is en hoe de merken in verschillende industrieën hierdoor zijn geholpen met verhoogd rendement op investeringen en het oplossen van belangrijke marketingproblemen.
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Journey Optimizer - Overzicht deel 1 - Omnichannel-journeys leveren
Deze video laat zien hoe merken Adobe Journey Optimizer kunnen gebruiken om gepersonaliseerde omnichannel-journeys aan hun klanten te leveren.
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Journey Optimizer - Overzicht deel 2 - Geavanceerde functionaliteit
Deze video laat zien hoe merken de beslissingsbeheermogelijkheden, realtimesegmentkwalificatie en bedrijfsgebeurtensbeheer van Adobe Journey Optimizer kunnen gebruiken om hun klantjourneys naar nieuwe hoogten te tillen.
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Belangrijkste mogelijkheden en gebruikersinterface
Begrijp de belangrijkste mogelijkheden en persona's van de Journey Optimizer. Leer hoe u door de gebruikersinterface navigeert.
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Creeer een publiek gebruikend de regelbouwer
Begrijp hoe Journey Optimizer regels gebruikt om publiek te produceren en te leren hoe te om attributen, gebeurtenissen, en bestaand publiek te gebruiken om een publiek tot stand te brengen.
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HTML-e-mailcontent importeren en ontwerpen met de berichteneditor
Leer hoe u bestaande HTML-content kunt importeren, het ontwerp kunt aanpassen, spiegelpagina's kunt toevoegen en lidmaatschapskoppelingen kunt opheffen, en hoe u de content kunt coderen.
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Content maken met de Email Designer
Leer hoe u geheel nieuwe e-mails kunt maken. Krijg inzicht in het gebruik van middelen uit de AEM Assets Essentials-bibliotheek, bewerk het responsieve e-mailontwerp en maak e-mails van sjablonen met onze Journey Optimizer-ondersteuningsvideo.
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Voorvertonen, proeven en publiceren
Leer hoe u het renderen van e-mailberichten in verschillende postvakken kunt testen met Litmus, hoe u uw persoonlijke e-mails kunt bekijken met testprofielen, proefdrukken kunt verzenden en uw e-mail kunt publiceren.
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Personalisatie op basis van profiel en doelgroep
Leer hoe u op profiel gebaseerde personalisatie aan een bericht toevoegt en hoe u het lidmaatschap van een publiek als voorwaarde aan een verpersoonlijkingsblok kunt gebruiken.
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Aanbiedingen toevoegen als personalisatie aan een bericht
Leer hoe u een component voor beslissingsbeheer toevoegt aan berichten in Journey Optimizer.
148
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Contextuele gebeurtenisinformatie gebruiken voor personalisatie
Leer hoe u contextuele gebeurtenisinformatie van een journey kunt gebruiken om een bericht te personaliseren.
182
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Helpfuncties gebruiken voor personalisatie
Leer hoe u waarden voor personalisatie met hulpfuncties voor personalisatie kunt transformeren, en hoe u verschillende gebruiksscenario's voor hulpfuncties kunt begrijpen.
428
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Inleiding tot het samenstellen van een journey
Begrijp de grondbeginselen van het samenstellen van een journey in het journeycanvas.
374
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Gebruiksscenario - Transactionele journey
Begrijp de van toepassing zijnde gebruiksgevallen voor transactiereizen en leer hoe te om transactiereizen te bouwen.
99
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Kwestie gebruiken - publiek lezen
Begrijp de toepasselijke gebruiksgevallen voor een reis die door de gelezen publieksactiviteit wordt teweeggebracht. Leer hoe u op batches gebaseerde journeys kunt bouwen en welke aanbevolen procedures u kunt toepassen.
208
{ "description": "Begrijp de toepasselijke gebruiksgevallen voor een reis die door de gelezen publieksactiviteit wordt teweeggebracht. Leer hoe u op batches gebaseerde journeys kunt bouwen en welke aanbevolen procedures u kunt toepassen.", "duration": "PT0H3M28S", "embedUrl": "https://video.tv.adobe.com/v/3424997/", "name": "Kwestie gebruiken - publiek lezen", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990385-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990386-150x85.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990386-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990386-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990386-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990386-290x163.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990386-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990387-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990387-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990387-666x375.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990387-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/babf0800-3833-44a7-a7a1-ff46bdba9e0b/161cd70abb7541129f87a4927b5287bb_1699990387-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-10-14T00:21:23Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Kwestie gebruiken - publiek lezen" }
Hoofdletters/kleine letters gebruiken - Zakelijke gebeurtenis
Leer hoe u zakelijke gebeurtenissen in Journey Optimizer kunt gebruiken. Begrijp hoe de gegevens van bedrijfsgebeurtenissen voor gepersonaliseerd overseinen in reizen kunnen worden gebruikt.
250
{ "description": "Leer hoe u zakelijke gebeurtenissen in Journey Optimizer kunt gebruiken. Begrijp hoe de gegevens van bedrijfsgebeurtenissen voor gepersonaliseerd overseinen in reizen kunnen worden gebruikt.", "duration": "PT0H4M10S", "embedUrl": "https://video.tv.adobe.com/v/334234/", "name": "Hoofdletters/kleine letters gebruiken - Zakelijke gebeurtenis", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598527-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598528-150x85.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598529-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598530-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598531-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598532-290x163.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598534-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598535-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598535-666x375.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598536-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598536-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/96f1ccdb-b12f-483a-860c-e9d39f164ce1/75ade87c16f54877b4f775915290b9e3_1719598536-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2021-06-17T22:38:08Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Hoofdletters/kleine letters gebruiken - Zakelijke gebeurtenis" }
Hoofdletters/kleine letters gebruiken - kwalificatie van publiek
Begrijp de toepasselijke gebruiksgevallen voor publiekskwalificatiereizen. Leer hoe u een reis maakt met de kwalificatie van het publiek en welke aanbevolen procedures u toepast.
218
{ "description": "Begrijp de toepasselijke gebruiksgevallen voor publiekskwalificatiereizen. Leer hoe u een reis maakt met de kwalificatie van het publiek en welke aanbevolen procedures u toepast.", "duration": "PT0H3M38S", "embedUrl": "https://video.tv.adobe.com/v/3425028/", "name": "Hoofdletters/kleine letters gebruiken - kwalificatie van publiek", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171240-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171240-150x85.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171240-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171240-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171240-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171241-290x163.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171241-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171241-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171241-666x375.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171241-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171241-960x540.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/37a52f7b-cd23-49dc-9481-db0d73d694a2/cecb2268d2824e128405f776b0567d0c_1700171242-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-10-17T00:04:49Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Hoofdletters/kleine letters gebruiken - kwalificatie van publiek" }
Een testprofiel maken
Leer hoe u een testprofiel maakt.
137
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Een reis- en reisstatus publiceren
Begrijp de verschillende statussen van een journey en de gevolgen van publiceren.
155
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Een campagne maken
Leer hoe u eenmalige content aan een specifiek publiek kunt leveren door acties direct of volgens een opgegeven planning uit te voeren.
142
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Live en globale rapporten
Leer het verschil tussen live en globale rapporten, hoe u de journey- en berichtspecifieke rapporten kunt openen en analyseren, en hoe u de rapportdashboards kunt wijzigen.
631
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