여정 관리자를 위한 Journey Optimizer 시작

여정을 처음으로 만들 때 알아야 할 모든 것을 배웁니다.

https://video.tv.adobe.com/v/3416292?learn=on

Adobe Journey Optimizer 소개

Adobe Journey Optimizer 소개

Adobe Journey Optimizer가 무엇이며 업계 전반의 브랜드가 ROI를 개선하고 주요 마케팅 과제를 해결하는 데 어떻게 도움이 되었는지 알아봅니다.

325

https://video.tv.adobe.com/vc/3416292/kor.json

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https://video.tv.adobe.com/v/3415680?learn=on

Journey Optimizer 개요 1부 - 옴니채널 여정 게재

Journey Optimizer 개요 1부 - 옴니채널 여정 게재

이 비디오에서는 브랜드가 Adobe Journey Optimizer를 활용하여 소비자에게 개인화된 옴니채널 여정을 제공하는 방법을 보여줍니다.

419

https://video.tv.adobe.com/vc/3415680/kor.json

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https://video.tv.adobe.com/v/3415675?learn=on

Journey Optimizer 개요 2부 - 고급 기능

Journey Optimizer 개요 2부 - 고급 기능

이 비디오에서는 브랜드가 Adobe Journey Optimizer의 의사 결정 관리 기능, 실시간 세그먼트 검증, 비즈니스 이벤트 관리를 사용하여 소비자 여정을 새로운 수준으로 끌어올리는 방법을 보여줍니다.

369

https://video.tv.adobe.com/vc/3415675/kor.json

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https://video.tv.adobe.com/v/3424995?learn=on

주요 기능 및 사용자 인터페이스

주요 기능 및 사용자 인터페이스

Journey Optimizer의 주요 기능 및 대상으로 가정하는 사용자를 이해합니다. 사용자 인터페이스를 탐색하는 방법을 알아봅니다.

471

https://video.tv.adobe.com/vc/3424995/kor.json

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https://video.tv.adobe.com/v/3425020?learn=on

규칙 빌더를 사용하여 대상자 만들기

규칙 빌더를 사용하여 대상자 만들기

Journey Optimizer에서 규칙을 사용하여 대상자를 생성하는 원리를 이해하고 속성, 이벤트, 기존 대상자를 사용하여 대상자를 만드는 방법을 알아봅니다.

366

https://video.tv.adobe.com/vc/3425020/kor.json

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https://video.tv.adobe.com/v/3427083?learn=on

메시지 편집기로 HTML 이메일 콘텐츠를 가져오고 작성하기

메시지 편집기로 HTML 이메일 콘텐츠를 가져오고 작성하기

기존 HTML 콘텐츠를 가져오고, 디자인을 수정하고, 미러 페이지와 구독 취소 링크를 추가하고, 콘텐츠를 코딩하는 방법을 알아봅니다.

191

https://video.tv.adobe.com/vc/3427083/kor.json

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https://video.tv.adobe.com/v/3416234?learn=on

이메일 디자이너를 사용하여 콘텐츠 만들기

이메일 디자이너를 사용하여 콘텐츠 만들기

이메일을 처음부터 만드는 방법을 알아봅니다. Journey Optimizer 지원 비디오를 통해 AEM Assets Essentials 라이브러리에서 에셋을 사용하고, 반응형 이메일 디자인을 편집하고, 템플릿에서 이메일을 작성하는 방법에 대해 이해합니다.

521

https://video.tv.adobe.com/vc/3416234/kor.json

{ "description": "이메일을 처음부터 만드는 방법을 알아봅니다. Journey Optimizer 지원 비디오를 통해 AEM Assets Essentials 라이브러리에서 에셋을 사용하고, 반응형 이메일 디자인을 편집하고, 템플릿에서 이메일을 작성하는 방법에 대해 이해합니다.", "duration": "PT0H8M41S", "embedUrl": "https://video.tv.adobe.com/v/3416234/", "name": "이메일 디자이너를 사용하여 콘텐츠 만들기", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765835-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765835-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765836-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765836-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765836-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765836-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765836-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765836-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765837-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765837-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765837-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/3354bbea-c1c1-4b3e-9f70-84a4984e9a06/a843a301122b4d2ba5f2e28de0da8c48_1677765837-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-03-02T13:58:00Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "이메일 디자이너를 사용하여 콘텐츠 만들기" }

https://video.tv.adobe.com/v/3425026?learn=on

미리 보기, 교정 및 게시

미리 보기, 교정 및 게시

Litmus를 사용하여 여러 받은 편지함에서 이메일 렌더링을 테스트하고, 테스트 프로필에 따라 개인화 이메일을 미리보고, 교정쇄를 보내고, 이메일을 게시하는 방법을 알아봅니다.

217

https://video.tv.adobe.com/vc/3425026/kor.json

{ "description": "Litmus를 사용하여 여러 받은 편지함에서 이메일 렌더링을 테스트하고, 테스트 프로필에 따라 개인화 이메일을 미리보고, 교정쇄를 보내고, 이메일을 게시하는 방법을 알아봅니다.", "duration": "PT0H3M37S", "embedUrl": "https://video.tv.adobe.com/v/3425026/", "name": "미리 보기, 교정 및 게시", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-150x85.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-290x163.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-666x375.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-960x540.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047916-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-10-16T23:35:06Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "미리 보기, 교정 및 게시" }

https://video.tv.adobe.com/v/3416272?learn=on

프로필 및 대상자 멤버십 기반 개인화

프로필 및 대상자 멤버십 기반 개인화

메시지에 프로필 기반 개인화를 추가하는 방법과 개인화 블록의 전제 조건으로 대상자 멤버십을 사용하는 방법에 대해 알아봅니다.

205

https://video.tv.adobe.com/vc/3416272/kor.json

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https://video.tv.adobe.com/v/3415690?learn=on

메시지에 오퍼를 개인화 요소로 추가하기

메시지에 오퍼를 개인화 요소로 추가하기

Journey Optimizer에서 메시지에 의사 결정 관리 구성 요소를 추가하는 방법을 알아봅니다.

151

https://video.tv.adobe.com/vc/3415690/kor.json

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https://video.tv.adobe.com/v/3425027?learn=on

개인화에 컨텍스트 기반 이벤트 정보 사용

개인화에 컨텍스트 기반 이벤트 정보 사용

여정에서 얻은 컨텍스트 기반 이벤트 정보를 사용하여 메시지를 개인화하는 방법을 알아봅니다.

182

https://video.tv.adobe.com/vc/3425027/kor.json

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https://video.tv.adobe.com/v/3416646?learn=on

개인화에 도우미 기능 사용

개인화에 도우미 기능 사용

개인화 도우미 기능을 사용하여 개인화 값을 변형하는 방법을 알아보고 도우미 기능의 다양한 사용 사례를 이해합니다.

476

https://video.tv.adobe.com/vc/3416646/kor.json

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https://video.tv.adobe.com/v/3424996?learn=on

여정 작성 소개

여정 작성 소개

여정 캔버스에서 여정을 작성하는 기본적인 방법을 이해합니다.

374

https://video.tv.adobe.com/vc/3424996/kor.json

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https://video.tv.adobe.com/v/3415685?learn=on

사용 사례 - 트랜잭션 여정

사용 사례 - 트랜잭션 여정

트랜잭션 여정의 사용 사례를 이해하고 트랜잭션 여정을 작성하는 방법을 알아봅니다.

94

https://video.tv.adobe.com/vc/3415685/kor.json

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https://video.tv.adobe.com/v/3424997?learn=on

사용 사례 - 대상자 읽기

사용 사례 - 대상자 읽기

대상자 읽기 활동으로 트리거되는 여정에 적용할 수 있는 사용 사례를 이해합니다. 일괄 처리 단위 기반 여정을 작성하는 방법과 상황에 따라 적용할 모범 사례를 알아봅니다.

208

https://video.tv.adobe.com/vc/3424997/kor.json

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https://video.tv.adobe.com/v/3416327?learn=on

사용 사례 - 비즈니스 이벤트

사용 사례 - 비즈니스 이벤트

Journey Optimizer에서 비즈니스 이벤트를 사용하는 방법을 알아봅니다. 비즈니스 이벤트의 데이터를 여정의 개인화된 메시징에 사용하는 방법을 이해합니다.

366

https://video.tv.adobe.com/vc/3416327/kor.json

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https://video.tv.adobe.com/v/3425028?learn=on

사용 사례 - 대상자 자격 조건

사용 사례 - 대상자 자격 조건

대상자 자격 조건 여정의 사용 사례를 살펴봅니다. 대상자 자격 조건을 사용하여 여정을 작성하는 방법과 상황에 따라 적용할 모범 사례를 알아봅니다.

218

https://video.tv.adobe.com/vc/3425028/kor.json

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https://video.tv.adobe.com/v/3416333?learn=on

테스트 프로필 만들기

테스트 프로필 만들기

테스트 프로필을 만드는 방법을 알아봅니다.

136

https://video.tv.adobe.com/vc/3416333/kor.json

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https://video.tv.adobe.com/v/3424998?learn=on

여정 및 여정 상태 Publish

여정 및 여정 상태 Publish

여정의 다양한 상태와 게시의 영향을 이해합니다.

155

https://video.tv.adobe.com/vc/3424998/kor.json

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https://video.tv.adobe.com/v/3412406?learn=on

캠페인 만들기

캠페인 만들기

작업을 즉시 또는 지정된 일정에 따라 실행하여 특정 대상자에게 일회성 콘텐츠를 전달하는 방법을 알아봅니다.

142

https://video.tv.adobe.com/vc/3412406/kor.json

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https://video.tv.adobe.com/v/3416277?learn=on

라이브 및 글로벌 보고서

라이브 및 글로벌 보고서

라이브 보고서와 글로벌 보고서의 차이, 여정과 메시지에 대한 보고서에 액세스하고 분석하는 방법, 보고서 대시보드를 수정하는 방법을 알아봅니다.

629

https://video.tv.adobe.com/vc/3416277/kor.json

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