Frequently asked questions about Customer Attributes
Frequently asked questions and best practices for Customer Attributes in Adobe Analytics and Adobe Target.
Best practices and limitations section_7F5189B3DAA84EE6865B91D2026EE05A
Guidance and limitations when using Customer Attributes.
s.visitorID
)s.visitorID
is a method of identifying users in Analytics. However, integrations in which Analytics data is exported or imported using the ID Service do not function when a visitor is identified using s.visitorID.
This includes, but is not limited to, shared Audiences, Analytics for Adobe Target (A4T), and Customer Attributes.
For these integrations, setting a custom Analytics ID is not supported.
FAQ about Customer Attributes section_E47866EEA83348E09FE43CEC5E44C461
- Get provisioned. If you are an Analytics customer, Adobe is provisioning you for Customer Attributes. If you use only Adobe Target and do not have Analytics, request provisioning for core services by contacting Customer Care.
- Have a conversation with your CRM team. Find out what kind of customer data is available that you want to use in Analytics and throughout Experience Cloud.
- Implement core services.
You can upload hundreds of .csv
columns to the Customer Attribute service. However, when configuring subscriptions and selecting attributes, the following limits apply (per report suite), depending on the applications you own:
- Foundation: 0
- Select: 3
- Prime: 15
- Ultimate: 200
- Standard: 3 total
- Premium: 200
- Adobe Target Standard: 5
- Adobe Target Premium: 200
Migration depends on the applications you use.
- Adobe Analytics: Strongly recommended
- Adobe Target: Required.
Using the Experience Cloud ID service enables the latest Experience Cloud functionality, including real-time audiences, the Adobe Target modernization, Analytics integration, and video heartbeat tracking.
In Adobe Target, Customer Attributes appear as individual attributes that can be combined with other rules to build audiences. Audiences shared to the People service are full audiences that cannot be modified.
The bulk profile API enables Adobe Target profiles to be updated directly via the API, either for an individual profile or in bulk. The capability is similar to Customer Attributes, with the following key differences:
- The profile API is a REST API call and Customer Attributes uses FTP.
- Adobe Target’s profile API only sends data to Adobe Target instead of to the whole Experience Cloud.
- Customer Attributes provides a simple interface to create and manage this external data.
Sync %
is a real-time metric that specifies the % of profiles that have been synced in Adobe Target.Note: It may take up to 24 hours for attributes to sync with Adobe Target.
You can check the status of attributes uploaded to Customer Attributes with the help of following metrics:
- Records: Number of records in the attributes file.
- New Records: Number of new records present in the attributes file.
- Updated Records: Number of records in that exist in Customer Attributes with updated values in the file.
- All Data (Records): Total number of records successfully uploaded to Customer Attributes.