Manage Experience Cloud users and products

Learn about signing in to the Admin Console, managing Experience Cloud user permissions and product profiles, and browser support.


Managing users in the Admin Console introduces new terms, interfaces, and navigation. The following information describes these changes and provides links to additional help resources. This help supplements the information in the Enterprise Administration User Guide for all Adobe cloud products.

What’s new in Experience Cloud user management

Learn about the latest features in Experience Cloud user and product management.

Admin Tool

Administrators can view a sortable and filterable list of all Experience Cloud users and their details in the Admin Tool. See View Experience Cloud users in the Admin Tool.

Signing in to the Admin Console

Administrators no longer manage users in specific product solutions. User and product management for Experience Cloud now occurs in the Admin Console.

To sign in to the Admin Console:

  1. Navigate to
  2. Type your Adobe ID or Enterprise ID and password.

Alternatively, from the Experience Cloud menu ( ), click Administration > Launch Admin Console.

Related help

Administration User Guide for the Creative Cloud and Document Cloud. Some information is relevant to Experience Cloud user management, such as managing identity types.

Sign in and manage your profile settings.

Product profiles and groups

The addition of product profiles marks a shift from how solution products and services were previously managed (by using groups). In the Admin Console, permissions are based on product profiles, which are groups of products and services that you can assign to users.

For example in Analytics, you can configure a collection of reporting tools, such as Analysis Workspace and Report Builder, along with report suites, metrics, dimensions, and so on. You can permission users to a product profile by adding them to the profile. See Assign Analytics access permissions to a product profile on this page.

Delegating administrative rights

See Delegate limited administration privileges on this page.


Manage Analytics user and product permissions in the Admin Console.

Assign Analytics access permissions to a product profile(on this page).

User Account Migration

An Analytics user ID migration tool is available to help Analytics administrators migrate user accounts from Analytics User Management to the Adobe Admin Console.

The account migration is being rolled out to customers in phases. Adobe will notify and assist you when it is your time to migrate existing user accounts from Admin Tools > User Management to the Admin Console.

After the migration, users sign in using their Adobe ID (or Enterprise ID) and authenticate to their Experience Cloud solutions and services at If users attempt to sign in via legacy logins ( and they are redirected to

Related help

Analytics User ID Migration

Adobe Target - product profiles vs workspaces

In Adobe Target, a workspace is a product profile. It lets an organization assign a specific set of users to a specific set of properties. In many ways, a workspace is similar to a report suite in Adobe Analytics.


Campaign - product profiles, tenants, and security groups

A tenant in Campaign displays as a product in the Admin Console Products page.

Security group displays as a product profile.

See Managing groups and users for information about security groups and assigning users to security groups.

Experience Platform Launch

Experience Platform Launch displays on the Products page in the Admin Console. You can include other solutions and services in a Launch product profile.

See User Management for information about user permissions in the Admin Console and set up Launch-specific options, including assigning rights to profiles.

Experience Manager as a Cloud Service

Adobe Enterprise customers are represented as IMS Organizations in the Adobe Admin Console. This is the portal used by Adobe customers to manage their product entitlements for their users and groups. AEM customers can use the Adobe Admin Console to manage their product entitlements and IMS authentication to AEM as a Cloud Service.

See IMS Support for AEM as a Cloud Service.

Experience Platform Launch

Invite users to Platform Launch and assign user roles and rights.

See User permissions.

Audience Manager

Create Audience Manager users and assign them to groups. You can also view limits (traits, segments, destinations, and AlgoModel).

See Administration in Audience Manager help.

Manage Experience Cloud products

Create a product profile and assign it to a permission group.

When you invite a user to an organization, you can give the user access to products and product profiles. You can also delegate limited administrative permissions to a user. Similarly, you can create user groups, then add the group to a product profile to enable access.

  1. In the Admin Console, click Products.
  2. Click New Profile.
  3. Configure the profile details, then click Next.
  4. Click Done.

More help is available at:

Assign Analytics access permissions to a product profile

Assign Analytics report access permissions (report suites, metrics, dimensions, and so on) to a product profile.

For example, you can create a product profile that contains multiple Analytics tools ( Analysis Workspace, Reports & Analytics, and Report Builder), with permission to specific metrics and dimensions (including eVars), and capabilities like segment or calculated metrics creation.

  1. Sign in to the Admin Console, then click Products (or click your product name).
  2. In the product profile, then click Permissions (available only to administrators).
  3. Configure the profile’s permissions:
Element Description
Report Suites Enable permissions to specific report suites.
Metrics Enable permissions for traffic, conversion, custom events, solution events, content aware, and so on.
Dimensions Customize user access at a granular level, including eVars, traffic reports, solution reports, and path reports.
Report Suite Tools Enable user permissions for Web Services, Report Suite Management, Tools and Reports, and Dashboard Items.
Analytics Tools Enable user permissions for General items (billing, logs, etc.), Company Management, Tools, Web Service Access, Report Builder, and Data Connectors integration. Company settings from the Customize Admin Console category have been moved to Analytics Tools.

Delegate administrative roles to users

In the Admin Console, you can delegate limited administrative rights to others in your organization. Delegated roles enable users to administer software access to end users, provide access deployment capabilities, and function as support delegates.

For example, you can:

  • Allow your creative director to grant access to Creative Cloud.
  • Allow your marketing director to grant access to the Experience Cloud.
  • Keep these two roles separate so they cannot overstep each other’s roles.

By using these roles, you can simultaneously delegate management to others without providing more capability than they need.

  1. In the Admin Console, click Users, then click the user’s name.
  2. Click Edit admin rights.
  3. Configure the user’s admin rights.
  4. Click Next to review the settings, then click Save.

Supported browsers and system requirements

Supported browsers in the Experience Cloud.

  • Microsoft Edge (Microsoft has ended support for Internet Explorer 8, 9, and 10. As such, Adobe will not fix issues reported against these specific versions of Internet Explorer.)
  • Google Chrome
  • Firefox
  • Safari
  • Opera

Note: Although the Experience Cloud interface supports these browsers, individual solutions might not support every browser. (For example, Analytics does not support Opera, and Adobe Target does not support Safari.)

Solution and product requirements

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