Adobe Advertising cookies

Cookie name

Expiration

Size

Location

Description

15 minutes

52 bytes

Stores IDs and timestamps of display clicks. Determines if a click event on a display ad applies to an Adobe Analytics hit.

1 year

1 KB

Stores encoded IDs and timestamps for ad engagements using DSP tracking. Includes user engagement with ads, such as ad last seen

1 year

50-150 bytes

First-party

The timestamps of the visitor’s last visit to your website and the visitor’s last search click. Also stores the ef_id that was created when the visitor clicked an ad. Ties the visitor ID with relevant audience segments and conversions. Helps optimize page load times by avoiding unnecessary requests to Adobe.

8 bytes

The date when synchronization is performed in yyymmdd format. Syncs the Adobe Advertising visitor ID with the partner ad exchange. It is created for new visitors and sends a synchronization request when expired. Includes the cookies ev_sync_ax, ev_sync_bk, ev_sync_dd, ev_sync_fs, ev_sync_ix, ev_sync_nx, ev_sync_ox, ev_sync_pm, ev_sync_rc, ev_sync_tm, and ev_sync_yh.

1 year

~27 bytes

Stores the browser and visitor ID. Created after a user initially clicks an ad. Used to map the current and subsequent clicsk with other events on your website.

Session

~16 bytes

Stores the current session ID.

2 years

~20 bytes

Stores the Adobe Advertising Demand Side Platform (DSP) ID. Corresponds to the visitor ID in the everest_g_v2 cookie.

91 days

16 bytes

First-party

Stores the visitor ID.