- Experience Cloud Central Interface Components guide
- Experience Cloud services
- Experience Cloud services
- Unified Search in Experience Cloud
- Enable your implementation for cross-application services
- Experience Cloud Personalized Learning Preferences
- Experience Cloud Audience Library
- Experience Cloud Customer Attributes
- Customer Attributes overview
- Frequently asked questions about Customer Attributes
- About data file and data sources for Customer Attributes
- Create a Customer Attribute source and upload the data file
- Optional - Upload the data file via FTP
- Validate the schema
- Configure subscriptions
- Update the schema
- Support for General Data Protection Regulation
- Support for California Consumer Privacy Act
- Privacy considerations for Customer Attributes
- Experience Cloud Activation
- Experience Cloud Assets
- Experience Cloud assets overview
- Share Experience Cloud folders and assets with Creative Cloud
- Manage Creative Cloud users
- Share an Experience Cloud asset folder
- Upload an asset to a shared folder from the Creative Cloud browser
- Upload an asset to a shared folder from the Creative Cloud desktop
- Asset file requirements for sharing
- Behavior of shared folders
- Experience Cloud administration
- Manage Experience Cloud user identity and products (Admin Console)
- View Experience Cloud user details (Admin Tool)
- Frequently asked questions
- Organizations and account linking
- Upgrading to Analytics Premium and the Experience Cloud
- Experience Cloud integrations
- Using DNS prefetch with different applications and services
- Experience Cloud cookies
- Experience Cloud cookies overview
- First-party cookies in Experience Cloud
- Analytics cookies
- Audience Manager cookies
- Data Connectors cookies
- Data Workbench cookies
- Experience Cloud cookies
- Advertising Cloud cookies
- Scene7 cookies
- Search and Promote cookies
- Target cookies
- Enable privacy settings for browser cookies
- How changes to third-party cookie support impact customers
- Release notes for Experience Cloud UI
- More Resources
Advertising Cloud Cookies
Advertising Cloud uses cookies to map ad engagement events to conversion events and, potentially, to use that information to optimize ad bids.
The beta Advertising Cloud Javascript tag that uses the Adobe Experience Cloud ID (ECID) Service creates first-party Experience Cloud s_ecid cookies, not Advertising Cloud cookies.
Cookie Name: _lcc
| Attribute | Description |
|---|---|
| Information Stored |
IDs and time stamps (in the format yyyymmdd) of display clicks |
| Expiration |
15 minutes |
| Usage |
A third-party cookie used to determine if a click event on a display ad applies to an Adobe Analytics hit |
| Location |
everesttech.net |
| Size |
52 bytes |
Cookie Name: _tmae
| Attribute | Description |
|---|---|
| Information Stored |
Encoded IDs and time stamps for ad engagements using Advertising Cloud DSP tracking |
| Expiration |
1 year |
| Usage |
A third-party cookie that stores user engagements with ads, such as “last seen ad xyz123 on June 30, 2016” |
| Location |
everesttech.net |
| Size |
Variable; data is encoded and typically less than 1 KB |
Cookie Name: adcloud
| Attribute | Description |
|---|---|
| Information Stored |
The timestamps of the surfer's last visit to the advertiser’s website and the surfer's last search click, and the ef_id that was created when the user clicked an ad |
| Expiration |
Cookies set on 24 February 2021 or earlier expire after 730 days. Cookies set on 25 February 2021 or later expire after 364 days. |
| Usage |
A first-party cookie that associates the surfer ID with relevant audience segments and conversions Information about the last visit is used to optimize page load times by avoiding unnecessary requests to Adobe servers. Information about the last search click helps determine if a conversion event was the result of a click or a view-through (conversion resulting from impressions but no clicks). |
| Location |
The advertiser's top-level domain (such as example.com) |
| Size |
Variable, but typically 50-150 bytes |
Cookie Name: ev_sync_*
(ev_sync_ax, ev_sync_bk, ev_sync_dd, ev_sync_fs, ev_sync_ix, ev_sync_nx, ev_sync_ox, ev_sync_pm, ev_sync_rc, ev_sync_tm, ev_sync_yh)
| Attribute | Description |
|---|---|
| Information Stored |
The date when synchronization is performed, in the format yyyymmdd |
| Expiration |
The date when synchronization is performed, in the format yyyymmdd |
| Usage |
A third-party, ad exchange-specific cookie that syncs the Advertising Cloud surfer ID with the partner ad exchange. It's created for new surfers and sends a synchronization request when it's expired. |
| Location |
everesttech.net |
| Size |
8 characters |
Cookie Name: everest_g_v2
| Attribute | Description |
|---|---|
| Information Stored |
The browser and surfer ID |
| Expiration |
2 years |
| Usage |
Created after a user initially clicks a client's ad, and used to map the current and subsequent clicks with other events on the client's website |
| Location |
everesttech.net |
| Size |
~27 characters |
Cookie Name: everest_session_v2
| Attribute | Description |
|---|---|
| Information Stored |
The session ID |
| Expiration |
When the browser is closed |
| Usage |
A third-party browser session cookie; one cookie is used for all accounts |
| Location |
everesttech.net |
| Size |
~16 characters |
Cookie Name: ev_tm
| Attribute | Description |
|---|---|
| Information Stored |
Advertising Cloud DSP (Demand Side Platform) ID |
| Expiration |
2 years |
| Usage |
A third-party cookie that stores the DSP ID that corresponds to the surfer ID in the everest_g_v2 cookie |
| Location |
everesttech.net |
| Size |
~20 bytes |
Cookie Name: id_adcloud
| Attribute | Description |
|---|---|
| Information Stored |
The surfer ID |
| Expiration |
91 days |
| Usage |
The cookie is set in the first-party domain but isn't used yet |
| Location |
The advertiser's top-level domain (such as example.com) |
| Size |
16 bytes |
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