Manage Experience Cloud users and products

Learn about signing in to the Admin Console, managing Experience Cloud user permissions and Product Profiles, and browser support.


The following information is specifically for Experience Cloud applications. This information supplements the broader administrative information in the Enterprise Administration User Guide for all Adobe cloud products.

You can view a sortable and filterable list of all Experience Cloud users and their details in the Admin Tool. See View Experience Cloud users in the Admin Tool.

Provisioning update notice

Updated: July 20, 2022


Please review the following notice regarding Experience Cloud provisioning.

Adobe is updating its provisioning to provide all Experience Cloud customers access to foundational capabilities that aid interoperability between some Experience Cloud products. Users will have Adobe Experience Platform as a new entitlement added to their Experience Cloud organizations, with Data Collection as an included service.

Adobe Experience Platform Data Collection includes tags for simplified universal tag management, and offers a trusted, robust, and complete, streaming data infrastructure. Tags simplify customer experience data collection and streamlines experience delivery.

Changes in Admin Console

Administrators could see changes or additions to the Admin Console as follows:

  • The Adobe Experience Platform product card in the Admin Console will include:

    • Places
    • Assurance
    • Identity Namespace
    • Sandboxes
    • Experience Data Model
    • Schemas
    • Datastreams
    • Visitor ID

    For organizations that are not currently using Experience Platform, you will now see the Adobe Experience Platform product in the Admin Console, including the capabilities listed above.

    For organizations currently using Experience Platform, Places will now be consolidated into the Experience Platform card.

  • Adobe Experience Platform Data Collection (formerly, Launch) and Privacy will continue to appear as separate product cards from the other Experience Platform capabilities.

For more details about the new capabilities, please visit their respective pages on Experience League:

Experience Cloud user authentication (planned migration)

Beginning in February 2022, Adobe is updating its profile management system to allow organizations to better manage business entitlements to individual profiles. As such, all users with a Personal Profile, which corresponds to an individual Adobe ID (Type1), will be migrated to a new Business Profile. This profile corresponds to a Business ID (Type2e).

See Identity types on Adobe Admin Console for information on identity types.

Migration process

When it’s time for your migration, organization administrators will receive a notification email 30 days prior to the migration.

  • Migration will be scheduled between 10 p.m. - 6 a.m., based on organization’s primary time zone or on the weekend.
  • During the migration, Experience Cloud application may be inaccessible for approximately 15 minutes and Admin Console may be inaccessible up to 30 minutes. Otherwise, this migration will be seamless.

Changes after the migration

Admin Console

  • Administrators with multiple accounts may see a profile selector when signing into Admin Console.

  • Individual Adobe ID users will be updated to Business ID.

  • The Business ID directory will be added in Settings > Identity > Directories.

    Admin Console Identity - Business ID

Signing in after the migration

Your sign-in experience does not change with this update:

  1. Sign-in at using the same credentials.

  2. A new profile associated with the Business ID is created. You are prompted to Join now or Skip.

  3. Taking one of the options leads to an existing landing page experience.

  4. An Adobe profile is associated with each business plan and provides the ability to organize assets created from additional Adobe Cloud offerings (Creative Cloud and Document Cloud).

For more information, see Introducing Adobe Profiles.

What is a Product Profile?

Product Profiles are groups of products and services that you can assign to users. In Experience Cloud, permissions are based on a product’s profile, not on the user. (However, you can delegate administrative rights to specific users.)

For example, in Analytics you can configure a collection of reporting tools, such as Analysis Workspace and Report Builder, along with report suites, metrics, and dimensions. You can grant permission to a Product Profile by adding users to the profile.

Manage Experience Cloud Product Profiles

You can create a Product Profile and assign it to a permission group.

When you invite a user to an organization, you can give the user access to products and Product Profiles. You can also delegate limited administrative permissions to a user. Similarly, you can create user groups, then add the group to a Product Profile to enable access.

  1. In the Admin Console, select Products.
  2. Select your organization name.
  3. Select New Profile.
  4. Configure the profile details, then select Save.

For more information (and for help on Creative Cloud and Document Cloud product management), see Identity in the Administration User Guide.

Related help

Delegate administrative roles to users

In the Admin Console, you can delegate limited administrative rights to others in your organization. Delegated roles enable users to administer software access to end users, provide access deployment capabilities, and function as support delegates.

For example, you can:

  • Allow your creative director to grant access to Creative Cloud.
  • Allow your marketing director to grant access to the Experience Cloud.
  • Keep these two roles separate so they cannot overstep each other’s roles.

By using these roles, you can simultaneously delegate management to others without providing more capability than they need.

  1. In the Admin Console, select Users, then select the user’s name.

    Administrative Rights in Admin Console

  2. Select Edit admin rights.

    Edit administrative rights in Admin Console

  3. Specify the user’s admin rights.

  4. Select Save.

Manage Analytics users and products

You can assign Analytics report access permissions (report suites, metrics, dimensions, and so on) to a Product Profile.

For example, you can create a Product Profile that contains multiple Analytics tools (Analysis Workspace, Reports & Analytics, and Report Builder). These profiles contain permission to specific metrics and dimensions (including eVars), and capabilities like segments or calculated metrics creation.

  1. Sign in to the Admin Console, then select Products.
  2. On the Products page, select your product, then select Permissions (available only to administrators).
  3. Configure the profile’s permissions:
Element Description
Report Suites Enable permissions to specific report suites.
Metrics Enable permissions for traffic, conversion, custom events, application events, content aware, and so on.
Dimensions Customize user access at a granular level, including eVars, traffic reports, application reports, and path reports.
Report Suite Tools Enable user permissions for Web Services, Report Suite Management, Tools and Reports, and Dashboard Items.
Analytics Tools Enable user permissions for General items (billing, logs, and so on), Company Management, Tools, Web Service Access, Report Builder, and Data Connectors integration. Company settings from the Customize Admin Console category have been moved to Analytics Tools.

User Account Migration

An Analytics user ID migration tool is available to help Analytics administrators migrate user accounts from Analytics User Management to the Adobe Admin Console.

The account migration is being rolled out to customers in phases. Adobe will notify and assist you when it is your time to migrate existing user accounts from Admin Tools > User Management to the Admin Console.

After the migration, users sign in using their Adobe ID (or Enterprise ID) and authenticate to their Experience Cloud applications and services at If users attempt to sign in via legacy logins (, and they are redirected to

Related help

Manage Adobe Target - Product Profiles vs. workspaces

In Adobe Target, a workspace is a Product Profile. It lets an organization assign a specific set of users to a specific set of properties. In many ways, a workspace is similar to a report suite in Adobe Analytics.


Manage Campaign Product Profiles, tenants, and security groups

A tenant in Campaign displays as a product in the Admin Console Products page.

Security group displays as a Product Profile.

See Managing groups and users for information about security groups and assigning users to security groups.

Manage Experience Platform Data Collection (Launch)

Experience Platform Data Collection (Launch) displays on the Products page in the Admin Console. You can include other applications and services in a Launch Product Profile.

Invite users to Platform Launch and assign user roles and rights.

See User permissions for information about user permissions in the Admin Console and about setting up Launch-specific options, including assigning rights to profiles.

Experience Manager as a Cloud Service

Adobe Enterprise customers are represented as Organizations in the Adobe Admin Console. Experience Manager customers can use the Adobe Admin Console to manage product entitlements and IMS authentication to Experience Manager as a Cloud Service.

See IMS Support for Experience Manager as a Cloud Service.

Audience Manager

Create Audience Manager users and assign them to groups. You can also view limits (traits, segments, destinations, and AlgoModel).

See Administration in Audience Manager help.

Supported browsers in the Experience Cloud

  • Microsoft® Edge (Microsoft® has ended support for Internet Explorer 8, 9, and 10. As such, Adobe does not fix issues reported against these specific versions of Internet Explorer.)
  • Google Chrome
  • Firefox
  • Safari
  • Opera

Note: Although the Experience Cloud interface supports these browsers, individual applications do not support every browser. (For example, Analytics does not support Opera, and Adobe Target does not support Safari.)

Solution and product requirements

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