Experience Platform connector overview

The Experience Platform connector extension allows Adobe Commerce merchants to send data to the Adobe Experience Platform edge so other Adobe Experience Cloud products, such as Adobe Analytics and Adobe Target, can use that Commerce data. By connecting your Commerce data to other products in the Adobe Experience Cloud, you can perform tasks, such as analyze user behavior on your site, perform AB testing, and create personalized campaigns.

Storefront events capture shopper interactions, such as View Page, View ProductAdd to Cart, and so on. Captured data does not include personally identifiable information (PII). All user identifiers, such as cookie IDs and IP addresses, are strictly anonymized. Learn more.

The Experience Platform connector appears in the Commerce Admin under System > Services > Experience Platform Connector.

Experience Platform connector extension Admin view

Prerequisites

In order to use the Experience Platform connector, you must have the following:

  • Adobe Commerce 2.4.3 or newer
  • Adobe ID and Organization ID
  • Entitlements to other Adobe DX products

Onboarding steps

  1. Install the Experience Platform connector extension.
  2. Sign in to your Adobe account and view your organization ID. The organization ID is the ID associated with your provisioned Experience Cloud company. This ID is a 24-character alphanumeric string, followed by (and must include) @AdobeOrg.
  3. Connect your Adobe Commerce instance to the Adobe Experience Platform.
  4. Create or update your XDM schema with Commerce-specific field groups.
  5. Create a datastream and select the XDM schema that contains the Commerce-specific field groups.
  6. (Optional) Upload shopper profiles to Adobe Experience Platform so storefront data can be attributed to specific shoppers to enhance their shopping experience.

Audience

This guide is designed for the Adobe Commerce merchant who want to connect their Adobe Commerce storefront data to other Adobe DX products.

PWA Studio support

See the PWA Studio documentation for information about how to use the Experience Platform connector in a PWA Studio storefront.

If you need information or have questions that are not covered in this guide, use the following resources:

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