Commerce Intelligence - Cohort Report Builder

Hi, I’m Anna Edwards. One of the reasons merchants choose Magento Business Intelligence is that it provides them with world-class data analytics capabilities without the need to hire a team of business analysts. Let’s take a look at the Cohort Report Builder. The Cohort Report Builder is a great way to track if your customer loyalty varies depending on when they made their first purchase. In this example, we’ve grouped all customers by the month that each customer placed their first order. So here, by choosing the Revenue metric and Cumulative Average Value Per Cohort Member perspective, we can see each cohort month’s average lifetime revenue growth over time. So what we can see in this example is that customers who made their first purchase in August and September are clearly outperforming customers who made their first purchase in May. The Cohort Report Builder, along with other features within our platform, allow you to learn more about your customers and grow your business. Thanks for watching. -