Connect Mixpanel

Last update: 2023-07-25
  • Created for:
  • Beginner

Requires Admin permissions.

With Mixpanel, you can analyze how users navigate and use your websites and apps. Taking a close look at user behavior data leads to smarter design and development decisions, meaning a better product overall. Connecting Mixpanel to Commerce Intelligence lets you analyze how your users behave and how that behavior translates into revenue.

Connecting your Mixpanel data to Commerce Intelligence a simple three-step process:

  1. Open the Mixpanel credentials page in Commerce Intelligence
  2. Retrieve your Mixpanel API credentials
  3. Enter your Mixpanel API credentials in Commerce Intelligence

To complete this process, you need to open two browser windows or tabs, one for Commerce Intelligence and the other for your Mixpanel account.

Opening the Mixpanel credentials page

Get started:

  1. Go to the Connections page under Manage Data > Connections.

  2. Click Add a New Source, located on the right side of the screen above the Data Sources table.

  3. Click the Mixpanel icon and the credentials page open.

Leave this page open for now and switch to the browser window with your Mixpanel account.

Retrieving your Mixpanel API credentials

If you have not logged into your Mixpanel account yet, do so and then do the following:

  1. Click Account in the upper-right corner.

  2. In the displayed dialog, click Projects.

  3. Your API credentials display:

Retrieving Mixpanel API credentials

Keep this open, you need it to wrap this up.

Entering your Mixpanel API credentials in Commerce Intelligence

  1. Copy the API Key and Secret into the Mixpanel credentials page in Commerce Intelligence.
  2. Click Connect to Mixpanel to complete the setup.

If the connection is successful, a Success! message displays at the top of the page.

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