Expected Adobe Analytics Data

The Adobe Analytics integration for MBI uses the Analytics 2.0 Reporting API.


To ensure you obtain the data you expect, you can first build a report in the Adobe Analytics Workspace with your desired metrics and dimensions. This allows you to check for compatibility and availability of data.

One table per connected report suite – called report-suite-<ID>, where <ID> is a unique ID generated by MBI – is created in your Data Warehouse.

The schema of this table is composed of the metrics and dimensions that you selected in the integration setup process. Several additional columns are also generated by MBI, for identification purposes.

For example, if you selected the following metric and dimension during setup:

  • Metric: Page views
  • Dimension: Page

The table would contain these columns:

Column Name Description
_id This column is the primary key.
_item_hash MBI unique identifier. This column is created by MBI.
_updated_at This column contains the last time that the data row was updated. It is created by MBI.
start_date Start date of included data for the row. start_date is always 00:00 of the same day within one row.
end_date End date of included data for the row. end_date is always 23:59 of the same day within one row.
page_views Selected metric: The total number of page views for the identified time period.
page Selected dimension: Individual page names with tracked views.

Control which of the selected metrics and dimensions have data available in your MBI table by using the sync or unsync options in the Data Warehouse page. Columns not currently being synced appear in gray. If you stop syncing a column, you can begin syncing it again later.

Current Limitations

This section outlines limitations of the Adobe Analytics integration for MBI.

Limitation Description
Historical data period As with other third-party integrations, the Adobe Analytics integration pulls a limited amount of historical data and then continues to keep data updated. The historical period is configured to 2 weeks.
Empty component combinations Some combinations of metrics and dimensions contain no data. If such a combination is selected for replication, MBI excludes the column from the replicated table. To avoid selecting such a combination, you can first create a report in the Adobe Analytics Workspace to verify you get the data you expect.
Re-authorization cadence Reauthorization of the Adobe Analytics integration is required every two weeks. To reauthorize, go to the Edit page for the integration and click Re-Authorize with Adobe Analytics.
One dimension per row Adobe Analytics provides metric data for one dimension at a time. If you select multiple dimensions during setup, each row in your MBI table contains a single dimension value and nulls for each other dimension.

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