Adobe Commerce Intelligence allows you to easily integrate your advertising cost data with the rest of your data. This not only enables you to understand your website activity, but empowers you to derive the percentage of visitors on your website that become a registered user or make a purchase.
This topic demonstrates how to set up a dashboard that will track your website activity - including page views, sessions, and users - and your customer conversion rate over time.
Import your advertising cost data - Connect Google AdWords to Adobe Commerce Intelligence - this automatically syncs your AdWords spend in Commerce Intelligence.
Track user acquisition channel data - To tie your Google AdWords data to specific orders in your database, you must track user acquisition via Google Analytics E-commerce. This allows you to connect each order with a utm source and medium.
This collection of reports is built using the following:
Number of orders
and New users
Start by creating a report that shows the number of page views, sessions, and users over time:
Page Views
.Sessions
.Users
.by day
.Page views, sessions and users by day
), and click Save.The second report looks at the number of page views over the past year:
by month
.Page views by month,
and Click Save.The third chart looks at the bounce rate over the past year:
by month
.Bounce rate by month
, and Click Save.Now, look at the average session length of new visitors compared to returning visitors:
Average Session Length
.by month
?Group by
and select New or returning visitor
. Check the Show All
box; then click Apply.Average session length
, and Click Save.Next, look at your top referring domains in the last 30 days:
Sessions
.none
.Group by
and select ga:source
. Check the Show All box; then click Apply.group by
and select ga:medium
. Again, check the Show All
box; then click Apply.Top 20 Referring Domains, 30 Days
, and click Save.Finally, look at conversion:
New users
Number of orders
Customer's order number
= 1 and click ApplyNumber of first orders
, then click HideNumber of orders
Users
24 months ago to now
, and adjust time interval to by month
.Registration conversion
First order conversion
Any order conversion
Now give your report a name, like Conversion by month
, and then click Save.
Now that you have access to data on your web traffic and conversion rates, you can begin to mine this to drive business decisions, such as Which sites are best at driving traffic to your site? or Which of your campaigns are most effective at acquiring customers with the high lifetime value?
As you adjust ad spending and marketing strategy, you can continue to track the results in Commerce Intelligence, iterating on this dashboard to meet your company’s evolving priorities.