Available only in Adobe Commerce, the Private Sales reports provide information about events and private sales.
On the Admin sidebar, go to Reports > Private Sales > Invitations.
The Invitations report shows the number of invitations sent during the specified time period, and the number accepted, and discarded.
On the Admin sidebar, go to Reports > Private Sales > Invited Customers.
The Invited Customers Report shows all customers who have been sent invitations to a private sale or event. It includes the name and email address, customer group, and the number of invitations sent and the number accepted.
On the Admin sidebar, go to Reports > Private Sales > Conversions.
The Conversions Report shows the number of invitations sent and accepted, the number of invitations that led to a purchase, and the conversion rate as a percentage.