Google Analytics

Google Analytics gives you the ability to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates. Google Analytics 4 is Google’s next-generation measurement solution, and is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.

Google Analytics 4

Step 1: Set up Google Analytics 4

If you do not already have a Google Analytics 4 setup for your site, follow one of these methods:

• Set up Analytics data collection for the first time
• Add Google Analytics 4 to a site with Universal Analytics

Step 2: Complete the Commerce configuration

1. Log in to the Admin for your Commerce store.

2. On the Admin sidebar, go to Stores > Settings > Configuration.

3. In the left panel, expand Sales and choose Google API.

4. Expand the Google GTag section.

5. Expand the Google Analytics4 subsection and do the following:

   • Set Enable to Yes.

   • Leave the Account type as Google Analytics4.

   • Enter your Measurement ID. To learn more, see Google Analytics Help.

   • If you want to conduct A/B testing and other performance tests on your content, set Content Experiments to Yes.

   

6. When complete, click Save Config.

Google Universal Analytics

Step 1: Set up Google Universal Analytics

Visit the Google website, and sign up for a Google Universal Analytics account.

Step 2: Complete the Commerce configuration

1. Log in to the Admin for your Commerce store.

2. On the Admin sidebar, go to Stores > Settings > Configuration.

3. In the left panel, expand Sales and choose Google API.

4. Expand the Google Analytics section and do the following:

   • Set Enable to Yes.

   • Enter your Google Analytics Account Number.

   • If you want to conduct A/B testing and other performance tests on your content, set Content Experiments to Yes.

   

5. When complete, click Save Config.

Enhanced Ecommerce

Enhanced Ecommerce is a plugin for Google Universal Analytics that gives you insight into the shopping and purchasing behavior of your customers. You can use Enhanced Ecommerce to produce reports about key customer activities, such as when customers add items the cart, begin the checkout process, or complete a purchase. You can also identify and analyze patterns of shoppers who abandon their carts without making a purchase.

The following instructions show how to configure Google Tag Manager with Universal Analytics to produce Enhanced Ecommerce data and reports.

Step 1. Sign up for Google accounts

1. Sign up for a Google Tag Manager account, and complete the Commerce configuration.

2. Sign up for a new Google Universal Analytics account.

Step 2. Configure Enhanced Ecommerce

1. Sign in to your Google Universal Analytics account.

2. Create a property for Enhanced Ecommerce analytics with the following settings:

   • Status: ON
   • Related Products: ON
   • Enable Enhanced Ecommerce Reporting: ON
   • Checkout Labeling: (not required)

3. When complete, click Submit.

Step 3. Create tags and triggers

1. Sign in to your Google Tag Manager account and create the following triggers:

   Name	Event Type	Filter
   addToCart	Custom Event
   checkout	Custom Event
   checkout only	Page View	Page URL matches RegEx /checkout/.*
   checkoutOption	Custom Event
   gtm.dom	Custom Event
   productClick	Custom Event
   promotionClick	Custom Event
   removeFromCart	Custom Event

   NOTE

   The Checkout event is triggered for the built-in Commerce basic payment methods only (such as Check / Money Order and Cash On Delivery Payment). This event is not executed for PayPal checkout and other external payment methods, which use redirection to the checkout from external resources.

2. Create the following Universal Analytics tags with the same basic configuration.

   • Universal Analytics Tags

     Name	Type	Firing triggers
     Add to cart tracking	Universal Analytics	addToCart
     Checkout option tracking	Universal Analytics	checkoutOption
     Checkout tracking	Universal Analytics	checkout
     Pageview tracking	Universal Analytics	gtm.dom
     Product click tracking	Universal Analytics	productClick
     Promo click tracking	Universal Analytics	promotionClick
     Remove from cart tracking	Universal Analytics	removeFromCart

   • Basic Tag Configuration

     Setting	Value
     Product	Google Analytics
     Tag Type	Universal Analytics
     Tracking ID	UA-XXX (The tracking ID from your Universal Analytics account.)
     Enable Enhanced Ecommerce Features	True
     Use data layer	True
     Use Debug version	True

3. Complete the individual tracking configurations.

   • Enter the following Add to Cart tracking settings:

     Setting	Value
     Track Type	Event
     Category	Ecommerce
     Action	Add to Cart
     Trigger	addToCart

   • Enter the following Checkout option tracking settings:

     Setting	Value
     Track Type	Event
     Category	Ecommerce
     Action	Checkout Option
     Trigger	checkoutOption

   • Enter the following PageView tracking settings:

     Setting	Value
     Track Type	PageView
     Trigger	gtm.dom

   • Complete the following Product Click tracking configuration:

     Setting	Value
     Track Type	Event
     Category	Ecommerce
     Action	Product Click
     Trigger	productClick

   • Complete the following Promotion Click tracking configuration:

     Setting	Value
     Track Type	Event
     Category	Ecommerce
     Action	Promotion Click
     Trigger	promotionClick

   • Complete the following Remove from Cart tracking configuration:

     Setting	Value
     Track Type	Event
     Category	Ecommerce
     Action	Remove from Cart
     Trigger	removeFromCart

4. When complete, click Preview and verify that the tags work correctly.

5. After verifying the settings, click Publish.

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