Learn how to become a certified Adobe Target Business Practitioner Professional.
You should have:
Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.
Exam objectives and scope
Section 1: Planning and strategy (26%)
Section 2: Configuring, executing and managing (50%)
Section 3: Analyzing and reporting (16%)
Section 4: Troubleshooting (8%)
Given a scenario, identify activity qualification issues
Identify the features of browser debugging tools (including Experience Cloud Debugger)
Identify metrics and reporting
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.
Section 1: Planning and strategy
Section 2: Configuring, executing and managing
Section 3: Analyzing and reporting
Section 4: Troubleshooting
The following sections and links will function only after a successful login to the Adobe Credential Management System.
In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
Take your exam.
View the certification FAQ.
Additional questions? Contact us.