Exam AD0-E604

Certification journey for Adobe Customer Journey Analytics Expert

Learn how to become a certified Adobe Analytics Customer Journey Developer.

Minimum experience

You should have 12-24 months experience in Adobe Customer Journey Analytics, and be able to perform the following tasks:

  • Read and understand XDM schema (classes)
  • Demonstrate a familiarity with the platform interface
  • Validate data (query service), seeing your data in a dataset
  • Understand required Admin permissions for different access levels
  • Read and understand a QA script
  • Define a QC script to hand off to AEP engineer
  • Configure connections with primary identities (person ID)
  • Configure connections with multiple datasets
  • Configure a data view (Metric / dimension configuration)
  • Configure CJA
  • Transform data within the dimensions and metrics
  • Analyze Workspace basics (visualizations, attribution settings, filters, calculated metrics)
  • Understand data governance in CJA (DULE)
  • Build across channel metrics or people-based filters
  • Distinguish/understand sandboxes in AEP
  • Understand audience publishing (sharing)

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Technical Architect
  • Technical Manager
  • Data Analyst
  • Data Architect/Engineer
  • Solution Architect
  • Enterprise Architect
  • Implementation Expert
  • Marketing Technology Lead

Exam details:

  • Level: Expert (1-3 years’ experience)
  • Passing Score: 33/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E604

Exam objectives and scope

Section 1: Connections (22%)

  • Design CJA connections with appropriate settings
  • Create CJA connections from XDM data sets available in AEP by sandbox

Section 2: Data Views (30%)

  • Configure data views for reporting and analysis
  • Modify components within data views

Section 3: Data Validation and Troubleshooting (34%)

  • Validate that data is populating accurately and completely
  • Troubleshoot connections and data views
  • Build or troubleshoot components
  • Monitor usage to licensure

Section 4: Reporting and Activation (14%)

  • Use Analysis Workspace to demonstrate cross-channel customer journeys with appropriate visualizations

  • Send the members of a CJA Filter to an RTCDP Audience

  • Design and create filters across datasets

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Connections

Section 2: Data Views

Section 3: Data Validation and Troubleshooting

Section 4: Reporting and Activation


The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

  • PSI offers test center and Japanese exam options (where available)
  • Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E604

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.


View the certification FAQ.

Additional questions? Contact us.

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