Exam AD0-E207

Certification journey for Adobe Analytics Architect Master

Learn how to become a certified Analytics Architect Master.

Minimum experience

You should have a minimum 3-4 years of experience designing Adobe Analytics architecture, data layer specifications, and tag management, as well as a basic understanding of JavaScript code.

Additionally, you’re responsible for translating business requirements into tracking specifications and Adobe Analytics variables, and you’re familiar with the following technologies and environments:

  • Web Analytics Applications
  • Adobe Experience Cloud
  • Tag Management Systems
  • CMS
  • Browser developer tools
  • Optimization tools
  • Code editors

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Solutions Architect
  • Technical Manager
  • Data Architect
  • Analytics Engineer
  • Analytics Strategist
  • Multi Solutions Engineer

Exam details:

  • Level: Master (3-5 years’ experience)
  • Passing Score: 33/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E207

Exam objectives and scope

Section 1: Discovery (18%)

  • Demonstrate ability to audit sites
  • Investigate client needs to build business requirements
  • Given a scenario, create measurement framework

Section 2: Solution design (54%)

  • Translate business requirements into variables and metrics
  • Demonstrate ability to manage report suites settings
  • Given a scenario, recommend the best methods for collecting data
  • Write technical specifications for tagging engineers
  • Write technical specifications for site developers
  • Create Experience Cloud users/groups

Section 3: Post implementation (28%)

  • Given a set of requirements, validate tracking through browser developer tools and Adobe reports

  • Apply procedural concepts to manage data extraction and relationships

  • Evaluate data privacy requirements to establish a data governance model

  • Given a scenario, manage data sources and connectors

  • Configure necessary segments and calculated metrics to answer business requirements

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Discovery

Section 2: Solution Design

Section 3: Post Implementation


The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

  • PSI offers test center and Japanese exam options (where available)
  • Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E207

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.


View the certification FAQ.

Additional questions? Please email certif@adobe.com

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