Control rules

Control rules allow you to check the validity and quality of the messages before they are sent, such as character display, SMS message size, address format, etc.

NOTE

For security reasons, control rules are read-only and cannot be modified.

Default control rules

A set of default rules ensures the standard controls. The table below provides information about these rules, as well as their related channel and execution phases.

Label Channel Execution phase Description

A/B Test | Email | At the start of personalization | Extracts the test population for a delivery with an A/B test.
Check delivery size | All | After targeting | Checks the size of the messages.
Check email content is not empty | Email | After targeting | Generates an error if the content of the message is empty.
Check In-App content for broadcast template | In-App | At the start personalization | Checks that In-App content / triggers are not empty for broadcast template.
Check In-App content for profile template | In-App | At the start of personalization | Checks that In-App content / triggers are not empty for profile template.
Check In-App content for subscriber template | In-App | At the start of personalization | Checks that In-App content / triggers are not empty for subscriber template.
Check proof size| All | After targeting | Generates an error message if the proof target population exceeds 100 recipients.
Check social network sharing link | Email | At the start of personalization | Checks the presence of a link to a mirror page when including a social network sharing link (ViralLinks) in the content.
Check subject | Email | At the start of personalization | Checks that the subject and sender address do not contain special characters which may cause problems on certain mail transfer agents, and checks that the message subject has been completed.
Check unsubscription link | Email | At the start of personalization | Checks for the presence of at least one unsubscription (opt-out) URL in each content (HTML and Text).
Check URL labels | Email | At the start of personalization | Checks that each tracking URL has a label.
Check URLs | Email | At the start of personalization | Checks the tracking URLs (presence of the “&” character).

Control rules execution phases

Control rules can be applied at different phases of the delivery’s life cycle:

  • At the start of targeting: The control rule can be applied at this phase so that the personalization step is not executed in the event of an error.

  • After targeting: Executing after targeting allows you to know the volume of the target in order to apply the control rule.

    For example, the Check proof size control rule applies after the targeting stage: this rule prevents the preparation of message personalization if there are too many proof recipients.

  • At the start of personalization: Applies when the check relates to message personalization approval. Message personalization is carried out during the analysis phase.

  • At the end of the analysis: When a check requires message personalization to be complete.

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