Thanks to its tracking functionalities, Adobe Campaign enables you to track the behavior of your delivery recipients. To do this, Adobe Campaign uses session cookies and permanent cookies.
Tracking information are available for each contact of your database into integrated customer profiles. For more on this, refer to this section.
Adobe Campaign uses two types of cookies:
Tracking with the Adobe Campaign Standard allows you to access to the following functionalities:
The Tracking logs tab lists the tracking history for this delivery. This tab displays the tracking information for the sent messages, such as all the URLs which have been tracked by Adobe Campaign. Tracking information in this tab is updated every 10 minutes.
If tracking is not enabled for a delivery, this tab is not displayed. Tracking logs are available for the email and push notification channels only.
In the example above, the recipient:
In the Type column, the possible values are:
For the push notification channel, only clicks on mobile notifications are tracked. In that case, the value will be Click on mobile notification.
For more on how to insert tracking links, refer to this page.
The Tracking indicators report contains the key indicators for tracking behavior after email messages are received. For more on this, refer to this page.
The Tracked URLs tab regroups the URLs contained in the sent message, including their URL type and their source URL.
For more on tracking links, refer to this section.