The Tracking indicators report contains the key indicators for tracking behavior after email messages are received.
To access this data, tracking has to be enabled when preparing a delivery.
The Tracking indicators table and Top 5 deliveries graph contain the available data for email tracking, such as:
Delivered: The number of messages successfully sent. Errors raised (bounces) are taken into account. however, complaints (spam declarations) and away messages such as “out of office” are not taken into account.
Open: The number of times a message was opened in a delivery.
Click: The number of times content was clicked in a delivery.
Unsubscribed: The number of clicks on the subscription link.
Spam: The number of recipients who have declared an email as spam.
Mirror Page: The number of clicks on the mirror page link.