- Campaign Standard documentation
- Latest Updates
- Release Notes
- Getting started
- Profiles and audiences
- Communication channels
- Get started with communication channels
- About communication channels
- Delivery best practices
- Email messages
- SMS messages
- Push notifications
- In-App messaging
- Direct mail
- Transactional messaging
- Landing pages
- Designing email content
- Testing and Sending
- Reporting
- Integrating with other solutions
- Get started with Campaign integrations
- Campaign and Experience Manager
- Campaign and Target
- Campaign and Analytics
- Campaign and Audience Manager or People core service
- Campaign and Analytics for Mobile
- Campaign and Triggers
- Campaign and Microsoft Dynamics 365
- Campaign and Adobe Experience Platform
- Managing processes and data
- Get started with data and processes management
- Workflow general operation
- Executing a workflow
- Calling a workflow with external parameters
- Targeting activities
- Execution activities
- Channel activities
- Data management activities
- Filtering data
- Importing and exporting data
- Use cases
- About workflow use cases
- Deliveries
- Creating deliveries with a complement
- Creating deliveries on profiles’ creation date
- Creating a weekly delivery
- Creating a cross-channel delivery
- Identifying duplicates before a delivery
- Birthday delivery
- Coupling email and direct mail deliveries
- Sending an email with enriched fields
- Personalizing an email with additional data
- Sending a recurring push notification
- Segmentation and targeting
- Data management
- Reconcile a File audience with the database
- Deduplicating the data from an imported file
- Enriching profile data with data contained in a file
- External signal activity and data import
- Updating the database with external data
- Updating data based on an automatic file download
- Data reconciliation using relations
- Data update using reconciliation
- Exporting profiles in an external file
- Updating multiple subscription statuses from a file
- Subscribing profiles from a file to a specific service
- Developing
- Administrating
- Get started with Campaign Standard administration
- Monitoring guidelines
- Audit Trail
- Configuration guidelines
- Users and security
- Configuring channels
- Configuring mobile channels
- Implementing Push tracking
- Adding images and videos iOS
- Understanding push notifications payload structure
- Implementing local notification tracking
- Tags in Adobe Experience Platform synchronization FAQ
- Experience Platform SDK integration FAQ
- Configuring tag rules to support Adobe Campaign Standard use cases
- Mobile use cases supported in Adobe Campaign Standard
- How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK
- Configuring SMS channel
- Application settings
- Working with APIs
- Get started with Campaign Standard APIs
- About Campaign Standard APIs
- Global concepts
- Interacting with custom resources
- Managing profiles
- Managing services and subscriptions
- Interacting with marketing history
- Privacy management
- Managing transactional messages
- Managing workflows
- Managing organizational units
- Managing geographical units
- Troubleshooting
- Campaign Control Panel
Tracking indicators
The Tracking indicators report contains the key indicators for tracking behavior after email messages are received.
NOTE
To access this data, tracking has to be enabled when preparing a delivery.
The Tracking indicators table and Top 5 deliveries graph contain the available data for email tracking, such as:
- Delivered: The number of messages successfully sent. Errors raised (bounces) are taken into account. however, complaints (spam declarations) and away messages such as “out of office” are not taken into account.
- Open: The number of times a message was opened in a delivery.
- Click: The number of times content was clicked in a delivery.
- Unsubscribed: The number of clicks on the subscription link.
- Spam: The number of recipients who have declared an email as spam.
- Mirror Page: The number of clicks on the mirror page link.
Resources
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