- Campaign Standard documentation
- Latest Updates
- Release Notes
- Getting started
- Profiles and audiences
- Communication channels
- Get started with communication channels
- About communication channels
- Delivery best practices
- Email messages
- SMS messages
- Push notifications
- In-App messaging
- Direct mail
- Transactional messaging
- Landing pages
- Designing email content
- Testing and Sending
- Reporting
- Integrating with other solutions
- Get started with Campaign integrations
- Campaign and Experience Manager
- Campaign and Target
- Campaign and Analytics
- Campaign and Audience Manager or People core service
- Campaign and Analytics for Mobile
- Campaign and Triggers
- Campaign and Microsoft Dynamics 365
- Campaign and Adobe Experience Platform
- Managing processes and data
- Get started with data and processes management
- Workflow general operation
- Executing a workflow
- Calling a workflow with external parameters
- Targeting activities
- Execution activities
- Channel activities
- Data management activities
- Filtering data
- Importing and exporting data
- Use cases
- About workflow use cases
- Deliveries
- Creating deliveries with a complement
- Creating deliveries on profiles’ creation date
- Creating a weekly delivery
- Creating a cross-channel delivery
- Identifying duplicates before a delivery
- Birthday delivery
- Coupling email and direct mail deliveries
- Sending an email with enriched fields
- Personalizing an email with additional data
- Sending a recurring push notification
- Segmentation and targeting
- Data management
- Reconcile a File audience with the database
- Deduplicating the data from an imported file
- Enriching profile data with data contained in a file
- External signal activity and data import
- Updating the database with external data
- Updating data based on an automatic file download
- Data reconciliation using relations
- Data update using reconciliation
- Exporting profiles in an external file
- Updating multiple subscription statuses from a file
- Subscribing profiles from a file to a specific service
- Developing
- Administrating
- Get started with Campaign Standard administration
- Monitoring guidelines
- Audit Trail
- Configuration guidelines
- Users and security
- Configuring channels
- Configuring mobile channels
- Implementing Push tracking
- Adding images and videos iOS
- Understanding push notifications payload structure
- Implementing local notification tracking
- Tags in Adobe Experience Platform synchronization FAQ
- Experience Platform SDK integration FAQ
- Configuring tag rules to support Adobe Campaign Standard use cases
- Mobile use cases supported in Adobe Campaign Standard
- How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK
- Configuring SMS channel
- Application settings
- Working with APIs
- Get started with Campaign Standard APIs
- About Campaign Standard APIs
- Global concepts
- Interacting with custom resources
- Managing profiles
- Managing services and subscriptions
- Interacting with marketing history
- Privacy management
- Managing transactional messages
- Managing workflows
- Managing organizational units
- Managing geographical units
- Troubleshooting
- Campaign Control Panel
About opt-in and opt-out in Campaign
Opt-out results in a profile no longer being targeted by any delivery or by deliveries from a specific channel.
To give profiles the ability to opt in or opt out, you have to create a dedicated landing page. For more on this, refer to Setting up opt-in and opt-out landing pages.
Profiles can also be opted in or out manually by an operator. For more on this, refer to Managing opt-in and opt-out from a profile.
Opt-out profiles are automatically excluded during the delivery analysis in order to speed up deliveries (the error rate has a significant effect on delivery speed).
Opt-out applies to Profiles, as opposed to quarantine which is linked to an email address or phone number. Opting out a profile will therefore exclude from deliveries all the addresses linked to it. However, if a user has two profiles in the database, this user will still be targeted by deliveries as only one of their profiles is opted out. To make sure all their addresses are excluded, add them to the quarantined addresses. For more on this, refer to this page.
For more on services subscriptions, refer to this page.
Resources
Adobe Account
