You can send a targeting email to customers with offers on their local shops.
In Activities > Channels, drag and drop an Email delivery activity after each segment.
Click the activity and select to edit.
Select Simple email and click Next.
Select an email template and click Next.
Enter the email properties and click Next.
To create the layout of your email, click on Email Designer.
Insert elements or select an existing template.
Personalize your email with offers specific to each location.
For more information, refer to designing an email.
Click Preview to check your layout.