Data model description

Last update: 2021-09-13
  • Created for:
  • Experienced

Adobe Campaign comes with a pre-defined data model.

The Adobe Campaign Standard data model displays the built-in SQL structure for a set of marketing-related resources.

This section is intended for Campaign experts or developers.

For each resource, you will find in the sub-pages a table which lists the SQL fields with available characteristics, such as: internal name, type and enumeration details. Built-in filters associated to the resource are also listed. Each filter comes with its parameters list.


Campaign data model can be modified by administrators only.

Useful pages Additional resources
Get started with data model Extend the profile resource
Data model best practices Extend the subscription resource
Add a new resource Extend the Profile API
Create or extend a resource Call a resource with a composite key

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