Create an audience using the Unified Segment Builder


This capability is in beta, and subject to frequent updates and modifications without notice. Audience Destinations is based on Adobe Experience Platform and requires a specific configuration.

Please reach out to Adobe Customer Support if you plan to implement this capability.

Adobe Campaign Standard allows you to build audiences using data from the Adobe Experience Cloud Real-Time Customer Profile by using the Adobe Experience Platform Unified Segment Builder.

You can access the Unified Segment Builder directly within Adobe Campaign Standard via the Audiences module. It allows you to manage these audiences directly in the Audiences list view, where you can edit or create an Adobe Experience Platform audience directly from the Adobe Campaign interface

The video below explains how a new audience is created using Unified Segment Builder within Adobe Campaign Standard.

How to create an audience in Adobe Campaign Standard using the Unified Segment Builder (min 02:47)

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