Privacy requests with the Adobe Campaign Standard User Interface

Adobe Campaign offers data controllers three methods for performing Privacy access and delete requests of PII data in compliance with privacy acts such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act):

  • Via the Privacy Core Service integration: Privacy requests pushed from Privacy Service to all Experience Cloud solutions are automatically handled by Campaign via a dedicated workflow. To learn how to create privacy requests from the Privacy Core Service refer to the Adobe Experience Platform Privacy Service

  • Via the API: Adobe Campaign provides an API that allows the automatic process of privacy requests using REST

  • Via the Adobe Campaign interface: for each privacy request, the data controller creates a privacy request in Adobe Campaign

NOTE

CHANGES WITH ACS 19.4:

The Privacy Service integration is the method you should use for all access and delete requests. Starting 19.4, the use of the Campaign API and interface for access and delete requests is deprecated. For more on Campaign Standard deprecated and removed features, refer to this page.

Opt-out for the Sale of Personal Information (CCPA)

A CCPA Opt-Out field is provided out-of-the-box in the Campaign interface and API.

You can check your version, click the ? icon in the top right of the interface and selecting About.

Video Tutorials

Prerequisites for Privacy Requests

  1. Create a Namespace
  2. Modify custom resources

Create, track, and execute Privacy requests through the Adobe Campaign user interface

Additional resources

Business.Adobe.com resources

Docs links
Preference Centers Triggered Emails Email Creation Campaign Management Email Deliverability Omnichannel Marketing

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