v7 v8

Delivery reports

You can track the execution of deliveries via various reports accessible from the delivery overview. To display reports, apply the following procedure:

1. Go to the Campaigns tab and click the Delivery link to display the list of deliveries.

2. Click the name of the delivery you want to display to show its details.

   

3. Select the Summary tab and click the Reports link to access the reports specific to the delivery.

   

   By default, the following reports are available:

   • Delivery throughput : refer to Delivery throughput.
   • Sharing to social networks : refer to Sharing to social networks.
   • Statistics on sharing activities : refer to Statistics on sharing activities.
   • Hot clicks : refer to Hot clicks.
   • Tracking statistics : refer to Tracking statistics
   • URLs and click streams : refer to URLs and click streams.
   • Tracking indicators : refer to Tracking indicators.
   • Non-deliverables and bounces : refer to Non-deliverables and bounces.
   • User activities : refer to User activities.
   • Delivery summary : refer to Delivery summary.
   • Subscription tracking : refer to Subscription tracking.
   • Delivery statistics : refer to Delivery statistics.
   • Breakdown of opens : refer to Breakdown of opens.

Tracking indicators

This report combines the key indicators for tracking the behavior of recipients upon receiving the delivery. It gives access to delivery and reception statistics, open and click-through rates, generated click streams, web tracking as well as sharing activities to social networks.

1. Delivery statistics

• Messages to deliver : Total number of messages to be delivered after delivery analysis.
• Success : Number of messages successfully processed.

2. Reception statistics

• Distinct opens for the population reached : Estimation of the number of targeted recipients having opened a message at least once. Clicks on tracked URLs are taken into account since emails have to be opened to click on a link.

• Sum of opens for the population reached : Estimation of the total number of opens by targeted recipients.

• Clicks on opt-out link : Number of clicks on the unsubscription link.

• Clicks on the mirror page link : Number of clicks on the link to the mirror page. In order to be taken into account, the link must be defined as such in the delivery wizard (tracked URLs). Refer to this page.

• Estimation of forwards : Estimation of the number of emails forwarded by the targeted recipients. This value is calculated by subtracting the number of distinct people and the number of distinct recipients who clicked in the email.

  NOTE

  For more information on the difference between distinct people and targeted recipients, refer to Targeted persons / recipients.

3. Open and click-through rate

This table of values shows the breakdown of deliveries, opens, clicks and raw reactivity per Internet domain. The following indicators are used:

• Sent : Total number of messages sent on this domain.
• Complaints : Number of messages for this domain that have been reported as undesirable by the recipient. The rate is calculated based on the total number of messages sent on this domain.
• Opens : Number of distinct targeted recipients for this domain who have opened a message at least once. The rate is calculated based on the total number of messages sent on this domain.
• Clicks : Number of distinct targeted recipients who clicked in the same delivery at least once. The rate is calculated based on the total number of messages sent on this domain
• Raw reactivity : Percentage of the number of recipient who clicked in a delivery at least once compared to the number of recipients who opened a delivery at least once.

4. Generated click streams

• Distinct clicks for the population reached : Number of distinct people having clicked in a delivery at least once.
• Cumulated clicks : Total number of clicks by targeted recipients, excluding unsubscription links and mirror pages.
• Recipient clicks : Number of distinct targeted recipients who clicked in the same delivery at least once.
• Estimated recipient reactivity : Ratio of the number of recipients having clicked at least once in a delivery compared to the estimated number of recipients having opened a delivery at least once. Clicks on the opt-out and mirror page links are not taken into account.

5. Web tracking

• Visited pages : Number of web pages visited following message reception.

• Transactions : Number of purchases following message reception.

• Total amount : Total amount of purchases following message reception.

• Average transaction amount : Average purchase made by distinct delivery recipients.

• Articles : Number of articles purchased by the delivery recipients.

• Average count of articles per transaction : Average number of items per purchase made by distinct recipients.

• Average amount per message : Average amount of purchases generated per message.

  NOTE

  In order for a visited page, transaction, amount or article to be taken into account, a webtracking tag must be inserted into the matching web page. Webtracking configuration is presented in this section.

6. Sharing activities to email and social networks

This section shows the number of messages shared on each social network. For more on this, refer to Sharing to social networks.

URLs and click streams

This report shows the list of pages visited following a delivery.

You can configure the contents of this report by selecting: the score chart to be displayed, the time filter (since the action launch, over the first 6 hours following launch, etc.) and the data display mode (by label, by URL, by category. Click Refresh to confirm your selection.

The following rates are displayed in the upper section of the report:

• Reactivity : Ratio of the number of targeted recipients having clicked in a delivery, in relation to the estimated number of targeted recipients having opened a delivery. Clicks on the opt-out link and on the mirror page are not taken into account.

  NOTE

  For more information on tracking opens, refer to Tracking opens.

• Distinct clicks : Number of distinct people having clicked at least once (excluding unsubscription link and mirror page) in a delivery. The rate displayed is calculated based on the number of messages delivered successfully.

• Cumulated clicks : Total number of clicks by targeted recipients (excluding unsubscription link and mirror page). The rate displayed is calculated based on the number of messages forwarded successfully.

Platform average : This average rate, displayed under each rate (reactivity, distinct clicks, and cumulated clicks), is calculated for deliveries sent over the previous six months. Only deliveries with the same typology and on the same channel are taken into account. Proofs are excluded.

The central table provides the following information:

• Clicks : Number of cumulated clicks, per link.
• Clicks (in %) : Breakdown of the number of clicks per link, in relation to the total number of cumulated clicks.

Breakdown of clicks in time

This chart shows the breakdown of cumulated clicks per day.

Delivery summary

This report provides all the main information on the delivery.

Target population

This section has two indicators:

• Initial population : Total number of recipients targeted by the delivery.
• Messages rejected by the rule : Number of addresses ignored during the analysis when applying typology rules: address missing, quarantined, on denylist, etc. For more information on typology rules, refer to this page.

Causes of exclusion

The middle chart shows the breakdown per rule of messages rejected during the analysis.

Delivery statistics

This section includes the following indicators:

• Messages to be delivered : Total number of messages to be delivered after delivery analysis.
• Success : Number of messages processed successfully. The associated rate is the ratio with the number of messages to be delivered.
• Errors : Total number of errors cumulated during deliveries and automatic rebound processing. The associated rate is the ratio with the number of messages to be delivered.
• New quarantines : Number of addresses quarantined following a failed delivery (user unknown, invalid domain). The associated rate is the ratio with the number of messages to be delivered.

Hot clicks

This report shows the message content (HTML and/or text) with, on each link, the percentage of clicks on links. Personalization blocks unsubscription links, mirror page links and offer links are taken into account in the total cumulated clicks but are not displayed in the report.

Tracking statistics

This report provides statistics on opens, clicks and transactions.

It lets you track the marketing impact of the delivery. You can configure how values are displayed by changing the timescale (1-hour, 3-hour, or 24-hour view, etc.). Click Refresh to confirm your selection.

This report provides a table of values and a Pareto chart which display the time required for the delivery to reach maximum efficiency. The following indicators are used:

• Opens : Estimate of the time needed to reach a percentage of the total number of messages opened. Emails in text format aren’t taken into account. For more information on tracking opens, refer to Tracking opens.
• Clicks : Estimate of the time required to reach a percentage of the total number of clicks recorded. Clicks on the opt-out link and the mirror page are not taken into account.
• Transactions : Time required to achieve a percentage of the total number of transactions following message reception. In order for a transaction to be taken into account, a transaction type webtracking tag must be inserted into the matching web page. Webtracking configuration is presented in this section.