Exploration of data in the database is offered via the Marketing Analytics module. It enables you to analyze and measure data, calculate statistics, simplify and optimize report creation and calculation. In addition to this, Marketing Analytics enables you to create reports and build target populations. Once these are identified, they are stored in lists that can be used in Adobe Campaign (targeting, segmentation, etc.).
Cubes are used for generating certain built-in reports, including delivery reports (delivery tracking, clicks, opens, etc.). Reports based on cubes may only be used as a standard for data volumes under 5 million fact lines.
You can extend the database exploration and analysis capacities while making it easier for final users to configure reports and tables: all they need to do is select an existing (fully configured) cube when creating their report or table to process calculations, measures and statistics.
Once they have been created and configured, cubes are used in report query boxes and Web applications. They can be used and manipulated within pivot tables.
Marketing Analytics is an Adobe Campaign module. It needs to be installed on your instance so that you can use the capabilities described below.
Use the Campaign Marketing Analytics module to:
Create pivot tables
Build a query using data calculated and aggregated in a Cube.
Identify populations and reference them in lists.
Learn how to create and use cubes in Adobe Campaign v8 documentation.