Adobe Campaign lets you create, configure, execute, and analyze marketing campaigns. All marketing campaigns can be managed from a unified control center.
Once connected to Adobe Campaign, browse the various capabilities using links in the navigation bar.
Campaign elements are found in the Campaigns tab: here you can see an overview of the marketing programs, campaigns, and their sub-sets. A marketing program is made up of campaigns, which are made up of deliveries, tasks, linked resources, etc. In the context of marketing campaign management using Campaign, the information concerning deliveries, budgets, reviewers, and linked documents are found in the campaigns.
The Browsing block of the Campaigns tab offers various entries, depending on modules installed on the instance. As an example, you can access:
For more on the overall Adobe Campaign ergonomics, permissions and on profile management functionalities, refer to this section.
All functionalities related to channels and deliveries are detailed in this section.
Each campaign belongs to a program which in turn belongs to a plan. Plans, programs, and campaigns are accessed via the Campaign calendar menu in the Campaigns tab.
To edit a plan, program, campaign or delivery, click its name in the calendar and then click Open…. It is then displayed in a new tab, as shown below:
You can filter the information displayed in the campaign calendar: click the Filter link and select the filtering criteria.
When you filter on a date, all campaigns with a start date that is later than the specified date and/or with an end date earlier than the specified date are displayed. Select dates using the calendars to the right of each field.
You can also use the Search field to filter the displayed items.
The icons linked to each item let you view its status: finished, in progress, being edited, etc.
Campaign allows you to manage a set of programs made up of various marketing campaigns. Each campaign contains deliveries and the associated processes and resources.
When editing a program, use the tabs described below to browse and configure it.
The Schedule tab displays the calendar of programs for a month, week, or day depending on which tab you click in the calendar header.
If necessary, you can create a campaign, a program, or a task via this page.
The Edit tab lets you personalize the program: name, start and end dates, budget, linked documents, etc.
Campaigns can be accessed via the campaign calendar, the Schedule tab of the program, or the list of campaigns.
Via the campaign calendar, select the campaign you want to display, then click the Open link.
The campaign is edited in a new tab, as shown below:
Via the Schedule tab of the program, the edit mode is the same as via the campaign calendar.
Via the Campaigns link of the Campaigns tab, click the name of the campaign you want to edit.
For each campaign, jobs, resources and deliveries are centralized in a single screen - the dashboard - which lets you manage marketing actions in collaboration with others.
The dashboard of a campaign is used as a control interface. It accesses the main campaign creation and management stages directly: deliveries, extraction files, notifications, budgets, etc.
With Adobe Campaign you can set up collaborative processes for the creation and approval of the various stages of marketing and communication campaigns: approval of the budget, target, content, etc.
The configuration of campaign templates is presented in Campaign templates.
A campaign centralizes a set of deliveries. For each campaign, the schedule offers a global view of all components: you can display the tasks and deliveries, and access them easily.
For each campaign, operators can exchange messages via a dedicated forum.
Learn more in Discussion forums.
The Reports link lets you access the campaign reports.
Reports are detailed in this section.
Campaigns are created via campaign templates. You can configure reusable templates for which some options are selected and other settings are already saved. For each campaign, the following functionality is offered:
To access the campaign configurations and make changes to them, click the Advanced campaign parameters… link in the Edit tab.
You can access the Adobe Campaign console screens via an internet browser to view all campaigns and deliveries as well as reports and information on the profiles in your database. This access does not enable record creation. Depending on operator rights, you may view and/or act on the data in the database. For example, you can approve campaign contents and targeting, re-start or stop a delivery, etc.
Log on as usual via https://
Use the menus to access the overviews.
In addition to navigating across campaigns and viewing them, you can perform these types of tasks:
This table summarizes the actions that you can take on campaigns from a browser:
|List of campaigns, deliveries, offers, etc.||Delete a list item|
|Campaign||Cancel a campaign|
|Delivery||Approve the delivery content and target
Submit the delivery content
Confirm a delivery
Pause and stop a delivery
|Web application||Create a web application
Edit the application content and properties
Save the application content as a template
Publish the application
|Offer||Approve the offer content and eligibility
Disable an online offer
|Task||Finish a task
Cancel a task
|Marketing resources||Approve a resource
Lock and unlock a resource
|Campaign package||Submit a package for approval
Approve or reject a package
Cancel a package
|Campaign order||Create an order
Accept or reject an order
|Stock||Delete a stock line|
|Offer simulation||Start and stop a simulation|
|Targeting workflow||Start, pause, and stop a workflow|
|Report||Save the current data in the report history|
|Forum||Add a discussion
Reply to a message in a discussion
Follow a discussion and unsubscribe from it
Approvals (of a target or a delivery content, for instance) can be carried out via web access.
You can also use the link contained in the notification messages. For more on this, refer to Checking and approving deliveries.