Get started with Adobe Campaign integrations

Adobe Experience Cloud is a comprehensive set of best-in-class, integrated solutions built on a common data platform with a common set of powerful core services.

Learn about functional integrations available between Adobe Campaign and Adobe Experience Cloud solutions and core services. You can then modernize your solution implementations and implement the Experience Cloud so that you can use features like customer attributes and audiences.

The full list of Adobe solutions and core services which can be integrated with Adobe Campaign, as well as associated documentation, is available in this section.

CAUTION

Most of these integrations require to implement Adobe Identity Management System (IMS), to log in via an Adobe ID. Learn more in this page.

Linking your solutions

Multiple solutions can be linked to Adobe Experience Cloud. The organization is the customer entity that enables an administrator to configure groups and users, and to control single sign-on (SSO) in Adobe Experience Cloud. The organization acts like a log-in company that spans all the Experience Cloud products and solutions. Most often, an organization is your company name. However, a company can have many organizations.

Organization management and linking Adobe Experience Cloud accounts are detailed in the Adobe Experience Cloud help portal.

Identity and cookie management

When installing Adobe Campaign or integrating an existing installation with Adobe Experience Cloud, the Adobe Experience Cloud Identity Service is enabled. This service replaces the permanent cookie used first and foremost by Adobe Campaign for its tracking functionalities.

The Adobe Experience Cloud Identity Service (ID service) provides a universal, persistent ID that identifies your visitors across all the solutions in the Experience Cloud.

A unique visitor ID will be assigned to recipients generating tracking logs. This ID will be saved in the Requester UUID (@sourceID) field of the nms:trackingLogRcp table. The tracking data of recipients who existed before the visitor ID service was implemented will therefore no longer be usable.

The ID will then be recognized by the other Adobe Experience Cloud solutions with the same CNAME.

Experience Cloud integrations

The following table provides access to available Experience Cloud integration documentation.

Solution & Core services
Use cases
Adobe Real-time Customer Data Platform (RTCDP)
The integration between Adobe Campaign and Adobe Real-time Customer Data Platform (RTCDP) allows you to share segments data and import audiences to Adobe Campaign.

Learn more about Campaign - Adobe Real-time Customer Data Platform integration.


Adobe Identity Management System (IMS) - Adobe ID
Allows you to connect to Adobe Campaign with the same Adobe ID as for the other Adobe Experience Cloud solutions.
An Adobe ID has to be used to log in in order to use certain functionalities linked to the Adobe Experience Cloud integrations, particularly Core Services.

Learn more about implementing Adobe ID with Adobe Campaign.


Adobe Experience Manager
Allows you to create email contents or forms mapped to the Adobe Campaign database directly in Adobe Experience Manager.

Learn more about Adobe Campaign - Adobe Experience Manager integration.


Adobe Target
Allows you to insert images that are dynamically computed by Adobe Target when the email created and sent by Adobe Campaign is opened.

Learn more about Adobe Campaign - Adobe Target integration.


People core service
Adobe Audience Manager
Allows you to share audiences between the Adobe Experience Cloud solutions and core that you use.

Learn more about Adobe Campaign - People core service and Adobe Audience Manager integrations.


Assets core service
Allows you to insert assets from your Adobe Experience Cloud library into emails and landing pages created in Adobe Campaign.

Learn more about Adobe Campaign - Assets core service integration


AEM Assets
Allows you to insert assets from your AEM Assets library into emails and landing pages created in Adobe Campaign.

Learn more about Adobe Campaign - AEM Assets integration.


Experience Cloud Triggers
Integration between Triggers core service and Adobe Campaign allows you to send personalized emails to your customers as a reaction to specific behaviors that are tracked on your website by Adobe Analytics.

Learn more about Adobe Campaign - Experience Cloud triggers integration.


Adobe Analytics - Data Connectors
Data connectors (previously known as Adobe Genesis) allows Adobe Campaign and Adobe Analytics interact through segments concerning user behavior following an email campaign. Conversely, it sends indicators and attributes of email campaigns delivered by Adobe Campaign to Adobe Analytics - Data connector.

Learn more about Campaign - Data Connectors integration.


On this page