Anonymous audience activation is the ability to target and personalize to audiences across web, mobile, and advertising channels based on anonymous device and behavioral data.
Both Audience Manager and Real-time Customer Data Platform can be leveraged to power Anonymous Audience Activation for onsite and advertising destinations. Note that Real-time Customer Data Platform supports only a subset of advertising destinations with anonymous device identifiers as cataloged in the destinations documentation.
Microsoft Bing, Google DV360, and TradeDesk are the primary supported Real-time Customer Data Platform advertising destinations for anonymous device based targeting. Beyond these, Real-time Customer Data Platform supports numerous known customer based destinations as cataloged in the destinations documentation and as described in the known customer activation blueprint.