- Audience Manager Guide
- Evolution guide to Real-Time CDP
- Overview
- Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Destinations Overview
- Destinations Home Page
- Adobe Experience Cloud Destinations
- People-Based Destinations
- Device-Based Destinations (Server-to-Server)
- Custom Destinations
- Destinations Reference
- Profile Merge Rules
- Profile Merge Rules Overview
- Getting Started with Profile Merge Rules
- Profile Merge Rules Dashboard
- Profile Merge Rule Options Defined
- General Use Cases for Profile Merge Rules
- Profile Link Device Graph Use Cases
- External Device Graph Use Cases
- Report Metrics for Profile Merge Rules
- Profile Merge Rules and Device Un-Segmentation Processes
- Instant Cross-Device Suppression
- Segments
- Segments: Purpose, Composition, and Rules
- Segments List View
- Segment Summary View
- Retrieving Segment Metadata
- Paused and Deleted Segments
- Recency and Frequency
- Segment Builder
- Code Syntax Used in the Segment Expression Editor
- Trait and Segment Population Data in Segment Builder
- Trait Recommendations
- Trait and Segment Qualification Reference
- Traits
- Traits Overview
- Trait Details Page
- Traits Dashboard
- Active Audience Traits and Data Source Synced Traits
- Folder Traits: About
- Manage Folder Traits
- Trait Builder
- Trait Storage
- Accuracy and Reach
- Classifying Traits with a Common Taxonomy
- Name Requirements for Key Variables
- Segment and Trait Time-to-Live Explained
- Prefix Requirements for Key Variables
- Geotargeting With Platform-level Keys
- Device Targeting With Platform-level Keys
- Sample Expressions With Boolean and Comparison Operators
- Trait and Segment Qualification Reference
- Visitor Profile Viewer
- Reporting
- Reports Overview
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Interactive and Overlap Reports Overview
- Trait-to-Trait Overlap Report
- Segment-to-Trait Overlap Report
- Segment-to-Segment Overlap Report
- Unused Signals Report
- Improve Log File Processing Times with Lookup Tables
- Filter Report Results With the Data Sliders
- Overlap Reports: Update Schedule and Minimum Segment Size
- CSV Files for Overlap Reports
- Report Technology
- Onboarding Status Report
- Outbound File History
- Counting Unique Users in Overlap and General Reports
- Data Sampling and Error Rates in Selected Audience Manager Reports
- API and SDK Code
- API and SDK Code Overview
- Audience Manager API Code Migration
- Data Collection Server (DCS) API Methods and Code
- REST APIs
- REST APIs Overview
- Getting Started with REST APIs
- Algorithmic API Methods
- Data Integration Library API Methods
- Data Source API Methods
- Derived Signals API Methods
- Destination API Methods
- Domain Management API Methods
- Folder API Methods
- Segment API Methods
- Taxonomic API Methods
- Trait API Methods
- Trait Type Methods
- User, Group, and Permissions Management API Methods
- DCS Region API Methods
- SDK Code
- Data Integration Library (DIL) API
- Implementation and Integration Guides
- Implementation and Integration Guides
- Data Integration Methods
- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
- Batch Data Transfer Process Described
- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
- Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
- Amazon S3 Name and File Size Requirements for Inbound Data Files
- FTP Name and File Size Requirements for Inbound Data Files
- File PGP Encryption for Inbound Data Types
- File Compression for Inbound Data Transfer Files
- Sample Message to Partners after Inbound Processing
- Custom Partner Integrations
- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Applications
- Reference
- Reference Overview
- Amazon S3: About
- Advertiser Use Cases
- Publisher Use Cases
- Beta Environment
- Boolean Expressions in Trait and Segment Builder
- Bulk Management Tools
- CID Replaces DPID and DPUUID
- How Data Delivery and File Processing Times Affect Reports
- Index of IDs in Audience Manager
- Key-Value Pairs Explained
- Password Requirements, Locked Accounts, and Forgotten Passwords
- Signals, Traits, and Segments
- Supported Browsers
- System Components
- Style Conventions for Code and Text Elements
- Time Zones in Audience Manager
- TLS 1.0 and 1.1 Deprecation
- Understanding Calls to the Demdex Domain
- Visitor Authentication States in Audience Manager
- FAQs
- Audience Manager FAQ Overview
- API FAQ
- Audience Lab FAQ
- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
- Inbound Customer Data Ingestion FAQ
- Privacy and Data Retention FAQ
- People-Based Destinations FAQ
- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
- Documentation Updates
- Glossary
Trend Reports
A Trend report returns trend data on traits and segments.
Overview
Audience Manager uses Role Based Access Control (RBAC) to extend user-group permissions to the Trend reports. Users can see only those traits and segments in reporting that they have permissions to view. RBAC functionality lets you control what reporting data internal teams are able to view.
For example, an agency that manages different advertiser accounts can configure user-group permissions so that a team that manages Advertiser A’s account cannot see Advertiser B’s reporting data.
Run a Trend report when you need to:
- Review trend data by traits and segments.
- Track trends by 1, 7, 14, 30, 60, and 90-day intervals.
- Compare trait and segment trends over time.
- Identify strong or poor performance traits and segments.
- Export data (.csv format) for further analysis and sharing.
The following illustration provides a high-level overview of key elements in the Trend report.
- Configure the following options:
Report Type: Select the desired report type (Trait or Segment).
Date Range: Specify the date range for the report (start date and end date).
Display Interval: Specify the display interval (1, 7, 14, 30, 60, and 90-day intervals). - Search for a trait or segment by name or ID.
- From the folder list, drag and drop the traits or segments you want to report to the Selections panel on the right side.
- Generate the report to display in data in graphical format or export the report to CSV format.
Run a Trend Report
This procedure describes how to run a Trend report.
-
In the Analytics dashboard, click Trend Reports.
-
From the Report Type drop-down list, select the desired type: Trait or Segment.
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Click the date boxes to display a calendar, then select the starting and ending dates for your report.
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Specify the display interval: by 1, 7, 14, 30, 60, or 90-day.
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Search for a trait or segment by name or ID.
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From the folder list, drag and drop the traits or segments you want to report to the Selections panel on the right side.
- For best performance, run a Trend report on fewer than 20 traits or segments at a time.
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Click Graph Traits or Graph Segments, depending on which type of report you are viewing (Traits or Segments). These options ignore all folders and graphs only individually selected traits or segments.
Or
Click Export to CSV to export the trait or segment data and all folders in CSV format for further analysis and sharing. This exports the Unique Trait Realizations, Total Trait Realizations, and Total Trait Population for all day ranges.
NOTETotal Trait Realizations are calculated for Rule-based Traits only.
-
(Optional) Mouse over individual traits or segments to display the number of visits and the date for each data point. You can click the column headers in the table to sort the results in ascending or descending order.
Trend Report Results for Traits
The filters below are available when you run a Trend Report and select Trait as the report type.
When filtering the results by Device ID:
- Unique Trait Realizations is the number of your anonymous device visitors that have added the trait to their profile within the selected time range.
- Total Trait Realization is the total number of anonymouse trait realizations within the selected time range.
- Total Trait Population is the number of your anonymous device visitors that have this trait on their profile.
When filtering the results by Cross-Device ID:
- Unique Trait Realizations is the number of your authenticated visitors that have added the trait to their profile, within the selected time range.
- Total Trait Realization is the total number of authenticated trait realizations within the selected time range.
- Total Trait Population is the number of your authenticated visitors that have this trait on their profile.
Zeroes indicate that Audience Manager did not collect data for that day. Blank entries indicate that the trait didn’t exist.
Watch the video below for a detailed look at how cross-device metrics work.
Trend Report Results for Segments
The filters below are available when you run a Trend Report and select Segments as the report type.
- Real-time Segment Population: the number of visitors qualified for the segment within the selected time range.
- Total Segment Population: the total number of visitors qualified for the segment.
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