- Audience Manager Guide
- Evolution guide to Real-Time CDP
- Overview
- Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Destinations Overview
- Destinations Home Page
- Adobe Experience Cloud Destinations
- People-Based Destinations
- Device-Based Destinations (Server-to-Server)
- Custom Destinations
- Destinations Reference
- Profile Merge Rules
- Profile Merge Rules Overview
- Getting Started with Profile Merge Rules
- Profile Merge Rules Dashboard
- Profile Merge Rule Options Defined
- General Use Cases for Profile Merge Rules
- Profile Link Device Graph Use Cases
- External Device Graph Use Cases
- Report Metrics for Profile Merge Rules
- Profile Merge Rules and Device Un-Segmentation Processes
- Instant Cross-Device Suppression
- Segments
- Segments: Purpose, Composition, and Rules
- Segments List View
- Segment Summary View
- Retrieving Segment Metadata
- Paused and Deleted Segments
- Recency and Frequency
- Segment Builder
- Code Syntax Used in the Segment Expression Editor
- Trait and Segment Population Data in Segment Builder
- Trait Recommendations
- Trait and Segment Qualification Reference
- Traits
- Traits Overview
- Trait Details Page
- Traits Dashboard
- Active Audience Traits and Data Source Synced Traits
- Folder Traits: About
- Manage Folder Traits
- Trait Builder
- Trait Storage
- Accuracy and Reach
- Classifying Traits with a Common Taxonomy
- Name Requirements for Key Variables
- Segment and Trait Time-to-Live Explained
- Prefix Requirements for Key Variables
- Geotargeting With Platform-level Keys
- Device Targeting With Platform-level Keys
- Sample Expressions With Boolean and Comparison Operators
- Trait and Segment Qualification Reference
- Visitor Profile Viewer
- Reporting
- Reports Overview
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Interactive and Overlap Reports Overview
- Trait-to-Trait Overlap Report
- Segment-to-Trait Overlap Report
- Segment-to-Segment Overlap Report
- Unused Signals Report
- Improve Log File Processing Times with Lookup Tables
- Filter Report Results With the Data Sliders
- Overlap Reports: Update Schedule and Minimum Segment Size
- CSV Files for Overlap Reports
- Report Technology
- Onboarding Status Report
- Outbound File History
- Counting Unique Users in Overlap and General Reports
- Data Sampling and Error Rates in Selected Audience Manager Reports
- API and SDK Code
- API and SDK Code Overview
- Audience Manager API Code Migration
- Data Collection Server (DCS) API Methods and Code
- REST APIs
- REST APIs Overview
- Getting Started with REST APIs
- Algorithmic API Methods
- Data Integration Library API Methods
- Data Source API Methods
- Derived Signals API Methods
- Destination API Methods
- Domain Management API Methods
- Folder API Methods
- Segment API Methods
- Taxonomic API Methods
- Trait API Methods
- Trait Type Methods
- User, Group, and Permissions Management API Methods
- DCS Region API Methods
- SDK Code
- Data Integration Library (DIL) API
- Implementation and Integration Guides
- Implementation and Integration Guides
- Data Integration Methods
- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
- Batch Data Transfer Process Described
- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
- Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
- Amazon S3 Name and File Size Requirements for Inbound Data Files
- FTP Name and File Size Requirements for Inbound Data Files
- File PGP Encryption for Inbound Data Types
- File Compression for Inbound Data Transfer Files
- Sample Message to Partners after Inbound Processing
- Leverage Amazon S3 Cross-Account Bucket Permissions for Your Inbound Files
- Custom Partner Integrations
- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Applications
- Reference
- Reference Overview
- Amazon S3: About
- Advertiser Use Cases
- Publisher Use Cases
- Beta Environment
- Boolean Expressions in Trait and Segment Builder
- Bulk Management Tools
- CID Replaces DPID and DPUUID
- How Data Delivery and File Processing Times Affect Reports
- Index of IDs in Audience Manager
- Key-Value Pairs Explained
- Password Requirements, Locked Accounts, and Forgotten Passwords
- Signals, Traits, and Segments
- Supported Browsers
- System Components
- Style Conventions for Code and Text Elements
- Time Zones in Audience Manager
- TLS 1.0 and 1.1 Deprecation
- Understanding Calls to the Demdex Domain
- Visitor Authentication States in Audience Manager
- FAQs
- Audience Manager FAQ Overview
- API FAQ
- Audience Lab FAQ
- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
- Inbound Customer Data Ingestion FAQ
- Privacy and Data Retention FAQ
- People-Based Destinations FAQ
- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
- Documentation Updates
- Glossary
Trait-to-Trait Overlap Report
Returns data on the number of unique users shared among all your first and third-party traits.
NOTE
The Overlap reports in Audience Manager adhere to RBAC principles. You can only see traits from data sources that you have access to based on the RBAC User Group that you belong to.
Overview
The Trait-to-Trait Overlap report returns data on the % of unique users shared between all your own traits and your third-party traits. As an optimization tool, this report helps you:
- Create segments with high or low overlap, depending on your needs. Traits with high overlap give you a targeted audience, but fewer unique visitors. Traits with low overlap can be useful to reach a larger, unique visitor set.
- Validate third-party trait data: Strong overlap between similar first and third-party traits suggests that the trait from your data partner is accurate and trustworthy. Conversely, low overlap can indicate that a third-party trait may not actually contain the same information as your own, similar first-party trait.
- Find unexpected overlap between traits and use that information to build innovative segments.
Sample Report
The following illustration provides a high-level overview of elements in the Trait-to-Trait Overlap report.
NOTE
The Trait-to-Trait Overlap report returns an empty field when it compares the same trait to itself.
NOTE
Folder traits are not available for comparison within trait-to-trait overlap reports. By creating a segment utilizing a particular folder trait, you can perform analysis via the segment-to-trait overlap report.
Drill Down on Individual Data Points
Select an individual point to view data details in a pop up window. Your click actions automatically update data displayed in the report.
Trait-to-Trait Overlap Data Pop Fields Defined
Describes the metrics displayed in the popup window when you click an individual data point.
The popup for the Trait-to-Trait Overlap report contains the metrics below. Note that the uniques metric in the table represents your real-time users.
| Metric | Description |
|---|---|
| Overlap % | Shows the % of unique overlap between compared traits (overlap uniques/trait uniques). |
| Data Source Type | Defines the type of data source a trait belongs to. Can be either:
|
| Overlapping Trait ID | Unique numeric ID for the overlapping trait. |
| Overlapping Trait Name | Name of the overlapping trait. |
| Trait ID 2 | Unique numeric ID for the trait in your base data source. |
| Trait Name 2 | Name of the trait in your base data source. |
| Overlap Uniques | To get the overlap %, Audience Manager uses the following formula: Overlapping Uniques / (Base trait Uniques + Overlapping trait Uniques – Overlapping Uniques) |
| Overlapping Trait Uniques | The number of unique visitors from the overlapping trait. |
| Base Trait Uniques | The number of unique visitors from the base trait. |
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