A look at some common advertiser needs met by Adobe Audience Manager.
Goal | Benefit | Example |
---|---|---|
|
A unified customer data repository helps improve audience discovery, business planning, and provides in-depth understanding of audience segments. | For quarterly display media planning, highlight unique audience behaviors across prospect profiles and shift budget to a specific segment or inventory source. |
The Models documentation contains details about the Audience Manager algorithmic modeling process.
Goal | Benefit | Example |
---|---|---|
|
|
|
Goal | Benefit | Example |
---|---|---|
Retarget visitors on advertiser or partner sites through a DSP to increase ad targeting effectiveness. |
|
|
Goal | Benefit | Example |
---|---|---|
|
|
|
Goal | Benefit | Example |
---|---|---|
Integrate your separate data sets in Audience Manager to help manage customer offers based on seasonal or other purchasing behavior. |
|
|
Goal | Benefit | Example |
---|---|---|
Use Analytics search behavior to target email marketing messages. |
|
|
Goal | Benefit | Example |
---|---|---|
Take advantage of existing and third-party visitor data to optimize and personalize a customer's digital experience. |
Personalized customer experience helps increase conversion rates. Presenting the right products, offers, and creative experiences can drive purchase activity and improve customer engagement or loyalty. |
|
Goal | Benefit | Example |
---|---|---|
Create and manage a single first-party data taxonomy for distribution across monetization platforms. |
|
|