The real-time inbound data ingestion process uses a series of
HTTP requests from a user’s browser to pass in data to Audience Manager.
Inbound data should be formatted as key-value pairs called signals. Typically, each signal is mapped to a segment created or managed through the user interface or API.
The URL for an inbound data transfer should contain the variables described below. Remember to create traits and a folder structure in the Audience Manager UI before setting up real-time data transfers.
Replace italicized content with actual parameter values.
||A unique identifier in a key-value pair (e.g., gender, color, price).|
||A variable that belongs to the data set defined by the key (e.g., gender=male, color=green, price=100)|
During a real-time inbound data ingestion process, a properly formatted URL string uses the following syntax: