Simple pixels (that can be used to qualify users for traits) perform real-time data transfers. The Audience Manager interface lets clients create any number of pixels on a self-service basis. Pixel strings consist of simple IDs or key-value pairs.
To enable inbound data transfers, the vendor and client would:
This basic event call sends trait ID 1234 to Audience Manager.
You can serialize trait IDs in an event call to help reduce
HTTP traffic from the page. Append additional trait IDs to the URL string as shown in the following example: